Marketing your summer reading program

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Marketing your summer reading program

  1. 1. Be M agnetic
  2. 2. In order to grow your business you need to attract and then retain a large base of satisfied customers.
  3. 3. Def.(inition) Marketing- Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013 American Marketing Association)
  4. 4. 15% more than last year- in every group Early Literacy- newborn-kindergarten Children- kindergarten-12 Teen- 13-18 Adult- 18 and up
  5. 5. Marketing is Easy
  6. 6. Marketing is Easy Age Location Gender Income level Education level Marital or family status Occupation How does Summer Reading fit into your target's lifestyle? How and when will they use the product? What features are most appealing to them? What media do they turn to for information? Do they read the newspaper, search online, or attend particular events?
  7. 7. Marketing is Easy We have a product, Summer Reading, now you have to determine how people want to use it- will you have a tween program, teens, early literacy, adults, etc.
  8. 8. Marketing is Easy It’s not free, so calculate the cost and decide what value it holds
  9. 9. Marketing is Easy This is the fun part! (more to follow)
  10. 10. Marketing is Easy Logistics and Roll Out for this case we are going to call it a Marketing Campaign Think about people can participate, is it available only on your time? Can you do it at home, online, through a school, church or group?
  11. 11. Marketing Mediums Methods for message delivery
  12. 12. Strings… ROI WHAT WORKED WELL IN THE PAST? GOAL RELATIONSHIPS ASK PARTNERSHIPS MATERIALS MONEY BRAND CONSISTENCY

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