Young Marketers Elite 2014 Assignment 1.2 - Thi - Dung
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Data provides facts about consumer behavior, while understanding involves deep analysis of data to comprehend why consumers behave as they do. Insight refers to profound understandings that can create new business opportunities. To develop insights, one must first collect data, then analyze that data to develop understandings of consumer motivations and needs. This allows gaining insights into how businesses can satisfy needs and desires in new and competitive ways.
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To support an executive in their commitment to lasting, impactful change or the achievement of major, lifelong goals, coaches must dig deeper to examine the core drivers – usually subconscious – that have steered the client to their current path. Further, you must help your client uncover whether these deep-seeded drivers are helping or hindering their ability to achieve their goals, and support them in making any changes required of them.
Such broad and deeply personal conversations can be challenging, but with the right tools, they can lead to your most impactful and rewarding engagements.
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- The benefits of a directional approach in support of a developmental approach
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- Selecting and understanding the assessment tools available for exploring personal drivers
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