The male character seems disconnected from the situation while the female character looks similarly uninterested, following conventions of the chick flick genre. However, the film's poster references Shakespeare's "How Do I Loathe Thee" to subvert expectations and attract audiences with its literary reference. While the close positioning of the male and female characters implies an impending romance, the film's title "10 Things I Hate About You" contradicts assumptions about the plot, drawing in viewers by creating intrigue and questions about what the story is truly about.