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Joomla SEO June 2015 - Sydney Joomla User Group

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This presentation covers what Google thinks is important, and some tips and tricks in Joomla 3 for SEO.

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Joomla SEO June 2015 - Sydney Joomla User Group

  1. 1. Joomla SEO Sydney Joomla User Group Presented by Tim Plummer 09/06/2015
  2. 2. How SEO used to be
  3. 3. What SEO is like now
  4. 4. Google is King in Australia • Google handles approx 92.82% of Australian online searches http://www.smh.com.au/digital-life/digital-life-news/google-loses-search- share-yahoo-rises-20150112-12l4c0.html (Dec 2014) • Bing 4.88% • Yahoo 1.33% • Everything else 0.97%
  5. 5. Google in US • Google handles approx 75.2% of US online searches • Bing 12.5% • Yahoo 10.4% • Everything else 1.9%
  6. 6. Baidu is King in China • Baidu has approx 79.48% market share (by Revenue) in China • Google China 11.91% • Sogou 5.54% • Other 3.07% http://www.chinainternetwatch.com/12678/search-engine- market-overview-2014/ (2014)
  7. 7. Leaked Google Quality Rater Guidelines
  8. 8. Ensure your website is professional • Make sure you have the basics – Privacy policy – Sitemap • Xmap used to be most popular way in Joomla, now project is dead. OSMap is a recent fork with free version.
  9. 9. OSMap
  10. 10. OSMap • Chose which menus should appear on sitemap
  11. 11. Submit your sitemap • Make sure you submit your sitemap to Google Webmaster Tools https://www.google.com/webmasters/
  12. 12. Adding sitemap.xml • I usually take XML link and put into sitemap.xml file, so other search engines can find it • replace & with & in the sitemap url
  13. 13. Visible contact info • Does your website have: – Phone number – Address – Contact form
  14. 14. About Us page • Does your website have an about us page?
  15. 15. Mobile Friendly • Responsive design
  16. 16. Quick to load • Make your site load as fast as possible https://developers.google.com/speed/pagespeed/insights/ • Web host can have speed impact
  17. 17. Onpage SEO • 1 keyword per page • No keyword stuffing • Good internal linking • No sneaky redirects • Avoid hidden text
  18. 18. Demonstrate Authority • Publish interviews, photos, videos and other media
  19. 19. Case Studies and Reviews • Collect case studies and reviews from customers and share on your website and/or relevant review sites for your industry
  20. 20. Maintain your site • Check Google WebMaster Tools for broken links and other issues • https://www.google.com/webmasters/
  21. 21. Update content frequently • Update your content as often as appropriate based on the purpose of the site. • More pages = greater chance people will find
  22. 22. Every page must be useful • Remove duplicate content. – www.screamingfrog.co.uk/seo-spider/ Free tool to crawl website and tells you meta description & title, which can be dumped into spreadsheet • Get rid of useless pages
  23. 23. Use videos • Google owns YouTube • There is a high correlation between websites that rank highly and those that use video
  24. 24. User engagement • Encourage comments & social shares
  25. 25. Reputation management • Does your company have a positive reputation online?
  26. 26. Keywords are useless • Leave Meta Description and Meta Keywords blank in your global config
  27. 27. Keyword Research • Use Keywords in your competitors sites as research
  28. 28. Keyword Research • https://adwords.google.com/KeywordPlanner
  29. 29. Control what Google Displays • Set Browser Page Title for each menu item
  30. 30. Google search results • If you don’t put meta description, Google will choose what to show
  31. 31. Control Google’s description • You can choose what text Google will show
  32. 32. Don’t take shortcuts • Play the long game – offer good quality consistent content • Bad SEO can penalize your site • Short term tricks may give temporary boost, but can cause problems later
  33. 33. Questions?
  34. 34. Tim Plummer www.timplummer.com.au @bfsurvey

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