A speech I\'ve delivered to the ACA\'s digital marketing conference. An earlier version was delivered to the Internationalist\'s Global CMO conference. It focuses on using Experience Planning to solve for the challenges of 21st century digital marketing.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With over 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in CES’ 51-year history.
Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.
We've put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
This document provides a list of 100 things to watch in 2012 according to JWT. It begins with background information on the list and JWT's track record of accurately predicting trends from previous years. Examples are given of trends from 2011 and earlier years that were correctly forecasted. The main part of the document is a list of 100 trends, events, technologies, behaviors and ideas that are predicted to grow in prominence in 2012.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Payment Week - Andrew Barnes, Managing Director___PayoneerAndrew Barnes
This document discusses several emerging payment topics:
1. Google is integrating voice-activated payments into Google Glass, allowing users to send money through voice commands linked to their Google Wallet account.
2. Privacy is a growing concern in mobile payments as merchants and payment providers could gain complete consumer data and purchase information, so regulations are needed to protect consumer privacy.
3. EBay's CEO signaled the company is considering accepting Bitcoin payments to take advantage of the growing currency, which could help establish it as a legitimate payment option.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
At DCG, we've gotten extremely excited about a project at the intersection of crypto and VR called Decentraland. This presentation provides a brief description of what Decentraland is and explains why we think it could be the next big thing.
We find this project super inspiring and we're doing a lot to accelerate the development of this ecosystem. Hopefully you see what we see!
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With over 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in CES’ 51-year history.
Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.
We've put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
This document provides a list of 100 things to watch in 2012 according to JWT. It begins with background information on the list and JWT's track record of accurately predicting trends from previous years. Examples are given of trends from 2011 and earlier years that were correctly forecasted. The main part of the document is a list of 100 trends, events, technologies, behaviors and ideas that are predicted to grow in prominence in 2012.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Payment Week - Andrew Barnes, Managing Director___PayoneerAndrew Barnes
This document discusses several emerging payment topics:
1. Google is integrating voice-activated payments into Google Glass, allowing users to send money through voice commands linked to their Google Wallet account.
2. Privacy is a growing concern in mobile payments as merchants and payment providers could gain complete consumer data and purchase information, so regulations are needed to protect consumer privacy.
3. EBay's CEO signaled the company is considering accepting Bitcoin payments to take advantage of the growing currency, which could help establish it as a legitimate payment option.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
At DCG, we've gotten extremely excited about a project at the intersection of crypto and VR called Decentraland. This presentation provides a brief description of what Decentraland is and explains why we think it could be the next big thing.
We find this project super inspiring and we're doing a lot to accelerate the development of this ecosystem. Hopefully you see what we see!
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
From destination social to dispersed social: 10 trends in social media The Social Practice
The document outlines 10 trends in social media: 1) the rise of social algorithms to deliver more personalized and intuitive experiences, 2) ubiquitous social engagement through integrated shopping, 3) more dynamic groups that form and disperse organically, 4) location-based experiences that intuit where users have been and should be, 5) the rise of social business models, 6) users as curators who create and share content, 7) rewarding social sharing through gamification, 8) convergence across platforms and devices, 9) cross-device consumption of media, and 10) the rise of HTML5 apps delivering seamless experiences across the web.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
The document provides an overview of the 2016 Consumer Electronics Show (CES). Some key points:
- CES had over 180,000 participants, 3,600 exhibitors, and 220,000 square meters of exhibition space.
- The author notes the event did not feature any revolutionary innovations but instead many incremental improvements as technology is optimizing at this point in the cycle.
- Major areas of focus included automotive technology like electric vehicles and autonomous driving; smart home devices; nostalgic retro tech; virtual and augmented reality; and 360-degree cameras and content.
- For automotive, many companies highlighted electric vehicles and autonomous vehicle plans but no fully autonomous vehicles were unveiled. Smart home lacked common
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
The document discusses the evolution of digital technology from the past to present and future. It notes that while some see digital beginning in the mid-1970s, others argue it predates television. The timeline shows digital history began over 20 years ago and much has changed over four US presidential periods. Devices have evolved from passive TV to engaging mobile devices that provide immediate access. Consumers have progressed from passive viewers to active participants and creators. The future may see digital capabilities wired directly into our brains.
An exoskeleton suit helps paralyzed people walk again by fitting around the hips and legs to assist movement. New models are light, adjustable, and battery-powered to last up to 8 hours. Researchers are working to develop versions controlled by thought to restore mobility. Artificial intelligence is also improving security systems by detecting abnormal activity and potential threats in video footage. The connected home is a new frontier as smart appliances automate tasks and order goods based on household needs.
The document summarizes key takeaways from the SXSW conference. Some of the main topics discussed include: 1) The importance of designing technology with purpose and creating positive human experiences. 2) How collaboration between companies can drive innovation. 3) The value of not being constrained by audiences and taking creative risks. 4) The growing role of virtual and augmented reality. 5) How the rate of technological change is accelerating exponentially. 6) How cognitive computing is being applied across many domains to solve problems. 7) Emerging technologies like self-driving cars that are closer to widespread use than perceived. 8) How ubiquitous computing is already integrating technology into many aspects of life. 9) The growing role of robots and focus on
CES 2016 Trends and Implications - Havas Tom Goodwin
The document summarizes trends observed at CES 2016. It notes that while hardware changes more slowly than software and expectations, CES 2016 showed an evolution in products that were faster, thinner, cheaper and more connected. Key trends included autonomous mobility with self-driving vehicles; collaborative systems as companies partner to create more value; cognitive robotics becoming more human-like; infinite screens as everything becomes a display; mixed reality with virtual and augmented reality gaining momentum; and diagnostic wearables that closely monitor health metrics.
Now that SXSW 2016 has come to a close, here's a recap deck showcasing what I saw, learned, and what's looming in the interactive technology world.
Highlights include a GaryVee Q&A, President Obama's Keynote, Google Self-Driving Car update, Twitter / TwitterSports innovations, live streaming discussion, IBM Internet of Caring Things (IoT), and marketing movie trailers.
Future Of Gaming report presents key trends emerging within the gaming space that brands, non-profits and communities can leverage to build engagement and motivate their target audience towards achieving a desired goal or outcome. It is designed to inspire anyone tasked with creating compelling user experiences, whether that be on a digital screen, in the real world or somewhere in between.
Ecommerce disruptive trends and new business modelsMichal Kreczmar
Disruptive innovation in media and ecommerce landscape -what are the agents of change. Detailed examples of new digital business models for media and retail. Business model generation secret formulas.
David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016...sinnerschrader
This document discusses emerging consumer trends for 2016 and beyond based on a presentation given at the NEXT Conference in Hamburg. It identifies several innovations and trends, including the sharing economy and internet of shared things, two-way transparency between brands and customers, helping consumers gain skills instantly, and rewarding healthy behaviors. The document provides examples for each trend and encourages attendees to apply these trends to develop new business concepts, products, services, and marketing strategies.
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
Speak, tap & drag our digital future revealedjsilvian
An overview of how our future is going to look focusing on new ways to interact with ourselves and the quantity and intensity of information around us.
The document discusses how social commerce has become the heart of shopping since the pandemic. It notes that 84% of consumers started shopping online due to lockdowns accelerating ecommerce growth by a decade. Younger generations now use social media more than search engines to research brands. The worldwide social commerce market is now valued at over $500 billion. Social brands are reimagining the customer experience by extending their presence across social media and virtual worlds. The future of shopping will increasingly involve social interactions and immersive online experiences.
Stores Under Siege: The Rise of the SoMoLo ShopperRedPrairie
The list of social, mobile, and now local apps, gadgets, games and networks that have become part of most consumers’ lifestyles is virtually endless. And all of them affect shopping behaviors. Social networks have become legendary for their ability to influence purchasing decisions. Price-hunting on smartphones is standard operating procedure for most shoppers, and location-based services are beginning to attract nearby shoppers – often times right out of one store and into another down the block with a more compelling offer.
Caught in the middle of these transformative behaviors is the retail store. Our stores truly are under siege.
This presentation looks at how stores can fight back by leveraging these tools to engage, entertain, and transact more business with more shoppers.
Tomorrow Group Credentials - August 2014Tom Goodwin
Tomorrow is a transformation agency that helps companies exploit new technologies to grow their business. It focuses on innovation in business, marketing, communications, and developing growth and brand engagement strategies using emerging technologies. Some of its past projects include using mobile technologies like QR codes and location-based services to boost engagement for brands. Current project themes explored by Tomorrow include using iBeacons for targeted advertising and improving the retail and real estate experience.
Presentation about the converging of mobile, payments and location based marketing. Concepts such as Uber and Taskrabbit are discussed. And a parallel with the new technology iBeacon is introduced.
1) Chinese e-commerce is dominated by large online marketplaces like Alibaba's Tmall and Taobao, which enable millions of individual merchants and sellers to reach customers.
2) Social media platforms like WeChat have become essential online communities and mobile platforms where users can access services, make payments, and participate in e-commerce from within the app.
3) Mobile payments using platforms like Alipay have become widespread in China and other developing markets, as have cash on delivery options, reflecting how e-commerce is integrated into daily life.
This document provides a schedule for events at SXSW 2016, including:
1. Two keynote speeches on Friday about the future of the internet and entrepreneurship.
2. A panel on Saturday about using virtual and augmented reality for retail experiences.
3. A talk on Sunday examining the new role of visual communication and the need for corporate visual strategists.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
From destination social to dispersed social: 10 trends in social media The Social Practice
The document outlines 10 trends in social media: 1) the rise of social algorithms to deliver more personalized and intuitive experiences, 2) ubiquitous social engagement through integrated shopping, 3) more dynamic groups that form and disperse organically, 4) location-based experiences that intuit where users have been and should be, 5) the rise of social business models, 6) users as curators who create and share content, 7) rewarding social sharing through gamification, 8) convergence across platforms and devices, 9) cross-device consumption of media, and 10) the rise of HTML5 apps delivering seamless experiences across the web.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
The document provides an overview of the 2016 Consumer Electronics Show (CES). Some key points:
- CES had over 180,000 participants, 3,600 exhibitors, and 220,000 square meters of exhibition space.
- The author notes the event did not feature any revolutionary innovations but instead many incremental improvements as technology is optimizing at this point in the cycle.
- Major areas of focus included automotive technology like electric vehicles and autonomous driving; smart home devices; nostalgic retro tech; virtual and augmented reality; and 360-degree cameras and content.
- For automotive, many companies highlighted electric vehicles and autonomous vehicle plans but no fully autonomous vehicles were unveiled. Smart home lacked common
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
The document discusses the evolution of digital technology from the past to present and future. It notes that while some see digital beginning in the mid-1970s, others argue it predates television. The timeline shows digital history began over 20 years ago and much has changed over four US presidential periods. Devices have evolved from passive TV to engaging mobile devices that provide immediate access. Consumers have progressed from passive viewers to active participants and creators. The future may see digital capabilities wired directly into our brains.
An exoskeleton suit helps paralyzed people walk again by fitting around the hips and legs to assist movement. New models are light, adjustable, and battery-powered to last up to 8 hours. Researchers are working to develop versions controlled by thought to restore mobility. Artificial intelligence is also improving security systems by detecting abnormal activity and potential threats in video footage. The connected home is a new frontier as smart appliances automate tasks and order goods based on household needs.
The document summarizes key takeaways from the SXSW conference. Some of the main topics discussed include: 1) The importance of designing technology with purpose and creating positive human experiences. 2) How collaboration between companies can drive innovation. 3) The value of not being constrained by audiences and taking creative risks. 4) The growing role of virtual and augmented reality. 5) How the rate of technological change is accelerating exponentially. 6) How cognitive computing is being applied across many domains to solve problems. 7) Emerging technologies like self-driving cars that are closer to widespread use than perceived. 8) How ubiquitous computing is already integrating technology into many aspects of life. 9) The growing role of robots and focus on
CES 2016 Trends and Implications - Havas Tom Goodwin
The document summarizes trends observed at CES 2016. It notes that while hardware changes more slowly than software and expectations, CES 2016 showed an evolution in products that were faster, thinner, cheaper and more connected. Key trends included autonomous mobility with self-driving vehicles; collaborative systems as companies partner to create more value; cognitive robotics becoming more human-like; infinite screens as everything becomes a display; mixed reality with virtual and augmented reality gaining momentum; and diagnostic wearables that closely monitor health metrics.
Now that SXSW 2016 has come to a close, here's a recap deck showcasing what I saw, learned, and what's looming in the interactive technology world.
Highlights include a GaryVee Q&A, President Obama's Keynote, Google Self-Driving Car update, Twitter / TwitterSports innovations, live streaming discussion, IBM Internet of Caring Things (IoT), and marketing movie trailers.
Future Of Gaming report presents key trends emerging within the gaming space that brands, non-profits and communities can leverage to build engagement and motivate their target audience towards achieving a desired goal or outcome. It is designed to inspire anyone tasked with creating compelling user experiences, whether that be on a digital screen, in the real world or somewhere in between.
Ecommerce disruptive trends and new business modelsMichal Kreczmar
Disruptive innovation in media and ecommerce landscape -what are the agents of change. Detailed examples of new digital business models for media and retail. Business model generation secret formulas.
David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016...sinnerschrader
This document discusses emerging consumer trends for 2016 and beyond based on a presentation given at the NEXT Conference in Hamburg. It identifies several innovations and trends, including the sharing economy and internet of shared things, two-way transparency between brands and customers, helping consumers gain skills instantly, and rewarding healthy behaviors. The document provides examples for each trend and encourages attendees to apply these trends to develop new business concepts, products, services, and marketing strategies.
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
Speak, tap & drag our digital future revealedjsilvian
An overview of how our future is going to look focusing on new ways to interact with ourselves and the quantity and intensity of information around us.
The document discusses how social commerce has become the heart of shopping since the pandemic. It notes that 84% of consumers started shopping online due to lockdowns accelerating ecommerce growth by a decade. Younger generations now use social media more than search engines to research brands. The worldwide social commerce market is now valued at over $500 billion. Social brands are reimagining the customer experience by extending their presence across social media and virtual worlds. The future of shopping will increasingly involve social interactions and immersive online experiences.
Stores Under Siege: The Rise of the SoMoLo ShopperRedPrairie
The list of social, mobile, and now local apps, gadgets, games and networks that have become part of most consumers’ lifestyles is virtually endless. And all of them affect shopping behaviors. Social networks have become legendary for their ability to influence purchasing decisions. Price-hunting on smartphones is standard operating procedure for most shoppers, and location-based services are beginning to attract nearby shoppers – often times right out of one store and into another down the block with a more compelling offer.
Caught in the middle of these transformative behaviors is the retail store. Our stores truly are under siege.
This presentation looks at how stores can fight back by leveraging these tools to engage, entertain, and transact more business with more shoppers.
Tomorrow Group Credentials - August 2014Tom Goodwin
Tomorrow is a transformation agency that helps companies exploit new technologies to grow their business. It focuses on innovation in business, marketing, communications, and developing growth and brand engagement strategies using emerging technologies. Some of its past projects include using mobile technologies like QR codes and location-based services to boost engagement for brands. Current project themes explored by Tomorrow include using iBeacons for targeted advertising and improving the retail and real estate experience.
Presentation about the converging of mobile, payments and location based marketing. Concepts such as Uber and Taskrabbit are discussed. And a parallel with the new technology iBeacon is introduced.
1) Chinese e-commerce is dominated by large online marketplaces like Alibaba's Tmall and Taobao, which enable millions of individual merchants and sellers to reach customers.
2) Social media platforms like WeChat have become essential online communities and mobile platforms where users can access services, make payments, and participate in e-commerce from within the app.
3) Mobile payments using platforms like Alipay have become widespread in China and other developing markets, as have cash on delivery options, reflecting how e-commerce is integrated into daily life.
This document provides a schedule for events at SXSW 2016, including:
1. Two keynote speeches on Friday about the future of the internet and entrepreneurship.
2. A panel on Saturday about using virtual and augmented reality for retail experiences.
3. A talk on Sunday examining the new role of visual communication and the need for corporate visual strategists.
This document discusses 5 insights about the digital future of media:
1. Transmedia storytelling, using multiple media platforms to tell a story, is becoming more prevalent, though it is mainly used as a marketing tool currently.
2. The internet can enhance television by making it a more social experience.
3. The video industry's business model is evolving as control shifts to devices and bandwidth, and new models like streaming gain traction.
4. Tablets will have a long-term role in media consumption, with sales forecasts projecting over 50 million tablets to be sold in 2011 alone.
5. App markets present opportunities to monetize content through apps, provided one understands how to leverage these growing app
This document provides a schedule of events for SXSW 2017 on March 10-12, including sessions on marketing with bots and chatbots, design trends in technology, the future of payments and social commerce, and more. Key speakers include Gary Vaynerchuk, Alexis Ohanian, Nick Denton, and Vint Cerf. The schedule includes times, locations, descriptions and links for 26 sessions over the 3 day conference.
Using Technology To Improve Membership Sales & RetentionFitmarc
Bryan O'Rourke presented on using technology to improve membership sales and retention at IHRSA 2011 in San Francisco. He discussed key consumer and technology trends, challenges facing fitness facilities, and emerging solutions. Some of the trends he covered included consumers' increasing focus on experiences over ownership, the growth of mobile health apps, and the importance of location-based services and social engagement. He emphasized adapting to shifts in consumer behavior and expectations around authenticity, value and connection.
How To Start A Process Analysis Essay. How To WriAshley Smith
The document discusses improving disaster response capabilities based on lessons learned from hurricanes Katrina, Rita, and Wilma in 2005. It notes that while local authorities typically handle most emergencies, these large-scale disasters exposed weaknesses in US emergency response. For crises of unusual scale and complexity, predetermined emergency plans are often inadequate, as was seen in New Orleans. It argues for developing improved capabilities for flexible, improvised responses tailored to unprecedented challenges like mass evacuation, infrastructure repair, and long-term sheltering needs.
Retailers are beginning to notice that technology’s role is one of an enabler. Essentially, information technology can speed up processes and deliver cost saving benefits to the company. So how to extract more benefits from IT you ask? Ask the experts, The Silicon Review “10 Fastest Growing Retail Companies 2019.”
The document discusses a WPP event about the Internet of Things (IoT). It provides summaries of presentations by various speakers at the event about implications and opportunities of IoT for businesses and consumers. Key points discussed include how IoT will change retail, consumer expectations, privacy concerns, opportunities for data-driven personalization, and implications for jobs as things become smarter.
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
The document provides an overview and discussion of trends from the 2015 South by Southwest (SXSW) interactive conference. Some key points:
- SXSW is an annual conference in Austin, Texas that features panels, presentations, and showcases across interactive media, music, and film. The 2015 interactive segment had over 800 sessions and 51,000 attendees.
- Emerging technology trends discussed included growth of wearable devices and quantified self-tracking, advances in robotics/AI, and augmented/virtual reality as new storytelling platforms.
- Marketing trends included the decline of traditional display ads, rise of native content; growth of beacon technology and connected devices for micro-targeting; emphasis on user
The document provides an overview and discussion of trends from the 2015 South by Southwest (SXSW) interactive conference. Some key points:
- SXSW is an annual conference in Austin, Texas that features panels, presentations, and showcases across interactive media, music, and film. The interactive portion saw over 800 sessions and 51,000 registrants in 2015.
- Technology trends discussed included continued growth of wearable devices and quantified self-tracking, advances in robotics/AI, and augmented/virtual reality as new storytelling platforms.
- Marketing trends included the decline of traditional display ads, the rise of beacon technology and connected devices, emphasizing user experience through "empathetic design", and
The document discusses the changing landscape of marketing in an increasingly mobile and connected world. It notes that mobile usage has surpassed other technologies with over 4 billion subscribers. A new type of marketing is needed that focuses on engaging digital touchpoints, non-linear experiences across channels, and positioning brands online first. Effective mobile marketing will leverage the context and location-awareness of mobile to integrate with the user experience.
2008 vs. 2018: A Tech Odyssey - Louisville's Digital CrossroadsDavid Berkowitz
Presented at Louisville Digital Association's Digital Crossroads 2018, it covers the past ten years of emerging technology, including images, video, audio, podcasts, mobile barcodes, QR codes, the future of work, artificial intelligence, and related subjects, while looking ahead to see what we can learn going forward.
The document discusses Google's dominance in search and online advertising markets and its philosophy of openness. It examines criticisms of Google having too much power and potentially favoring its own services, while Google argues it faces significant competition and promotes open standards. The document also explores the implications of Google's success for the technology industry and debates around issues like privacy, intellectual property and the nature of open source.
The Top 3 Trends of 2016 - What are the 3 biggest things you should do this year to transform your business? From the "Fast Forward your Business Global Webinar, hosted in May 2016 with Futurist & Entrepreneur, Roger James Hamilton
THoMers Dennis, Inge, Laetitia, Pieter and Thomas attended Web Summit, the largest tech conference in the world, hosted in Lisbon, Portugal. Web Summit equals 22 conferences connecting different industries, from AutoTech and MoneyConf to SaaS Monster and Talk Robot. The keyword across all conferences? Artificial Intelligence!
7 top technology trends and what they mean for brand experienceJack Morton Worldwide
Technology drastically impacts every aspect of the world around us these days, but it's harder than ever to integrate technology into live experiences in ways that are relevant, effective and above all seamless.
Discover our top technology trends and what they mean for brands, marketers and brand experience.
7 top technology trends and what they mean for brand experience
You Need An Experience Plan.
1. HELLO. Text
PROPRIETARY AND CONFIDENTIAL CREATIVE REALITIES INC. 2011
Tuesday, October 18, 11
2. WE’RE A CREATIVE TECHNOLOGY COMPANY SPECIALISING
IN DIGITAL EXPERIENCES FOR PHYSICAL SPACES.
Tuesday, October 18, 11
3. Tuesday, October 18, 11
Experiences like this digital wayfinding unit we built for 150 malls.
4. Tuesday, October 18, 11
Or multi-media interactive experiences like this one we created for 500 bank of america branches.
5. :)
Creative Realities Proprietary And Confidential
Tuesday, October 18, 11
Our vision for marketers is premised on a very important insight into the evolving nature of the digital era- as this headline marked - the web is not dead ....
6. MOBILE SOCIAL GAMING WEB
In Life In Home In Place
Tuesday, October 18, 11
... but it’s just one of many experiences of the Internet: now a pervasive pipeline on multiple platforms creating digital experiences at home, in life, inplace.
7. ONE-WAY ANY-WAY
Tuesday, October 18, 11
A revolution in the way consumers and brands engage empowered by the internet platforms they can use to engage brands any way they want to.
8. SUPERCOMPUTER SIMPLE
Tuesday, October 18, 11
The digital revolution is no longer topdown - it’s been democratised by access to cheap abundant computing enabled by simple, user-friendly platforms.
9. CODE CREATIVITY
Tuesday, October 18, 11
Further enabling the greatest diffisuion of creativity in history and the greatest shift in the way we go to market since the marketing concept was born.
10. :)
REDEFINE
YOUR DEFINITIONS.
Creative Realities Proprietary And Confidential
Tuesday, October 18, 11
So It’s time to start redefining your definitions.
11. DEMOGRAPHIC TECHNOGRAPHIC
Tuesday, October 18, 11
What are the digital behaviours of your consumer that characterise their relationship with your brand? Start defining their technography: their digital profile and the way they are
using digital platforms to make decisions about your brand and competitors.
12. SEGMENTATION COMMUNITIES
Tuesday, October 18, 11
Stop assuming your static segmentation models are keeping up with the growing numbers of communities forming on the social layer.
13. MARKETS GEOGRAPHIES
Tuesday, October 18, 11
Why do we continue to market to political/social boundaries definied centuries ago? Geographers note the rise of megaregions like BosWash (boston-dc): 50
million people $2 trillion economy; SoCal 21 million, 1.25 trillion; shanghai, tokyo, mumbai, london other hubs for them.
14. FOCUS GROUPS ETHNOGRAPHIES
Tuesday, October 18, 11
Put strangers in a strange room and you’ll get strange results. Start using more initimate research techniques to get to the true meaning behind their relationship with your brand.
15. SURVEYS SEMIOTICS
Tuesday, October 18, 11
Stop wasting time with surveys and start getting fresh insights from advanced research techniques like Semiotics which studies the science of our symbols and signs and their
meaning in our culture.
16. PSYCHOGRAPHICS CULTURE
Tuesday, October 18, 11
Go beyond psychographics and start paying attention to the power of culture to change markets and create movements.
17. BENEFITS DREAMS
Tuesday, October 18, 11
It’s not enough any more to simply convey benefits and expect engagement: successful brands engage consumers by helping to appeal and fulfill their dreams.
18. 5
1. INTERNET OF THINGS.
2. PREDICTABLE PREDICTABILITY.
3. SOMOLO
4. SUPERCHARGED SOCIAL WEB.
5. VIRTUAL CURRENCY.
TOP 5
Creative Realities Proprietary And Confidential
Tuesday, October 18, 11
Here are 5 Digital Trends you should either know about now or quickly get to know for their impact on your business. These aren’t in any order because each of
them is equally powerful, pervasive and potentially life-threatening to any business that ignores them.
19. 1.
INTERNET OF THINGS
Tuesday, October 18, 11
The internet of things is about machines talking to machines: in 2008 the number of devices connected to the internet exceeded the number of people.
20. 1.
INTERNET OF THINGS
Tuesday, October 18, 11
Such as cars telling each other their average speed and slowing down to reduce congestion
21. 1.
INTERNET OF THINGS
Tuesday, October 18, 11
Or plants telling irrigation systems their thirsty and saving megalitres of water.
22. 1.
INTERNET OF THINGS
Tuesday, October 18, 11
Here’s Hitachi’s Smart Windshield: an Augmented Reality application sharing simultaneous feeds of data from inside and outside
your car as you drive.
23. 2.
PREDICTABLE PREDICTABILITY
Tuesday, October 18, 11
The corrolary of internet of things is explosion of datapoints triangulating where, who, when, what and how things, humans and
the virtual world are behaving.
24. 2.
PREDICTABLE PREDICTABILITY
Tuesday, October 18, 11
When IBM’s Watson won jeopardy AI made a tremendous leap in its ability to convert data into knowledge.
25. 2.
PREDICTABLE PREDICTABILITY
Tuesday, October 18, 11
Recommendation engines like Glue, Amazon, Netflix help us choose what we want to buy.
Recommendation engines are the no.1 driver of change in marketing today. Consumers trust their peers and themselves a great
deal more than anything else and as they increasingly rely on these algorithims to make choices, “push” marketing tactics like
advertising will become increasingly less effective.
26. 1.
INTERNET OF THINGS
Tuesday, October 18, 11
TripAdvisor makes travel recommendations from over 50 million reviews; It’s the best Augmented Reality application i’ve found
so far helping tourists make choices and business earn revenue from its multi-million memberships recommendations.
27. 2.
PREDICTABLE PREDICTABILITY
Tuesday, October 18, 11
Imagine as a retailer being able to give your customers in-store a selection of more things they’d like with their purchases: how
much more revenue could you generate.
28. 3.
SoMoLo
Tuesday, October 18, 11
SoMoLo is not a cute new name for another NYC neighborhood.
29. 3.
SoMoLo
Tuesday, October 18, 11
There are more mobiles than toothbrushes - becoming the bridge to billions of people on social platforms exchanging ideas,
opinions, likes/dislikes.
30. 4.
SoMoLo
Tuesday, October 18, 11
Increasingly our mobile and social behaviour are being geo-triangulated adding another important dimension to our
understanding of consumer behaviour. FourSquare just celebrated a billion checkins globally from its 10 million members.
31. 3.
SoMoLo
Tuesday, October 18, 11
Search is key: Over 60% of all search is now taking place on mobile. Google is now running a separate mobile search engine which
biasses search results in favor of mobile optimised websites. Have you got a mobile optimised website?
32. 3.
SoMoLo
Tuesday, October 18, 11
Fcommerce is relevelling the playing field: I predict a resurgence in small businesses that get micromarketing; social shopping
from sites like facebook is already $5bn.
33. 4.
SUPERCHARGED SOCIAL WEB
Tuesday, October 18, 11
The good news is the social web is going to become even more supercharged.
34. 4.
SUPERCHARGED SOCIAL WEB
Tuesday, October 18, 11
Not keith urban the country and western singer: Keith Urbahn the Dept of Defense staffer who tweeted OBL’s death and the
pattern of social connections stemming from it before President Obama announced it.
35. 4.
SUPERCHARGED SOCIAL WEB
Tuesday, October 18, 11
DellOutlets says they earn $25,000 every tweet - what sort of ROI would you get if you opened your own outlet channel on
twitter?
36. 4.
SUPERCHARGED SOCIAL WEB
Tuesday, October 18, 11
The daily deals market is exploding. 50k a day from $4k a day same time last year. But watch out for Some of the data from this
market: 30% coupons aren’t redeemed; activation is on average around 6 months.
37. 4.
SUPERCHARGED SOCIAL WEB
Tuesday, October 18, 11
I predict it will continue to be more fragmented as communities and cultures draw people and brands together in different ways
all of them enabled on this incredible new technology we are only just beginning to understand
38. 4.
SUPERCHARGED SOCIAL WEB
Tuesday, October 18, 11
One of the most important developments on Social is Gaming Platforms like MMOG’s such as World of Warcraft: 22 million online
simultaneous players; 200m and growing population; Gears of War 3 just sold 3 million copies in a week and is now worth of one
billion in sales;
40. 5.
VIRTUAL CURRENCY
Tuesday, October 18, 11
This is a Square credit card reader for iPhone. You can buy it at Best Buy for 9.99. There’s another more advanced cardless Square
platform that combines tablet and mobile that’s readerless and sets up a complete POS/CRM integrated system.
41. 5.
VIRTUAL CURRENCY
Tuesday, October 18, 11
Here’s Google wallet: already throughout Macy’s.
42. 5.
VIRTUAL CURRENCY
Tuesday, October 18, 11
Isis is the name of a consortium of handset makers and networks embedding NFC chips allowing tap to pay which will be another
mobile wallet offering. it plans to launch 2012.
43. 5.
VIRTUAL CURRENCY
Tuesday, October 18, 11
There are even more iterations of virtual currency.
44. 5.
VIRTUAL CURRENCY
Tuesday, October 18, 11
How much will your Facebook like be worth?
45. 20TH CENTURY 21ST CENTURY
MARKETING MODEL EXPERIENCE MODEL
The 4/6/8 P’s Experiences
USP Stories
Communications Platforms
Benefits Dreams
Mass Media Massive Micro Marketing
Creative Realities Proprietary And Confidential
Tuesday, October 18, 11
It’s time to stop working with out-dated models and frameworks in an era characterised by such dramatic change in the ways and
means consumers are engaging with consumers.
46. DANGEROUS
ASSUMPTIONS
Creative Realities Proprietary And Confidential
Tuesday, October 18, 11
48. :)
Consumer Behaviour
Hot Spots Brand Portfolio
Digital Experiences
Tuesday, October 18, 11
Start reframing how you want consumers to behave as a result of the digital experiences they encounter at whatever hot spots you identify across your brand
portfolio.
49. MY MARKETING BUDGET
HAS TO
GROW.
Creative Realities Proprietary And Confidential
Tuesday, October 18, 11
50. REMEMBER METCALFE AND MOORE
Creative Realities Proprietary And Confidential
Tuesday, October 18, 11
The inverse of both Metcalfe’s and Moore’s law is reducing cost or exponential improvement in efficiency.
51. MY CONSUMER SEGMENTATION
RIGHT.
STRATEGY IS
Creative Realities Proprietary And Confidential
Tuesday, October 18, 11
52. DANGEROUS ASSUMPTIONS
MY CONSUMERS
MORE.
CAN SPEND
Creative Realities Proprietary And Confidential
Tuesday, October 18, 11
Reflect on how many more ways your consumers are tempted to spend money on items that didn’t exist 5 years ago.
53. Creative Realities Proprietary And Confidential
Tuesday, October 18, 11
The old marketing model was characterised as constantly replenishing an empty bucket on the premise you can “push” customers into the bucket using the 4P’s.
54. Creative Realities Proprietary And Confidential
Tuesday, October 18, 11
I prefer to think of today’s marketing model as a virtuous cycle of experiences inspiring consumers to enter and expand into a growing relationship.
55. :)
YOU DON’T NEED
A MARKETING DEPARTMENT.
YOU NEED AN
EXPERIENCE DEPARTMENT.
Creative Realities Proprietary And Confidential
Tuesday, October 18, 11
56. paul.price@cri.com
@paulnprice
All content proprietary and
confidential Creative Realities 2011
Tuesday, October 18, 11