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Making Digital simpler. Occam’s Razor, Horses, Zebras, and Evolution
The document discusses the importance of simplicity and integration in digital transformation strategies for businesses, emphasizing that complexity can hinder success. It highlights key customer expectations for seamless and personalized experiences akin to services offered by Amazon and Netflix. Additionally, the document suggests focusing on modularity, solid core capabilities, and integration strategies to enable effective digital experience (DX) management amidst evolving technology and consumer demands.
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Making Digital simpler. Occam’s Razor, Horses, Zebras, and Evolution
- 1. © 2002-2018 Jahia Makingdigital simpler. OCCAM’S RAZOR, HORSES, ZEBRAS, AND EVOLUTION
- 2. © 2002-2018 Jahia Howwe make decisions at Jahia
- 3. © 2002-2018 Jahia Occam'srazor is a rule of thumb: the simplest explanation is often the best one.
- 4. © 2002-2018 Jahia ThinkEvolution not Revolution
- 5. © 2002-2018 Jahia ThinkEvolution not Revolution Simplicity means Speed
- 6. © 2002-2018 Jahia ThinkEvolution not Revolution Complexity is the enemy
- 7. © 2002-2018 Jahia Complexity iseasy Simplicity is hard
- 8. © 2002-2018 Jahia “Whenyou hear Hoofbeats behind you, think Horses not Zebra’s.”
- 9.
- 10. © 2002-2018 Jahia Hoofbeats:The Digital Experience Platform Market Size. - Gartner $9.7B $18.5B 2 0 1 6 2 0 2 1 14% CAGR
- 11. © 2002-2018 Jahia 3% 17% laggards leaders vs Hoofbeatsin the Digital Experience Market: The Stakes are high. POTENTIAL BUSINESS IMPACT - Forrester Compound Growth Rates 2010-2015
- 12. © 2002-2018 Jahia S&P500 17% 3 % 32% laggards leaders vs Stock Price Growth Hoofbeats in the Digital Experience Market: The Stakes are high. SHAREHOLDER PRESSURE - Forrester
- 13. © 2002-2018 Jahia ofcustomers report that the experience a company provides is as important as the product or service they bought. of customer expected to be treated like a person, not a number. Personalization is key of customers want companies to have connected processes so that “handoffs” from one department to another are seamless and treated with context based on earlier interactions. Customer experience is much broader than marketing. Companies have to have connected systems. 80% 84% 70% CUSTOMER EXPECTATIONS ARE HIGH - Digital Clarity Goup Hoofbeats in the Digital Experience Market: The Stakes are high.
- 14. © 2002-2018 Jahia ofbusiness buyers want an “Amazon like” experience when buying from other business. 82% - Salesforce Research Hoofbeats in the Digital Experience Market: The Stakes are high. Everyone expects an “Amazon like” or “Netflix” experience when interacting with companies. This sentiment goes beyond consumers.
- 15. © 2002-2018 Jahia Hoofbeatsin the Digital Experience Market: The Stakes are high. Ethics: Data Integrity *Salesforce.com - Salesforce Research Facebook “leaked” data helped influence the election in the US. GDPR was launched of consumers are likely to be loyal to the companies they trust 95% of customers are worried that their personal data is vulnerable to a security breach 63% © 2002-2018 Jahia
- 16. © 2002-2018 Jahia Thefuture is coming and companies need to keep up. The stakes will continue to rise Fourth Industrial Revolution / IOT 50% of searches will be voice based 50% of premium white goods will have a voice interface Bitcoin – Cryptocurrencies everywhere Self Driving Cars Virtual Reality AI assistants Smart Speakers
- 17. © 2002-2018 Jahia TheHoofbeats of Digital Transformation: Did we listen for Horses or Zebras?
- 18. © 2002-2018 Jahia Re-platforming Resourcing NewSkills Silo breaking Managing Cultural and Organizational impact Companies and Digital Experience Practitioners A Revolution: Large, Complex Digital Transformation Re-platforming “Rip and Replace” Projects. End to End solutions: Integrated Suites (all in one platforms) dominant Optimize Analysts Rating: Execution and Vision New Capabilities “vision” race Large Acquisitions to “win” Grow business through large and complex deals Vendors
- 19. © 2002-2018 Jahia DigitalTransformation : Did we listen for Zebras ? The Results : Perfect storm of High Growth, High stakes, High Complexity, Failure Rates: 7 out of 8 Digital Transformations Fail * Forbes A Main Culprit: Complexity / Integration All in one “suites” poor at integration Visionary capabilities Monolithic architecture Poor integration within suites Integration Complexity Time Delays Over Budget
- 20. © 2002-2018 Jahia DigitalTransformation : Did we listen for Zebras ? The Results, part 2 : Large acquisitions that add integration complexity. Latest $4B+ 10% of platform functionality and capabilities deployed (Zebras) Vendor owns the roadmap Large promise gap between Customer Expectations and Company’s ability to deliver great experiences. Suites are slow Suites in the cloud? Same old integration problems
- 21. © 2002-2018 Jahia Anall-in-one platform is almost never practical. When DX software vendors boldly claim full end-to- end platform benefits, it rarely becomes reality. Digital Transformation : Did we listen for Zebras ? Analysts are now saying : © 2002-2018 Jahia
- 22. © 2002-2018 Jahia Lookfor solid core capabilities to anchor a DX portfolio, but dial up integration priorities around modularity, extensibility, APIs, and connector frameworks. Digital Transformation : Did we listen for Zebras ? Analysts are now saying : - Forrester © 2002-2018 Jahia
- 23. © 2002-2018 Jahia Theother big mistake, though, is constantly rolling out faddish new tools in the absence of a broader stack strategy and architecture Digital Transformation : Did we listen for Zebras ? Analysts are now saying : © 2002-2018 Jahia - The Real Story Group
- 24. © 2002-2018 Jahia 33%22%11%30% ©2002-2018 Jahia Evolution not Revolution Monolithic applications (suites) and customizations slow you down plan to go with single vendor approach will use open source software that in-house IT and partners can customize will use a “core” vendor that they supplement with solutions integrated into their stack will build their own stack, made up with integrated “best of breed” solutions SUITES - Digital Clarity Group
- 25. © 2002-2018 Jahia 10.7% Whereto start the Evolution : Maturity Stage 56,6% 22.3% Priority but not started At early stage At a mature stage - CMS Wire
- 26. © 2002-2018 Jahia Anintegration Strategy redefines your Digital Experience Strategy
- 27. © 2002-2018 Jahia Alignswith regional or country- level compliance, privacy, and security standards Easy to integrate among front-end components Low cost relative to other solutions Satisfies corporate policies and/or preferred vendors or platforms Vendor with a significant market presence in my industry and/or region “What are the most important characteristics when selecting a digital experience solution?” 45% 27% 26% 25% 24% Where to start the Evolution - Forrester
- 28. © 2002-2018 Jahia It’syour stack. What is your strategy The revolution will come. The path is Evolution Content is the King. Data is the primary currency Extend Legacy systems capabilities. Build internal integration competencies Look for solid core capabilities to anchor a DX portfolio. Focus on openness and modularity for speed Slow down on new features and fads. Simplify the experience. Solve the integration issues first. Companies and Digital Experience Practitioners should consider: Where to start the Evolution & Making Digital Simpler
- 29. © 2002-2018 Jahia Lookfor solid core capabilities to anchor a DX portfolio. Focus on openness and modularity for speed Slow down on new features and fads. Simplify the experience. Solve the integration issues first. It’s the clients stack, not yours Modularity and a modern architecture is key. Give them the tools Less focus on Features. More tools. More extensibility Customer Success rates are most important metric. Vendors Where to start the Evolution & Making Digital Simpler
- 30. © 2002-2018 Jahia AmongJahia’s strongest attributes is integration and interoperability, with ample ability to aggregate information and services from disparate, third party resources. Heritage of Simple, Open, and Modular Where to start the Evolution © 2002-2018 Jahia - Gartner
- 31. © 2002-2018 Jahia CustomerSuccess Jahia – The Horse 96,3% Our renewal rate Jahia's customers report that it offers excellent support, both during and after deployment. Gartner MQ Thanks for betting on us!
- 32. © 2002-2018 Jahia Jahia: Asimple, Open, Modular approach built for speed
- 33. © 2002-2018 Jahia DMP CDP Datalake AI BI Analytics Web Mobile Voice Email IOT CMS DAM Portal Commerce Order management PIM A/B testing Personalization Marketing Automation Social DMP CDP Data lake AI BI Analytics Web Mobile Voice Email IOT CMS DAM Portal Commerce Order management PIM A/B testing Personalization Marketing Automation Social a DXP is a collection of technologies Legacy Systems CRM
- 34. © 2002-2018 Jahia DMP CDP Datalake Legacy Systems CRM AI BI Analytics CMS DAM Portal Commerce Order management PIM A/B testing Personalization Marketing Automation
- 35. © 2002-2018 Jahia DMP CDP Datalake Legacy Systems CRM AI BI Analytics CMS DAM Portal Commerce Order management PIM A/B testing Personalization Marketing Automation Content Management Customer DataMarketing Commerce Insights Digital Experience
- 36. © 2002-2018 Jahia Web Mobile IOT Connectingthe dots to deliver great experiences on all channels Social Email Voice DMP CDP Data lake Legacy Systems CRM AI BI Analytics CMS DAM Portal Commerce Order management PIM A/B testing Personalization Marketing Automation Content Management Customer DataMarketing Commerce Insights Digital Experience
- 37. © 2002-2018 Jahia YOURDXP powered by The Digital Experience Platform (DXP) Connecting best of breed products to help optimize the customer experience across all of the business (DXP is unique for each organization)
- 38. © 2002-2018 Jahia JahiaCloud offering Headless CMS Commerce IO Customer experience Digital Future Testimonials Data & Persona- lization New Products! Great Topics What to expect for Jahia Days?
Editor's Notes
- #5 The effects of DXPs will be revolutionary when we look back. The path we take will be evolutionary. Simpler steps.
- #9 Medical Students are told to look at the basic first, before searching for an exotic disease
- #10 Hoofbeats image in sceeen?
- #17 The Stakes are High More Pictures of future?
- #18 The Hoofbeats of Digital Transformation:Did we listen for Horses or Zebras?
- #20 The Results: The Market Chose Revolution not Evolution Spelling: Spoor = Poor Spellihng: suited = suite
- #21 Large promise gap between Customer Expectations and Company’s ability to deliver great experiences. Suites are slow.
- #26 Spelling: aPis=APIs Spelling: dX = DX
- #27 Analysts are now saying: The biggest mistake Byrne finds with practitioners is they go with “big-name vendors hoping that the sheer breadth of that vendor's portfolio will help digital marketers solve the diverse challenges in front of them and generally ease the pain of integration.” enterprise customers following a “suite” strategy are generally less satisfied with their technology, Byrne added, than peers who put together more flexible sets of solutions that allow them to swap in better-fitting alternatives. Another point that Byrne shared is to be wary of following fads and trends. “The other big mistake, though, is constantly rolling out faddish new tools in the absence of a broader stack strategy and architecture, » the real story group
- #28 Should read « Remaining 70% = 11%, 22%, 33%
- #31 Comment: Need to make « An Integration Strategy » stand out more
- #35 Garnter Quote: Jahia's customers report that it offers excellent support, both during and after deployment. Gartner MQ.