You Can't Go Wrong With Beige

Editor's Notes

1. Problemet i dag er tilgjengeliggjøring, men dette setter kunden ut i skogen på egenhånd. Dette er en markeds- og en salgskanal
2. Vi tror ikke vi finner løsningen på problemet innen bransjen selv. Vi må gå på utsiden Innovasjon skjer ikkje i ei rett linje og innovation accorus at the intersection of ideas
3. Og nummer to på lista… Det handler om følelser…
4. Eksempelet med pre-frontal lobe
5. Brukervennlighet: Skiller deg ikke fra konkurrentene Selger ingenting
6. Norio ohga
7. According to James Twitchell the key insight that has shaped modern advertising came to cigarette manufacturers in the late 1930s. In the course of market research they discovered that smokers that taste-tested various cigarette brands without knowing which was which couldn’t tell them apart. So, if the manufacturer wanted to sell more of his particular brand, he was either going to make it distinctive, or make consumers think it was distinctive, which was considerably easier. With that was born the practice of selling a product by associating it with a glamourous lifestyle. Paradox of choice p.54
8. Bilde av eit tempel, og sitat frå side 166 i BIG av seth Godin
9. “We do not sell ‘furniture’ at Domain. We sell dreams. This is accomplished by addressing the half-formed needs in our customers’ heads. By uncovering these needs, we, in essence, fill in the blanks. We convert ‘needs’ into ‘dreams.’ Sales are the inevitable result.” - Judy George, Domain Home Fashions “No longer are we only an insurance provider. Today, we also offer our customers the products and services that help them achieve their dreams —whether it’s financial security, buying a car, paying for home repairs, or even taking a dream vacation.” - Martin Feinstein, CEO, Farmers Group
10. “We don’t like to admit that we tell stories, that we’re in the placebo business. Instead, we talk about features and benefits as a way to rationalize our desire to help customers by allowing them to lie to themselves” - Seth Godin, Small is the new BIG
11. - Hva er historien vår... Det har vi ikke tenkt på. Vi har laget modeller og verktyø, men ikke skapt en eneste historie. Hva er det kunden kjøper når han blir kunde hos oss?
12. Vi vet at førsteinntrykket er det som bestemmer om kunden ønsker å tro på visjonene våre. Vi må skape det riktige førsteinntrykket slik at kundene kommer til oss og VIL tro. - Dette Vil jeg være en DEL av!!
13. "Great web management starts off with allowing the most important customers complete their most important tasks as quickly and simply as possible. Poor web management plays politics by giving a little of the homepage to every department. Poor web management tries to answer every question-and all it ends up doing is answering every question really badly." - Gerry McGovern
14. The passionate speaker can make people want to "believe and follow". - “In classical times when Cicero had finished speaking, the people said, ‘How well he spoke,’ but when Demosthenes had finished speaking, they said, ‘Let us march.’” - Adlai Stevenson
15. Hvorfor det ikke er antall trykk som teller men….
16. “Obey standards unless there is a truly superior alternative” - Alan Cooper
17. Vi er ikke roboter Som jeg tidligere har sagt - dette er en måte å tenke på som teknologene kan finne på å gjøre
18. Mennesker er irrasjonelle og ulogiske, men er de en del av problemet
19. Og jeg kommer aldri frem til poenget….. :o)
20. Hent ut fra 50 millisekunder . Og vis denne med eksemplene fra harris interactive website assessment study
21. Samme som den forrige
22. Quote: “Everytime you ad something you take something away” - John Maeda, The laws of simplicity
23. ”Det er ikke slik som mange tenker at farger bare har med det kosmetiske å gjøre. Fargene er naturens sterkeste signalsystem.”- Tove Steinbo, Fargene Forteller
24. Tone-of-voice 38%, Non-verbal 55%, Verbal 7%. Harvard study - the key is that they have to be in concert!!
25. Brukervennlighet er ikke merkevarebyggende
26. "We must try to put ourselves inside their skin and look at us through their eyes just to understand the thoughts that lie behind their decisions and their actions" Robert S. McNamara on empathy referring to Tommy Thompson former US ambassador to Moscow under the Cuba missile crisis, The Fog of War Artikulasjonen av utfordringene