1. Supermarket sweep
•Tesco remained the leading UK supermarket, with
28.6% of market share, down from 29.7% for the
same period a year ago.
•Asda had 17.4%, Sainsbury's had 16.5%, and
Morrisons had 11.1% of the market in the 12 weeks
ending 30 March.
•The "big four" all experienced a drop in market share
compared with the same period a year ago.
•Aldi's share of the market rose from 3.4% to 4.6%.
•Waitrose had 5% of UK sales in the in the 12 weeks
ending 30 March 2014, compared with 4.8% in the
same period last year.
8 April 2014
http://www.bbc.com/news/business-26936146

2. The ugli or ugli fruit is a Jamaican form of tangelo, a citrus fruit created by hybridizing
a grapefruit (or pomelo), an orange and a tangerine.[1] (Wikipedia)

3. INGLORIOUS: adjective
1, without courage or glory;
dishonourable, shameful, or
disgraceful
2, unknown or obscure

4. DISFIGURED:
adjective
spoiled in appearance; scarred

5. FAILED:
adjective
1. Unsuccessful
2. Having broken down

6. GROTESQUE:
adjective
1. strangely or fantastically distorted; bizarre
2. Absurd, ludicrous

7. HIDEOUS:
adjective
1. extremely ugly
2. terrifying and horrific

8. MASHED:
a soft pulpy mass or consistency

10. Are you spending too much?
10 supermarket tricks that get you to buy more
1. Watch out for tricky store layouts
Trick: Stores are designed to make us buy - they're big and windy - allowing
you enough time to take in the best deals in-between aisles and at the
checkout.
Tip: Avoid purchasing goods placed on the corners of rows - stick to the
aisles where you can see all the other prices and offers available.

11. Are you spending too much?
10 supermarket tricks that get you to buy more
2. Value doesn't always mean value
Trick: Family Value packs claim to include more, usually for a cheaper price - they
lead customers to believe they are getting a great deal, however, you can often pick
up two of the smaller packs for the same price or cheaper.
Tip: Always check the price per litre or kg against the bigger packets - this can often
result in big savings which add up.

12. Are you spending too much?
10 supermarket tricks that get you to buy more
1. Watch out for tricky store layouts
Trick: Stores are designed to make us buy - they're big and windy - allowing
you enough time to take in the best deals in-between aisles and at the
checkout.
Tip: Avoid purchasing goods placed on the corners of rows - stick to the
aisles where you can see all the other prices and offers available.

13. Are you spending too much?
10 supermarket tricks that get you to buy more
3. Smart stacking
Trick: Shelves are stacked with the most expensive products at eye level, with the
best deals hidden away in corners you might not look in.
Tip: Take your time - you're better off staying in store for an extra five minutes, than
rushing out and missing the cheaper alternative.

14. Are you spending too much?
10 supermarket tricks that get you to buy more
4. Don't be fooled by offers
Trick: In-store adverts tend to trap consumers into thinking they need more than
they do - e.g. "3 for 2".
While these deals are great IF you want multiple of the product, nine times out of
10, you only need one.
Tip: Just evaluate whether you really need it. If it is a fresh product, can you freeze
it? Do you have the space to store it?

15. Are you spending too much?
10 supermarket tricks that get you to buy more
5. Never miss a deal
Trick: Found a great a deal or coupon? Product out of stock? Most of us would just
settle for the alternative.
Tip: A handful of the main supermarkets offer a rain check policy so if a product is
out of stock you can go up to the customer service desk and get a rain check.
This entitles you to get the product for the deal price when it is back in store, even
if the deal has ended.

16. Are you spending too much?
10 supermarket tricks that get you to buy more
6. Go loose for less
Trick: There are always great offers on packaged fresh fruit and veg. But while these
deals are indeed great, they can sometimes be misleading. How? A lot of the time
they're cheaper per Kg.
Tip: Ditch the cost of unnecessary packaging and buy loose.

17. Are you spending too much?
10 supermarket tricks that get you to buy more
7. Don't shop hungry
Trick: Most people love the smell of fresh bread or a free sample while you shop.
However, these are clever tricks used to heighten your senses and make you buy
more.
Tip: It is a great idea not to shop when you are hungry, these tactics are harder to
ignore if your tummy is rumbling.

18. Are you spending too much?
10 supermarket tricks that get you to buy more
8. Don't be fooled by food pairing
Trick: Ever gone to buy crisps and come home with a dip too? Or how about pasta
with some fresh garlic bread when you hadn't planned that too?
Supermarkets pair food that go together in hope you will add the extra product to
your trolley.
Tip: Write a list and stick to it. If you know exactly what products you need to buy
before you go in, you are less likely to add extras.

19. Are you spending too much?
10 supermarket tricks that get you to buy more
9. Last-minute bargains
Trick: The reduced section is often hidden at the back of the store.
Obviously, shops want you to buy products full price however, there are usually
some great bargains to be found if you time your visit right.
Tip: Wait until the last minute to grab a deal. If you go to the supermarket just
before it closes, they'll reduce any fruit, veg and meat that's nearly expired.

20. Are you spending too much?
10 supermarket tricks that get you to buy more
10. Adding extras at the checkout
Trick: This is the last touch point the supermarket has with you before you check
out.
They are often full with bright, fun treats which you might be tempted to add in at
the last minute. They can be particularly tempting to kids.
Tip: Will power. Keep a snack in your bag to nibble on while you wait for the queue
to reduce.
http://www.mirror.co.uk/lifestyle/family/you-spending-much-10-supermarket-3943251