The document provides business customs for doing business in three different countries - Canada, Italy, and Russia. For Canada, it recommends choosing classic, quality clothing and maintaining a reserved demeanor. In Italy, it emphasizes developing personal relationships through face-to-face meetings and making a good first impression. For Russia, it notes the importance of handshakes, ineffectiveness of phone calls for business, and appearing formal and conservative.

1. GLOBAL BUISNESS
PRESENTATION

3. BUISNESS CUSTOM #1
New or trendy clothing is a poor choice. Older,
classic clothing that is clean and neat is more
valued. Choosing quality, natural fibers for your
wardrobe will give you this look. Quality leather
shoes are important to completing this look.

4. BUISNESS CUSTOM # 2
Always maintain a reserved demeanor, and follow
good rules of etiquette. Traditions and gracious
manners are part of the culture, even in more rural
areas. If you travel to different cities or areas, pay
attention to local customs. By being observant, you
will respect the pace and nuances of each area.

5. BUISNESS CUSTOM #3
Be open and friendly in your conversation. If you are
naturally reserved in your behavior, you will appear
confident and credible. If your natural tendency is
large sweeping arm gestures, restrain yourself when
meeting and talking with Canadians - other than with
French Canadians.

6. Translation
“Hello eh< my name is john birch eh.
Welcome to my presentation and thanking
you for coming eh. I will be talking to you
today about the business customs of Canada
eh.

7. ITALY

8. Business Custom 1#
Italians prefer to do business with
people they know and trust.
.

9. Business custom #2
Italians much prefer face-to-face
contact, so it is important to spend time
in Italy developing the relationship.

10. Business Custom #3
Demeanor is important as Italians judge
people on appearances and the first
impression you make will be a lasting
one.

11. Translation
"Alo Non mwen se John Birch. Byenveni
nan prezantasyon m 'ak di ou mèsi pou
vini yo. Mwen pral pale ak ou jodi a sou
koutim yo biznis nan peyi Itali.

12. RUSSIA By john birch

13. BUISNESS CUSTOM #1
A handshake is always appropriate (but not obligatory)
when greeting or leaving, regardless of the
relationship. Remove your gloves before shaking
hands. Don't shake hands over a threshold (Russian
folk belief holds that this action will lead to an
argument).

14. BUISNESS CUSTOM # 2
Trying to do business in Russia over the
telephone is generally ineffective. The
Russian telecommunications system is
inadequate, but improving quickly. The telex
is widely used.

15. BUISNESS CUSTOM #3
A "serious" businessperson is expected to
look formal and conservative. Wearing very
light or bright colors might make you appear
lazy or unreliable to a Russian.

16. TRANSLATION
"Здравствуйте, меня зовут Джон березы.
Добро пожаловать в мой презентации и
спасибо, что пришли. Я буду говорить с
вами сегодня о бизнесе обычаев России.