The document analyzes FDA press releases, talk papers, and public health advisories about new black box warnings (BBWs) issued between 2003-2007. It finds that the reports consistently discuss the drug name, indications, and reason for the BBW, but inconsistently address issues like data quality, medical uncertainty, importance of follow-up, and potential benefits. There were minimal differences between report types. The conclusion suggests improving discussions of BBW data and providing reinforcing messages about follow-up and benefits could allow readers to more rationally process risk information and minimize unintended effects of BBWs on health behaviors.