This document outlines a business plan for a new yogurt cereal cafe called Yo-Ce. The cafe will be located near Taylor's College and its Lakeside campus. It will offer a variety of yogurt flavors and toppings. The plan discusses the pros and cons, market analysis, potential competitors, marketing strategies, products/services, pricing, management structure, financial projections, and profit distribution over three years. The founders have contributed capital and taken out loans totaling RM360,000. They project annual profits of RM140,150 by the third year.

2. YO-CE
you’ll see the changes in life

3. Reason of starting this business

4. Pros and Cons of selling Yo-Ce?
Pros Cons
-Affordable -’Luxury’ meal
-Simple -Spoil very quickly
-Trending
-Encourage more consumers
to take more breakfast.

5. location
Near SS15 Taylor’s
College
Taylor’s Uni Lakeside Campus

6. Market Analysis

7. Health issues in Malaysian population
(age 15-65) 2012
WHY?

8. CUSTOMERS

9. Potential competitors

10. Potential competitors

11. How we overcome it to be success?

12. Marketing strategies

13. Our cafe/ restaurant

14. Our product and service benefits
Main focus – yogurt
Contains many varieties of flavors
and toppings!
• Strawberry
• Blackcurrant
• Peach
• Original
• Chocolate
• Greek yogurts
• Kiwis
• Bananas
• Cranberries
• Raisins
• Granolas

16. Selling through social networks

17. Advertising? Promotion?
#YoCe4life?
Through events, sponsors and
charity!
And don’t
forget…...
#HASHTAGS

18. Pricing
Average price in Taylor’s
Lakeside? RM7
Average price in Yogurt
Cereal? Rm4.50!
A simple salad meal cost you rm7 but yogurt cereal
only cost rm4.50! WHAT ARE YOU
WAITING FOR!

19. Management
strategies

20. Why Partnerships?
Share cost together Affective Decision Making
Able to subsitute if someone Easy to set up the business
Is unable to work

21. Organisation Chart

22. Financial plan

23. Capital and Loans
RJ – RM40,000
Daniel Tiew – RM40,000
Daniel Chow – RM40,000
Harwinder Singh – RM40,000
Bank Loans – RM200,000
RM200,000+RM160,000 = RM360,000  Total Capital

24. Start up expenses
 Rental – RM11,000
 Machineries – RM40,000
 Renovation – RM55,000
 Cutleries and Utensils – RM5,000
 Furnitures – RM 25,000
 Advertising – RM8,000
 Labors’ Salary – RM30,000
 Ingredients – RM8,000
 Petrol Fees – RM20,000
 Electricity & Water Bills – RM 25,000
 Maintenance Fees – RM15,000
Total Expenses - RM242,000
Total Capital – Total Expenses = RM360,000-RM242,000 = Leftover income.

25. Forecast sales and profits
Product Price Year 1 Year 2 Year 3
Yogurt Cereal RM4.50 S=RM 4.50 L= RM6 S=RM 4.50 L= RM6
Yogurt Salad RM5.00 S=RM 5.00 L= RM6.50 S=RM 5.00 L= RM6.50
Product Sales Year 1 Year 2 Year 3
Yogurt Cereal 8000 S=3000 L=6000 S=4000 L=6500
Yogurt Salad 5500 S=2400 L=2600 S=3000 L=4500

26. Revenue
Product Year 1 Revenue Year 2 Revenue Year 3 Revenue
Yogurt Cereal RM36,000 S=RM13,500
L=RM36,000
S=RM18,000
L=RM39,000
Yogurt Salad RM27,000 S=RM12,000
L=RM16,900
S=RM15,000
L=RM29,250
Total Year
Revenue
RM63,000 RM78,400 RM101,250

27. Budget Cost
Product Year 1 Year 2 Year 3
Yogurt Cereal RM15,000 RM22,000 RM25,000
Yogurt Salad RM13,750 RM13,000 RM18,750
Total Cost Price RM28,750 RM35,000 RM43,750
Total Year Revenue – Cost Price = PROFIT!
RM242,650 – RM102,500 = RM140,150

28. PROFIT DISTRIBUTION
TOTAL PROFIT = EXPENSES 60% + Shareholders 40% /4 person
SHAREHOLDERS – RJ
- DANIEL TIEW
- HARWINDER
- DANIEL CHOW
(RM140,150) (RM84,090) (RM56,060)
RM14,015
Profit per person
earned

29. FINANCIAL PLAN
In the future….

30. References
 Hollis, T. (2012). Part of a complete breakfast: Cereal characters of the baby boom
era. Gainesville: University Press of Florida.
 Moynihan, D., & Titley, B. (2012). Complete economics for Cambridge IGCSE and
O-level(2nd ed.). Oxford: Oxford University Press.
 Frozen yogurt brand opens new shop with plans to expand its reach - Community |
The Star Online. (n.d.). Retrieved November 13, 2014, from
http://www.thestar.com.my/News/Community/2014/03/06/More-sweet-treats-
for-all-Frozen-yogurt-brand-opens-new-shop-with-plans-to-expand-its-reach/
 The Best Breakfast for You. (n.d.). Retrieved November 13, 2014, from
http://www.shape.com/healthy-eating/diet-tips/best-breakfast-you/slide/5
 Yogurt zing to the everyday Maggie Goreng - Nation | The Star Online. (n.d.).
Retrieved November 13, 2014, from
http://www.thestar.com.my/News/Nation/2014/04/13/Yogurt-zing-to-the-
everyday-Maggie-Goreng/