The Digital Tribe: Building an online community through social media was presented by me at Life Instyle Sydney 2015 to Australian wholesale and retailers. Featuring examples of Australia businesses using social media to build their tribes, as well as current Australian social media usage statistics. For more information contact kylie@ofkin.com, ofkin.com
BusinessLink is the magazine entrepreneurs and todays innovative business builders. Subscribe now for only $10 for 12 months so you will not miss a single issue.
More details at http://smebusinesslink.com/magazine
The Digital Tribe: Building an online community through social media was presented by me at Life Instyle Sydney 2015 to Australian wholesale and retailers. Featuring examples of Australia businesses using social media to build their tribes, as well as current Australian social media usage statistics. For more information contact kylie@ofkin.com, ofkin.com
BusinessLink is the magazine entrepreneurs and todays innovative business builders. Subscribe now for only $10 for 12 months so you will not miss a single issue.
More details at http://smebusinesslink.com/magazine
In today’s blog post I am going to share with you some of the awesome highlights of The Super Affiliate Network Maui Immersion that was held in Maui, Hawaii May 21st to 23rd 2017.
WBC16 Presentation: Increase Your Audience & EngagementMary Cressler
Presentation from the 2016 Wine Bloggers Conference by Mary Cressler and Sean Martin. How to Increase Your Audience and Engagement: From social media groups to television producers, freelancing to working with other media sites, find ways to promote your blog and increase your community engagement.
The Social Media Business Club - The social media layer cakePete Wilkinson
This is one of the presentations from The Social Media Business Club November 2013 meeting in London.
To view future events and meeting
http://peterwilkinson.eventbrite.co.uk/
Prezentacja przygotowana i wygłoszona przez specjalistów wysokapozycja.pl na "Akademii dla Przedsiebiorczych" organizowaną przez portal www.dlafirmy.info.pl na Akademii Ekonomicznej
In today’s blog post I am going to share with you some of the awesome highlights of The Super Affiliate Network Maui Immersion that was held in Maui, Hawaii May 21st to 23rd 2017.
WBC16 Presentation: Increase Your Audience & EngagementMary Cressler
Presentation from the 2016 Wine Bloggers Conference by Mary Cressler and Sean Martin. How to Increase Your Audience and Engagement: From social media groups to television producers, freelancing to working with other media sites, find ways to promote your blog and increase your community engagement.
The Social Media Business Club - The social media layer cakePete Wilkinson
This is one of the presentations from The Social Media Business Club November 2013 meeting in London.
To view future events and meeting
http://peterwilkinson.eventbrite.co.uk/
Prezentacja przygotowana i wygłoszona przez specjalistów wysokapozycja.pl na "Akademii dla Przedsiebiorczych" organizowaną przez portal www.dlafirmy.info.pl na Akademii Ekonomicznej
Documento formativo sulle diverse forme di governo, per capire e commentare le proposte che la politica fà sulle riforme nel nostro paese
Azione Universitaria Roma - Sommacampagna
Documento di Formazione sulle varie forme di Governo, realizzato da Azione Universitaria Roma.
www.azioneuniversitariaroma.org
Via Sommacampagna 29 - Metro B Castro Pretorio
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
Social Media for Advisors: Understand your Audience Understand your PlatformSmarsh
While social media can be a great business tool, it requires an understanding of your audience and their social media preferences. Pairing the right content with the right social network is the key to getting the return on investment that you are looking for.
Learn more in this webinar in our Social Media For Advisors series with Sheri Fitts, President of ShoeFitts Marketing.
Visit our website to discover more information on social media compliance for financial advisors: http://www.smarsh.com/social-media-compliance.
30 years in 30 minutes: Tips for starting your advertising career.David Murphy
Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
BU504 - Integrated Marketing Communications
Instructor: Michelle K. Bonny
Southern States University
Week 3 – Discussion Question
Bruna Martins
As a consumer, do you believe yourself to be highly influenced by brand communication that effectively manages messages that are aimed at presenting product(s) as part of a desirable lifestyle? Also, from this perspective, do you agree with the statement in the article that, "You can buy what’s in the photo, but what you’re really hoping to purchase is access to that lifestyle"? Explain your point of view as a consumer, with reference to your own use of, or experience with, social media platforms, such as Instagram, in which brand messages offer connections to an "ideal" or "dream" life.
As a consumer, I believe I’m highly influenced by brand communication, specially on Instagram, because I’m always there, checking the news about my friends, famous people or products.
Instagram is a simple way to capture and share the world’s moments. You can follow your friends and family to see what they’re up to, and discover accounts from all over the world that are sharing things you love. There is over 500 million people on Instagram and they can express themselves by sharing all the moments of the day but is also a great tool for brand communication.
I totally agree with the statement in the article that says: "You can buy what’s in the photo, but what you’re really hoping to purchase is access to that lifestyle"?. I agree because Instagram make us feel like all the people in the world are enjoying their lives, make us feel like they are perfect and have a perfect life and that’s not true, so I think people buy what’s in the photo to feel a little bit like the person who is wearing or using the product, what is great to the brands, but not that good for the real people and real life.
BU504 - BU504 Integrated Marketing Communications
Instructor: Michelle K. Bonny
Southern States University
Week 1 – Discussion Question
Bruna Martins
My name is Bruna Spera Martins, I am 27 years old, I have a bachelor degree in Odontology and I already had some experiences studying abroad and working in the field.
In 2013 I did an ESL program in San Diego-US, and I had great experiences over there. I really got to know the American culture and made American friends. That time I was 22 years old and I could notice how I got so much better as a person and how to deal with different type of things on my own.
I started to study Odontology in 2010 in the Paulista University (UNIP) and while I was studying I did an internships in the field. My internship was as a dental hygienist in my family’s Dental Clinic. My job there was to see patients and help them with dental cleaning and whitening.
After I had my internship experience, in 2013 I decided to study English to improve my skills and be able to do dental specific courses and programs.
And it was in 2013 that I went to California, .
Putting Community First @ Polyvore - TheNextWeb USA - Oct 7, 2013Jess Lee
To grow, you must delight your users! In addition to building a kickass product that your users love, one area of delight that's often ignored by companies is community management. At Polyvore, we have a dedicated team of community managers whose mission is to delight users. Here's some information about their philosophy and some examples of the work they've done.
This is from a talk I did at TheNextWeb USA conference in NYC on October 7, 2013.
Let's be honest, it's a Millennial's world! Learn how to capture more millennial market share and build lasting relationships to keep them loyal to your business and products.
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...Jason Mitchell
Millennials are…? Can you answer this question? If not, you will need to if you want to build loyal customers in a millennial's world. Millennials currently account for one fourth of the entire population and $200 billion in annual spending power. They are self-reliant and socially engaged, are tech driven and utilize multiple communication channels and devices, are savvy and price sensitive when shopping, and seek authenticity in what they purchase. Although they can be challenging to engage and retain as customers, they can be very loyal to a brand once engaged. So how do we engage millennials and build them into loyal customers? This panel will discuss techniques you can use to build millennials into returning guests, over and over again.
Similar to More Than Mary Sponsorship Overview (20)
2. MoreThanMary is a digital, interactive magazine written by real people about their experiences with products and services. Our objective is to enrich our readers lives with posts that inspire them to try new things.
3. MTM is a digital magazine. We focus on a theme every day so that readers know what to expect when they visit. Monday – Fitness Tuesday – Fashion & Beauty Wednesday – Everyday Life (Career and Tech) Thursday – Food & Nutrition Friday – Travel & Popular Cities
4. We report on our lives. Each post is written from our personal experience detailing an honest account and our opinion. By giving readers a window into our lives we build the two most important criteria to drive sales: Trust Engagement MTM has been quoted in Forbes to outsell more than Lucky, AOL, and Allure.
5. What We Can Offer You Direct contact with your customer. A dynamic and entertaining context for your product. Distribution across social media. Measurable results.
6. MTM readers are your customers. Women, college-educated, 18-34. Over 60% earn more than $60k per year. Moderate disposable income. Savvy shoppers. Follow celebrity trends. Attempt to lead a healthy lifestyle. Splurge on beauty products, technology, and travel. Stats via Quantcast
7. The Editor: Mary Rambin Founder, Publisher, & Persona of MTM Host and Producer of Life Experiment, a web series Brand Ambassador for Kodak The first to Livestream NYFW continuously
8. Other Personalities Our Trainer, Kelley The Stylist, Kallah The Entrepreneur, Mike The Male Model, Brandon Nutritionista, Leah Resident Wino, Ron
9. Readers Click Our Recs. “Just want to let you know that I really appreciate all your efforts, especially the fitness part. It has inspired me to get back into my running shoes – which are Nike Free 5.0 from your suggestion. I signed up for my first half marathon and its because of this picture. I even wrote how much inspired me here.” – Queyen, 30 “With your write-up, SmallNotes has DOUBLED it's traffic.” – Founder, SmallNotes “I was especially excited to try Blueprint after listening to you and the rave about it. All told, I felt terrific and actually went back and looked up your video about making green juice in a blender. You've inspired me to up the green ante and decrease the fruits.” –Brigid, 25 “I love your blog and read it every day. Multiple times a day, if I'm being honest…What cleanser, toner, moisturizer do you like best? Also, I've noticed that your skin always looks GORGEOUS in photos. Obviously this starts with skin care, but what kind of foundation do you use?” --- Laura, 22 “I am going to admit right now what I have bought [from Mary’s blog]… Charlotte Russecamis, I have bought about 50 of these things…Bernardo flip flops…Paul Mitchell dryer..J Brand Jeans… Theory Dress. l feel bad about totally stealing Mary’s dress here but this was one of my best buys all year - I wear it ALL. THE. TIME…” – Georgina, 32
10. Brands Applaud MTM. “I received the google analytics for Darphin’s 50LittleLuxuries site and your coverage drove a ton of traffic.” – Meg Young, Alison Brod PR “Our biodegradable travel booties made it to InStyle's July issue (page 93). Thanks for all of your help.” – Biodegradable Booties "Mary offers a unique voice in the sometimes muddled sea of bloggers …Her fashion sense combined with her wry sense of humor, draws readers in and I knew from day one that she'd gain a tremendous following. She and her site have been a fantastic resource in helping me to reach my target consumer and I'd be delighted to work with her again." - Hilary Lyne for Delman “Thank you for featuring the collection. Your readers are very loyal to your suggestions- the click through rate and sales figures from your blog were very strong.” – Zahava, Sarah Chloe “I'm approaching you because we were so pleased with your pilot shoot and reckon you have more of a story to tell. Having looked again at your work in the digital space it’s clear that you’re part of a tight group of tastemakers, all of you fluent in the benefits of living a wired lifestyle.” – Otto Bell, Ogilvy Entertainment for Cisco
11. Sponsorship Opportunities. The goal is to embed your brand within the content so readers will see how to incorporate it in their lives. All packages are minimums and include a banner ad for the duration and feature on Discount Code page. Basic Feature:1 post/month Integration:1 feature + 1 giveaway + 4 lifecasting posts/month Dynamic:Integration + Video/month CUSTOM PACKAGES AVAILABLE UPON REQUEST
12. Case Study: Blog Integration Task: Integrate BluePrintCleanse into content. Offer readers discount code on a banner ad. Content: Posting my experience with the product during the cleanse and offering genuine comments consistently. Duration of banner: 2.5 weeks Sales: Over 100 cleanses Compare: Yielded more sales than sponsoring a show a fashion week and printing cards for free product – both of which has a higher cost.
13. Case Study: Event Coverage Task: 5 web celeb interviews and Afterparty clip from The Streamy Awards. Overnight edit for next day distribution to celeb sites. Content: A window into the personality of the stars and promotion of the event Total views: 21,000 Compare: Kodak sent bloggers to The Oscars red carpet to record celebs. Videos were only uploaded on Kodak Facebook days later and garnered 4,000 total views.