Social ignition
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Sony Television was launching a new show that explored the debate between love marriages and arranged marriages from a neutral perspective. They targeted women ages 18+ to create a nationwide debate on whether you sometimes need to arrange love or love arrangements. They ignited this debate by hosting a blogging contest asking if love marriages or arranged marriages work best, which generated 400 unique blog posts and reached over 7 million people, adding 9,000 new organic fans to the show's Facebook page.
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Yl17 cyber 04
The document describes a campaign to raise awareness and gain support for equal marriage rights for the LGBT community in Czechia. The campaign involves:
1) Creating a Facebook page called "Not Just Married" where couples both straight and LGBT can anonymously share relationship experiences and provide advice and support to help others.
2) Using Facebook ads to promote the page to audiences interested in family and relationship topics.
3) Producing YouTube videos like interviews and discussions that present LGBT individuals living normal lives and argue that allowing equal marriage rights will not harm society.
4) Using Instagram to share positive relationship experiences and lifestyle tips to further encourage discussion and support for LGBT rights.
Yl17 cyber 07
This campaign uses 3 social media channels - Facebook, YouTube, and Tinder - to promote equal rights for gay couples to marry and adopt children. The campaign aims to convince undecided people by showing that gay couples can be good parents and that allowing gay adoption benefits orphaned children and society. Facebook will feature interactive posts and 360 degree photos showing loving gay parents. YouTube will use 6 second bumpers and 15 second unskippable ads with the message that gay couples want the chance to raise orphaned children. Tinder ads will point out that while users can freely swipe, gay couples do not have the equal right to marry and adopt. The goal is to change perceptions and show that supporting gay marriage has widespread benefits.
Yl17 cyber 16
This document outlines a social media campaign to promote same-sex marriage equality. It will use three platforms - Instagram, Tinder, and Facebook - in a coordinated way. On Instagram, it will use two accounts, one showing nontraditional couples with the hashtag "#PairAsAny" and another providing information to dispel myths about civil partnerships and LGBT rights. Tinder will feature profiles suggesting nontraditional relationships can work through food pairing analogies. Facebook will encourage sharing to raise awareness of legal differences between civil partnerships and marriage for same-sex couples.
Yl17 cyber 21
The document proposes an integrated social media campaign to support gay marriage in the Czech Republic. The campaign features videos and photos of a gay wedding presented in a traditional village setting in South Moravia. Each video depicts wedding traditions but ultimately reveals the grooms to be a gay couple. The campaign aims to show that gay marriage shares the same values as heterosexual marriage. It will be distributed through Facebook, YouTube, and Instagram over two weeks to reach the target audience of people over 30 who may be open to supporting gay marriage rights.
Yl17 cyber 17
This document outlines a campaign to raise awareness of unequal rights for the LGBT community in the Czech Republic. It will show people on popular social media platforms like Stream.cz, YouTube, and Facebook that things they take for granted, like watching their favorite show or having their partner's name on their ID, are difficult for the LGBT community to achieve due to inadequate rights. Short videos and messages will surprise users by blocking content access unless they learn more about the differences between civil partnerships and marriages for LGBT couples. The goal is to help people identify with the LGBT community's situation regarding same-sex marriage rights.
Yl17 cyber 08
The document proposes a campaign to start a new political party called Czech Pride in order to advocate for same-sex marriage rights. It will use social media platforms Facebook, Instagram, and YouTube. On Facebook and Instagram, it will share personal stories from LGBT couples, ask celebrities to post selfies with the hashtag #MarryYourselves, and link to an online petition. YouTube will livestream the petition signature count. The goal is to collect 1,000 signatures to officially register the party and advance the conversation around LGBT rights and same-sex marriage.
Yl17 cyber 23
This campaign by Prague Pride aims to change perspectives on same-sex marriage through an integrated social media campaign. It will create a series of videos where a heterosexual couple reads love letters aloud that were actually written by a gay couple. The videos will be shared on YouTube, Facebook, and Instagram to reach a target audience and show that all relationships share the same goals regardless of sexual orientation. At the end of each video, viewers will be prompted to show support for the couple "marrying," without realizing it is a gay couple. The overall goal is to convince people to be more open-minded about same-sex relationships and marriage equality.
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2. Exploring the "secret agenda" of relationships - that people are drawn to partners who can help fulfill unmet childhood needs, even if it means experiencing conflict in the process.
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Yl17 cyber 04
The document describes a campaign to raise awareness and gain support for equal marriage rights for the LGBT community in Czechia. The campaign involves:
1) Creating a Facebook page called "Not Just Married" where couples both straight and LGBT can anonymously share relationship experiences and provide advice and support to help others.
2) Using Facebook ads to promote the page to audiences interested in family and relationship topics.
3) Producing YouTube videos like interviews and discussions that present LGBT individuals living normal lives and argue that allowing equal marriage rights will not harm society.
4) Using Instagram to share positive relationship experiences and lifestyle tips to further encourage discussion and support for LGBT rights.
Yl17 cyber 07
This campaign uses 3 social media channels - Facebook, YouTube, and Tinder - to promote equal rights for gay couples to marry and adopt children. The campaign aims to convince undecided people by showing that gay couples can be good parents and that allowing gay adoption benefits orphaned children and society. Facebook will feature interactive posts and 360 degree photos showing loving gay parents. YouTube will use 6 second bumpers and 15 second unskippable ads with the message that gay couples want the chance to raise orphaned children. Tinder ads will point out that while users can freely swipe, gay couples do not have the equal right to marry and adopt. The goal is to change perceptions and show that supporting gay marriage has widespread benefits.
Yl17 cyber 16
This document outlines a social media campaign to promote same-sex marriage equality. It will use three platforms - Instagram, Tinder, and Facebook - in a coordinated way. On Instagram, it will use two accounts, one showing nontraditional couples with the hashtag "#PairAsAny" and another providing information to dispel myths about civil partnerships and LGBT rights. Tinder will feature profiles suggesting nontraditional relationships can work through food pairing analogies. Facebook will encourage sharing to raise awareness of legal differences between civil partnerships and marriage for same-sex couples.
Yl17 cyber 21
The document proposes an integrated social media campaign to support gay marriage in the Czech Republic. The campaign features videos and photos of a gay wedding presented in a traditional village setting in South Moravia. Each video depicts wedding traditions but ultimately reveals the grooms to be a gay couple. The campaign aims to show that gay marriage shares the same values as heterosexual marriage. It will be distributed through Facebook, YouTube, and Instagram over two weeks to reach the target audience of people over 30 who may be open to supporting gay marriage rights.
Yl17 cyber 17
This document outlines a campaign to raise awareness of unequal rights for the LGBT community in the Czech Republic. It will show people on popular social media platforms like Stream.cz, YouTube, and Facebook that things they take for granted, like watching their favorite show or having their partner's name on their ID, are difficult for the LGBT community to achieve due to inadequate rights. Short videos and messages will surprise users by blocking content access unless they learn more about the differences between civil partnerships and marriages for LGBT couples. The goal is to help people identify with the LGBT community's situation regarding same-sex marriage rights.
Yl17 cyber 08
The document proposes a campaign to start a new political party called Czech Pride in order to advocate for same-sex marriage rights. It will use social media platforms Facebook, Instagram, and YouTube. On Facebook and Instagram, it will share personal stories from LGBT couples, ask celebrities to post selfies with the hashtag #MarryYourselves, and link to an online petition. YouTube will livestream the petition signature count. The goal is to collect 1,000 signatures to officially register the party and advance the conversation around LGBT rights and same-sex marriage.
Yl17 cyber 23
This campaign by Prague Pride aims to change perspectives on same-sex marriage through an integrated social media campaign. It will create a series of videos where a heterosexual couple reads love letters aloud that were actually written by a gay couple. The videos will be shared on YouTube, Facebook, and Instagram to reach a target audience and show that all relationships share the same goals regardless of sexual orientation. At the end of each video, viewers will be prompted to show support for the couple "marrying," without realizing it is a gay couple. The overall goal is to convince people to be more open-minded about same-sex relationships and marriage equality.
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This document provides an overview of a 1-hour class on improving relationships in 1 hour. The class covers:
1. Commitment being the most important ingredient for relationship success and the number one reason for divorce being lack of commitment.
2. Exploring the "secret agenda" of relationships - that people are drawn to partners who can help fulfill unmet childhood needs, even if it means experiencing conflict in the process.
3. An 8-step journey of marriage that includes understanding one's "imago" (unconscious image of an ideal partner), relationship stages, and viewing conflict as an opportunity for growth.
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Yl17 cyber 10
The campaign aims to increase support for same-sex marriage in the Czech Republic through an integrated social media campaign. It will use YouTube to spread awareness of personal stories supporting gay marriage. Instagram will be used to spread knowledge by sharing opinions on why marriage is important for all under a campaign hashtag. Facebook will be the main platform to reach the target audience of 30+ and share activations from YouTube and Instagram over three months. The goal is to show that marriage is a celebration of love for everyone.
Yl17 cyber 11
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Yl17 cyber 27
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2) CSH using social media like Facebook to get feedback, finding most viewers are youth aged 18-34 and reactions are positive about the educational impact.
3) Quotes from Facebook showing viewers feel the show educates them about issues like multiple concurrent partnerships, HIV testing, and empowered some to get tested or end risky relationships.
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Yl17 cyber 22
The document proposes an integrated social media campaign to promote LGBT rights and reduce prejudice against the LGBT community. It will use Facebook, Instagram and Airbnb to show that homosexual couples live normal lives like heterosexual couples to help change public opinion. On Facebook, it will share a video and posts promoting the message that "Same love...doesn't have to be straight". Instagram will feature a unique hashtag and filter for supporters as well as stories from homosexual couples. Airbnb Experiences will give people direct personal interactions with homosexual couples. The goal is to increase understanding and support for equal rights like marriage through exposing people to real life examples that counter stereotypes.
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The document discusses how a group presented their answers to question 3 about learning from audience feedback for their media project on homosexuality. They analyzed what worked well for their audience such as music choice and interviews, and areas for improvement like adding more statistics and diversity of interview subjects. The presentation also covered defining their target audience as ages 15-30, researching this audience, and selecting the appropriate TV channel and time slot to broadcast their documentary.
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The document summarizes the results of a survey conducted to inform the production of a documentary about gay rights. Most respondents were younger adults and there was a relatively equal gender split. Most people enjoyed watching documentaries and felt the topic was a good choice. However, one respondent was strongly against gay rights, showing the controversial nature of the topic. The majority supported equality for gay people. The results will help the filmmakers adapt their approach based on the most popular documentaries and interview styles.
Chapter 6 - Preparing for Marriage v2
This lesson will:
• Increase the awareness about the importance of marriage and how best to prepare for it.
• Highlight the advantages of platonic, non-sexual love among brothers and sisters.
• Point out that controlling sexual desires is good.
• Clarify why love and marriage must go together.
• Explain why cohabitation (sex without marriage) brings less satisfaction and greater risk.
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Through the next couple of uploads, we will bring to you all the presentations that we had made starting from August till early 2015 on the concept.
First up, the first presentation made to ABP regarding consumer psyche and way ahead.
Positive criticisms will be appreciated.
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Yl17 cyber 10
The campaign aims to increase support for same-sex marriage in the Czech Republic through an integrated social media campaign. It will use YouTube to spread awareness of personal stories supporting gay marriage. Instagram will be used to spread knowledge by sharing opinions on why marriage is important for all under a campaign hashtag. Facebook will be the main platform to reach the target audience of 30+ and share activations from YouTube and Instagram over three months. The goal is to show that marriage is a celebration of love for everyone.
Yl17 cyber 11
The campaign aims to promote equal marriage rights for LGBT people by highlighting the differences between marriage and civil partnerships. It will use an integrated social media strategy across Facebook, Instagram and YouTube. Facebook will provide informative content and a button linking to a microsite for more information. Instagram will use visual content and hashtags to spread the message. YouTube videos will show personal stories to highlight the emotions and feelings that marriage provides. The goal is to educate people on the rights that marriage allows and make them want those same feelings and rights for LGBT partners.
Audience profile (3)
The document discusses reasons why people watch soap operas based on a study. It finds that people watch for uses and gratifications, parasocial interaction, and identification. It also discusses four areas that influence which soap someone chooses: social interaction, entertainment, integration into daily routine, and identification with characters. The document then shares results from a survey about soap opera viewers which asked about watching habits, favorite soaps and storylines, preferences for trailers, and desired elements in a new soap opera.
strategic-plan
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This document outlines a proposed documentary titled "Here & Queer" that will discuss how homosexuals are perceived in society and the effects on young homosexuals. It will include interviews with people of different ages and backgrounds to show different views on this debated topic. The filmmakers have researched similar documentaries for inspiration and plan to interview students, teachers and people on the street to represent various perspectives.
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This document proposes a social media campaign to support equal marriage rights for LGBT couples in the Czech Republic. The campaign would involve children from foster homes going on holiday trips with famous LGBT influencers. Videos of the children saying they don't mind going on holidays with same-sex couples would be shared on YouTube. Then, the children would create Instagram stories about their holidays with the influencers to share on their channels. Finally, a Facebook camera effect would encourage more people to show support for equal marriage rights using the hashtag #Idontmind. The goal is to demonstrate that LGBT couples can provide loving care and shift public opinion toward supporting same-sex marriage.
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The document summarizes the development and impact of the TV drama series "Love Games" as part of CSH's Safe Love campaign in Zambia. It describes:
1) Love Games as a 26-part TV drama produced in Zambia depicting relationships and navigating love in the time of HIV.
2) CSH using social media like Facebook to get feedback, finding most viewers are youth aged 18-34 and reactions are positive about the educational impact.
3) Quotes from Facebook showing viewers feel the show educates them about issues like multiple concurrent partnerships, HIV testing, and empowered some to get tested or end risky relationships.
Audience Profile
The document discusses reasons why people watch soap operas based on a study. The study found there are three main reasons - uses and gratifications theory, parasocial interaction, and identification. It also identified four areas that influence which soap someone watches: social interaction, entertainment, regular part of routine, and personal identification/involvement with characters. The document then shares the results of a survey that asked questions about soap opera watching preferences to gain audience insights.
Unveiled hearts of hope-2239
This document summarizes a volunteer project created by college students to help Hearts of Hope, a nonprofit that supports victims of sexual violence. [1] The students filmed a video series called "UNVEILED" to bring awareness to sexual abuse prevention and empowerment. [2] On the day of filming, the 30 volunteers discussed the charity's importance and chose to help through the video series in hopes of spreading the message widely. [3] The team plans to continue their relationship with Hearts of Hope by expanding the video series and helping to educate others about sexual abuse.
Yl17 cyber 22
The document proposes an integrated social media campaign to promote LGBT rights and reduce prejudice against the LGBT community. It will use Facebook, Instagram and Airbnb to show that homosexual couples live normal lives like heterosexual couples to help change public opinion. On Facebook, it will share a video and posts promoting the message that "Same love...doesn't have to be straight". Instagram will feature a unique hashtag and filter for supporters as well as stories from homosexual couples. Airbnb Experiences will give people direct personal interactions with homosexual couples. The goal is to increase understanding and support for equal rights like marriage through exposing people to real life examples that counter stereotypes.
Institution conventions
This document discusses conventions of independent documentary films that were followed and broken in a documentary about happiness. It was able to follow conventions such as starting and ending with questions to engage audience thinking, being screened at film festivals for critical review, having an educational purpose in challenging audiences, and using on-location shooting. However, it broke the convention of lower production values by featuring expensive locations in America. It also broke the convention of a niche, older audience by appealing to a wider young audience. The documentary was left open-ended to allow audience exploration of its themes.
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The document discusses how a group presented their answers to question 3 about learning from audience feedback for their media project on homosexuality. They analyzed what worked well for their audience such as music choice and interviews, and areas for improvement like adding more statistics and diversity of interview subjects. The presentation also covered defining their target audience as ages 15-30, researching this audience, and selecting the appropriate TV channel and time slot to broadcast their documentary.
Evaluation 5
The group conducted research and found that their target audience for a romantic comedy opening sequence was teenage girls aged 12 and older. They distributed a questionnaire to 20 peers to collect more information about preferences. Most respondents who enjoyed romantic comedies were female between the ages of 16-50. The group aimed to create a film with a 12A rating to appeal to this broad audience. They included several typical elements of romantic films in their opening sequence, such as a romantic relationship, dilemma, and happy ending, based on feedback from their target viewers.
Ocean Games
This document provides information about a client project for Ocean Games, an event that raises money for brain and stroke rehabilitation at Johns Hopkins. The client, Corey Davis, started Ocean Games after his own rehabilitation at Johns Hopkins following a motorcycle accident. The client wanted help promoting the event and recruiting volunteers. The agency team created postcards, a video commercial, and sunglasses to advertise. The commercial focused on Corey's story to elicit sympathy. The client was pleased with the postcards and sunglasses but wanted the commercial to show Corey being more active. The total budget was $300 and the team stayed under budget.
Questionnaire Feedback Analysis
The document summarizes the results of a survey conducted to inform the production of a documentary about gay rights. Most respondents were younger adults and there was a relatively equal gender split. Most people enjoyed watching documentaries and felt the topic was a good choice. However, one respondent was strongly against gay rights, showing the controversial nature of the topic. The majority supported equality for gay people. The results will help the filmmakers adapt their approach based on the most popular documentaries and interview styles.
Chapter 6 - Preparing for Marriage v2
This lesson will:
• Increase the awareness about the importance of marriage and how best to prepare for it.
• Highlight the advantages of platonic, non-sexual love among brothers and sisters.
• Point out that controlling sexual desires is good.
• Clarify why love and marriage must go together.
• Explain why cohabitation (sex without marriage) brings less satisfaction and greater risk.
FPS-on-ABP-Matrimony
Back in 2014, Fame Per Second was asked to pitch for a matrimony platform, as developed by ABP.
Through the next couple of uploads, we will bring to you all the presentations that we had made starting from August till early 2015 on the concept.
First up, the first presentation made to ABP regarding consumer psyche and way ahead.
Positive criticisms will be appreciated.
LGBTQ Marketing Opportunities
Anderson Direct and Digital explores marketing opportunities for the LGBTQ community, and how to do them right. The LGBTQ community has a projected $884 Billion in total buying power for 2017.
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8Minute Dating is launching an advertising campaign to promote its online and speed dating services. The campaign will use various media channels to build brand awareness and recall, including print ads in newspapers and magazines, television and radio commercials, online ads, and social media promotions. The goal is to reach both younger and older target audiences with fun, memorable ads following a consistent theme. Newspapers will target older readers, while magazines, radio, online, and guerrilla tactics focus on younger demographics. The broad strategy aims to make 8Minute Dating the top of mind dating brand.
Proposal
The document proposes a campaign film about domestic violence among young people. It will tell the story of a controlling boyfriend who monitors his girlfriend's clothing, texts, and interactions. The film aims to spread awareness of domestic violence and inform viewers, especially young adults aged 16-19, about warning signs of abusive relationships. Research was conducted including surveys to understand audiences. The campaign will be a 2-minute video posted on social media to broadly share information about domestic violence and encourage victims to seek help. It will depict a realistic teenage relationship and college setting while avoiding encouraging harmful behaviors.
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Social ignition
- 1. SOCIAL Communication Objective: Sony Television was launching a new show “Love Marriage Ya Arranged Marriage” – a story of 2 best friends who have different views on marriage, one believes that love marriage, where as other believes that arranged marriage. The story explores the debate on love marriage & arranged marriage with a neutral perspective. We had to create a nationwide debate where sometimes you need to arrange the love & at times you need to love the arrangement. Target Audience: The campaign was targeted at women 18+ who had an opinion on everything she does. Every woman loves to debate & would have had one on the biggest decision of her life called marriage. Campaign Details: We wanted to ignite a debate on the most controversial topic - love marriage ya arranged marriage, we gave our audience an opportunity to express themselves. We planted a seed that- the process of mate selection does not guarantee happiness or longevity of a marriage relationship - which form of marriage works the best Love Marriage Ya Arranged Marriage? And nothing better than BLOG to ignite the debate !! We hosted a contest for bloggers “Love Marriage ya Arranged Marriage” generating huge amount of content that reached out to the audiences that mattered. http://www.indiblogger.in/topic.php?topic=59 Results: 4. 7 Million audience reach 400 pieces of unique content 9000 fans added organically to the facebook page