Yl15 cyber 05
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The integrated social media campaign promotes the services of Isifa & Shutterstock to young creative professionals. It positions Isifa as a "personal creative" that users can consult with online for creative solutions and content from Shutterstock's huge library. The campaign features four archetypes representing different personal creatives. It aims to create engaging content for social media that is personalized yet representative of the creative lifestyle and daily work of the target audience. The goal is for Isifa and Shutterstock to become essential resources and inspirations for creatives that no agency or client could function without.
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Yl15 cyber 22
The document proposes an integrated social media campaign on Facebook, YouTube, and Ask.fm to promote Shutterstock's knowledge of the Czech market through its partnership with Isifa. The campaign will showcase local Czech habits and events through quizzes and videos on social media, demonstrating Shutterstock's understanding of the Czech user. The goal is to build brand awareness of Shutterstock's expertise of the Czech environment due to its collaboration with Isifa.
Yl15 cyber 10
The document describes an integrated social media campaign to promote the partnership between Shutterstock and isifa in the Czech market. The campaign aims to highlight the local orientation and increased local content through three key actions: 1) An Instagram competition to encourage local photographers to submit content tagged with relevant hashtags; 2) A Facebook campaign using familiar local terminology to raise awareness of the partnership and local approach; 3) A LinkedIn campaign targeting freelancers and agencies by humorously pointing out common client requests. The goal is to directly engage the local target audience and address the lack of local content from global image banks.
Yl15 cyber 19
Isifa is launching a campaign to promote their Shutterstock support services for creatives in the Czech Republic and Slovakia. As part of the campaign, they are introducing an virtual "Isifa buddy" who will provide local language help and support to creatives on using Shutterstock's tools and solving technical issues. The campaign will involve a contest on social media where people can choose to send their creative friends or colleagues either a short-term gift like an energy drink, or an "Isifa buddy" who provides long-term support. The goal is to raise awareness of the benefits Isifa's services provide.
Yl15 cyber 17
The campaign establishes isifa and Shutterstock as the top partners in the Czech Republic for stock photos, videos, and music. It will launch social media channels on Facebook, Twitter, and Periscope called "Photos Speak Czech" to showcase Czech contributors creating and discussing their stock content live. Contributors will share backstories and tips for using Shutterstock effectively. Periscope broadcasts will stream live and be archived on Facebook, and viewers can purchase featured content. The goal is to inspire more creative use of stock photos and show local support is available through the new Czech partnership between isifa and Shutterstock.
Yl15 cyber 18
A local partnership between Shutterstock and Isifa will provide full support in Czech to Czech creative professionals using Shutterstock's content. An integrated social media campaign will communicate this benefit and direct users to a microsite where they can subscribe to Isifa's email newsletter in exchange for a reward. The campaign will use paid formats on YouTube, Spotify and LinkedIn to explain the key benefit through translated music videos and recordings that lead users to the microsite.
Yl15 cyber 09
The document proposes an integrated social media campaign to launch a new brand called "Shuttersifa" that would aggregate the customer service expertise of ISIFA and the product offerings of Shutterstock. The campaign would use Facebook, LinkedIn, and a blog called "Shuttersifa" to reach current and potential customers. Facebook and the blog would share tips and stories to build knowledge around legally and effectively finding media content to suit customers' needs. LinkedIn would target professionals to share business information and find new opportunities. The goal is to establish Shuttersifa as the partner that makes work easier through personalized support across different online channels.
Yl15 cyber 02
The document proposes a social media campaign to raise awareness of Isifa's customer service for Shutterstock users. The campaign would use Facebook, Twitter, and LinkedIn over 4-5 months. On Facebook, they would create interactive videos promoting Isifa's assistance. Twitter would feature tips from an ambassador and live video support. LinkedIn would publish professional blog posts and build a network of industry contacts. The goal is to establish Isifa as a friendly, helpful resource for Shutterstock users through engaging content across multiple platforms.
Yl15 cyber 08
The document proposes an integrated social media campaign to raise awareness of a new partnership between isifa and Shutterstock. The campaign will use Facebook video ads, YouTube ads, and LinkedIn messages. For Facebook, video ads will be targeted at relevant job titles and interests. YouTube ads will feature an animated video explaining the partnership benefits. LinkedIn messages will contact decision makers at media agencies. The goal is to spread information widely through social media and then directly contact influencers.
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Yl15 cyber 22
The document proposes an integrated social media campaign on Facebook, YouTube, and Ask.fm to promote Shutterstock's knowledge of the Czech market through its partnership with Isifa. The campaign will showcase local Czech habits and events through quizzes and videos on social media, demonstrating Shutterstock's understanding of the Czech user. The goal is to build brand awareness of Shutterstock's expertise of the Czech environment due to its collaboration with Isifa.
Yl15 cyber 10
The document describes an integrated social media campaign to promote the partnership between Shutterstock and isifa in the Czech market. The campaign aims to highlight the local orientation and increased local content through three key actions: 1) An Instagram competition to encourage local photographers to submit content tagged with relevant hashtags; 2) A Facebook campaign using familiar local terminology to raise awareness of the partnership and local approach; 3) A LinkedIn campaign targeting freelancers and agencies by humorously pointing out common client requests. The goal is to directly engage the local target audience and address the lack of local content from global image banks.
Yl15 cyber 19
Isifa is launching a campaign to promote their Shutterstock support services for creatives in the Czech Republic and Slovakia. As part of the campaign, they are introducing an virtual "Isifa buddy" who will provide local language help and support to creatives on using Shutterstock's tools and solving technical issues. The campaign will involve a contest on social media where people can choose to send their creative friends or colleagues either a short-term gift like an energy drink, or an "Isifa buddy" who provides long-term support. The goal is to raise awareness of the benefits Isifa's services provide.
Yl15 cyber 17
The campaign establishes isifa and Shutterstock as the top partners in the Czech Republic for stock photos, videos, and music. It will launch social media channels on Facebook, Twitter, and Periscope called "Photos Speak Czech" to showcase Czech contributors creating and discussing their stock content live. Contributors will share backstories and tips for using Shutterstock effectively. Periscope broadcasts will stream live and be archived on Facebook, and viewers can purchase featured content. The goal is to inspire more creative use of stock photos and show local support is available through the new Czech partnership between isifa and Shutterstock.
Yl15 cyber 18
A local partnership between Shutterstock and Isifa will provide full support in Czech to Czech creative professionals using Shutterstock's content. An integrated social media campaign will communicate this benefit and direct users to a microsite where they can subscribe to Isifa's email newsletter in exchange for a reward. The campaign will use paid formats on YouTube, Spotify and LinkedIn to explain the key benefit through translated music videos and recordings that lead users to the microsite.
Yl15 cyber 09
The document proposes an integrated social media campaign to launch a new brand called "Shuttersifa" that would aggregate the customer service expertise of ISIFA and the product offerings of Shutterstock. The campaign would use Facebook, LinkedIn, and a blog called "Shuttersifa" to reach current and potential customers. Facebook and the blog would share tips and stories to build knowledge around legally and effectively finding media content to suit customers' needs. LinkedIn would target professionals to share business information and find new opportunities. The goal is to establish Shuttersifa as the partner that makes work easier through personalized support across different online channels.
Yl15 cyber 02
The document proposes a social media campaign to raise awareness of Isifa's customer service for Shutterstock users. The campaign would use Facebook, Twitter, and LinkedIn over 4-5 months. On Facebook, they would create interactive videos promoting Isifa's assistance. Twitter would feature tips from an ambassador and live video support. LinkedIn would publish professional blog posts and build a network of industry contacts. The goal is to establish Isifa as a friendly, helpful resource for Shutterstock users through engaging content across multiple platforms.
Yl15 cyber 08
The document proposes an integrated social media campaign to raise awareness of a new partnership between isifa and Shutterstock. The campaign will use Facebook video ads, YouTube ads, and LinkedIn messages. For Facebook, video ads will be targeted at relevant job titles and interests. YouTube ads will feature an animated video explaining the partnership benefits. LinkedIn messages will contact decision makers at media agencies. The goal is to spread information widely through social media and then directly contact influencers.
Yl15 cyber 16
The campaign aims to generate buzz for a new local photography service by having their team respond to social media posts with comical photos related to the content of the posts. People can add #whereismyphoto to any Facebook or Twitter updates and the team will find an appropriate photo and reply. The goal is to showcase that the local team is available 24/7 to provide photos for any need and direct people to a microsite with information about the campaign and company services.
Yl15 cyber 11
The document proposes an integrated social media campaign for Isifa, a company that provides expertise on Shutterstock licenses and usage. The campaign would use Facebook, Twitter, and LinkedIn to build awareness of common license misunderstandings and position Isifa as the go-to expert. The multi-phase campaign would first present real stories on social media and a blog to show the value of Isifa's expertise, then gradually increase engagement to develop Isifa as the trusted brand in the field.
Yl15 cyber 01
The proposed social media campaign will target marketing and media professionals through Facebook, LinkedIn, and YouTube. It will show them everyday situations from the perspective of a Shutterstock user to highlight the benefits of a new partnership between Isifa and Shutterstock. Content will be tailored based on the target audience's job titles, interests, and behaviors. The campaign aims to build awareness of the new partnership and present Isifa and Shutterstock as caring and well-equipped solution providers.
Yl15 cyber 14
The campaign aims to raise awareness of Shutterstock's partnership with Isifa and the benefits it brings users, focusing on creatives and managers who decide on image banks. It will encourage creatives to contribute local Czech visuals to enlarge Shutterstock's regional portfolio and fill a gap. The campaign uses Facebook to aggregate content and reach the public, Behance to involve creatives, and a blog for more in-depth content. It seeks to highlight local content and services while connecting Shutterstock's global and local offerings.
Yl15 cyber 06
The document outlines a social media campaign to promote Shutterstock and its local partner ISIFA. The campaign would involve mashing up photos in a meme style on a microsite and sharing the creations on Instagram, Facebook, and YouTube. Users would be encouraged to submit their own photos to be mashed up. Videos of the photo mashing process would be shared on YouTube. The microsite would also include how-to guides, FAQs, and downloadable resources to build engagement and a long-term relationship with creative users. The goal is to leverage people's sense of humor to raise awareness of Shutterstock's partnership with ISIFA.
Yl2014 cyber 01
The document proposes an integrated social media campaign to raise donations for a children's charity. It involves (1) shocking users with a voting contest on Facebook, YouTube, and banners where they must choose which of four children receives help, (2) messaging that without donations all children could receive help, and (3) allowing donors to purchase certificates showing how many children they helped. The campaign aims to motivate regular donations through standing orders and rewards for donors. Bloggers would help create initial buzz and different donation levels would provide various rewards.
Yl2014 cyber 4
1. The organization aims to raise 5 million CZK to fully fund the Linka bezpeci helpline by developing a Klub linky v bezpeci subscription club.
2. The club would focus on recruiting individual donors through a simple regular donation model to create long-term relationships and show donors how their donations directly help children.
3. An integrated social media campaign using Klublinkyvbezpeci.cz, Stream.cz, and Facebook would spread awareness of the club and Linka bezpeci's funding needs, and recognize donors for their subscriptions.
Yl16 cyber 27
1. The document discusses a campaign by PIN (People in Need) to promote their development cooperation work and address myths about foreign aid.
2. The campaign will use three social media platforms - YouTube, Instagram, and Facebook - to share authentic stories and expressions of gratitude from communities helped by PIN's projects.
3. On each platform, PIN will pursue different objectives - raising awareness on YouTube, bringing the topics closer through local content on Instagram, and stimulating discussion on Facebook. But across all platforms, PIN aims to show locals helped by its work in order to demonstrate the impact and counter myths about foreign aid.
Yl16 cyber 16
1. The campaign aims to increase awareness and understanding of development aid in the Czech Republic by sharing positive stories of how it has helped people in need.
2. It will feature videos, images, and audio on Facebook, YouTube, and Spotify showing beneficiaries of development projects speaking in imperfect Czech about how their lives have improved with access to things like education, healthcare, and clean water.
3. The content will be shared gradually across the platforms to tell engaging stories that humanize the impact of development aid and show people in the Czech Republic that it is making a meaningful difference.
Yl15 cyber 04
The document discusses a social media campaign to promote a new partnership between Isifa and Shutterstock. The campaign will use Shutterstock, Facebook, and Instagram to share information about the benefits of the partnership using the key message "Better together. Shutterstock, Isifa and you." On Shutterstock, keyword optimized visuals will direct users to an Isifa blog for details. Facebook will feature articles and contests. Instagram will hold a contest asking users to find bizarre photos with the hashtag #bettertogether to promote awareness of the partnership.
Yl15 cyber 20
The campaign aims to raise awareness about using copyrighted images and content without authorization in the Czech Republic. It will use social media platforms like Facebook, Instagram, and YouTube to educate people on the legal risks and provide information on how to access content legally through Isifa, the exclusive reseller of Shutterstock in the Czech Republic. Influencers will be engaged to join the #legalcontentcommunity to further spread the message. The goal is to shock people initially to spark discussion around the topic and then provide solutions on obtaining content legally.
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The document provides information and instructions for students to create a presentation to pitch campaign ideas to the organization Copyright Heroes. It explains that students must develop two campaign ideas using two different media forms/platforms. They will present their ideas and research to their teacher, who is acting as an agent for Copyright Heroes. The presentation should include details of their research into how copyright issues affect their local community, their chosen target audience, and their ideas for promoting the campaign through local or national media. Examples of successful presentations from previous years are linked. Strict guidelines and a deadline are provided for the project.
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ISIS PR Agency is a full-service boutique fashion PR firm that caters to shoe designers and footwear businesses. They help up-and-coming and established clients stand out in the competitive fashion industry through creative PR solutions tailored to each client's goals. ISIS has an experienced team of PR, marketing, and advertising professionals with media connections to help clients achieve their goals and reach their target audiences.
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Yl15 cyber 16
The campaign aims to generate buzz for a new local photography service by having their team respond to social media posts with comical photos related to the content of the posts. People can add #whereismyphoto to any Facebook or Twitter updates and the team will find an appropriate photo and reply. The goal is to showcase that the local team is available 24/7 to provide photos for any need and direct people to a microsite with information about the campaign and company services.
Yl15 cyber 11
The document proposes an integrated social media campaign for Isifa, a company that provides expertise on Shutterstock licenses and usage. The campaign would use Facebook, Twitter, and LinkedIn to build awareness of common license misunderstandings and position Isifa as the go-to expert. The multi-phase campaign would first present real stories on social media and a blog to show the value of Isifa's expertise, then gradually increase engagement to develop Isifa as the trusted brand in the field.
Yl15 cyber 01
The proposed social media campaign will target marketing and media professionals through Facebook, LinkedIn, and YouTube. It will show them everyday situations from the perspective of a Shutterstock user to highlight the benefits of a new partnership between Isifa and Shutterstock. Content will be tailored based on the target audience's job titles, interests, and behaviors. The campaign aims to build awareness of the new partnership and present Isifa and Shutterstock as caring and well-equipped solution providers.
Yl15 cyber 14
The campaign aims to raise awareness of Shutterstock's partnership with Isifa and the benefits it brings users, focusing on creatives and managers who decide on image banks. It will encourage creatives to contribute local Czech visuals to enlarge Shutterstock's regional portfolio and fill a gap. The campaign uses Facebook to aggregate content and reach the public, Behance to involve creatives, and a blog for more in-depth content. It seeks to highlight local content and services while connecting Shutterstock's global and local offerings.
Yl15 cyber 06
The document outlines a social media campaign to promote Shutterstock and its local partner ISIFA. The campaign would involve mashing up photos in a meme style on a microsite and sharing the creations on Instagram, Facebook, and YouTube. Users would be encouraged to submit their own photos to be mashed up. Videos of the photo mashing process would be shared on YouTube. The microsite would also include how-to guides, FAQs, and downloadable resources to build engagement and a long-term relationship with creative users. The goal is to leverage people's sense of humor to raise awareness of Shutterstock's partnership with ISIFA.
Yl2014 cyber 01
The document proposes an integrated social media campaign to raise donations for a children's charity. It involves (1) shocking users with a voting contest on Facebook, YouTube, and banners where they must choose which of four children receives help, (2) messaging that without donations all children could receive help, and (3) allowing donors to purchase certificates showing how many children they helped. The campaign aims to motivate regular donations through standing orders and rewards for donors. Bloggers would help create initial buzz and different donation levels would provide various rewards.
Yl2014 cyber 4
1. The organization aims to raise 5 million CZK to fully fund the Linka bezpeci helpline by developing a Klub linky v bezpeci subscription club.
2. The club would focus on recruiting individual donors through a simple regular donation model to create long-term relationships and show donors how their donations directly help children.
3. An integrated social media campaign using Klublinkyvbezpeci.cz, Stream.cz, and Facebook would spread awareness of the club and Linka bezpeci's funding needs, and recognize donors for their subscriptions.
Yl16 cyber 27
1. The document discusses a campaign by PIN (People in Need) to promote their development cooperation work and address myths about foreign aid.
2. The campaign will use three social media platforms - YouTube, Instagram, and Facebook - to share authentic stories and expressions of gratitude from communities helped by PIN's projects.
3. On each platform, PIN will pursue different objectives - raising awareness on YouTube, bringing the topics closer through local content on Instagram, and stimulating discussion on Facebook. But across all platforms, PIN aims to show locals helped by its work in order to demonstrate the impact and counter myths about foreign aid.
Yl16 cyber 16
1. The campaign aims to increase awareness and understanding of development aid in the Czech Republic by sharing positive stories of how it has helped people in need.
2. It will feature videos, images, and audio on Facebook, YouTube, and Spotify showing beneficiaries of development projects speaking in imperfect Czech about how their lives have improved with access to things like education, healthcare, and clean water.
3. The content will be shared gradually across the platforms to tell engaging stories that humanize the impact of development aid and show people in the Czech Republic that it is making a meaningful difference.
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Yl15 cyber 04
The document discusses a social media campaign to promote a new partnership between Isifa and Shutterstock. The campaign will use Shutterstock, Facebook, and Instagram to share information about the benefits of the partnership using the key message "Better together. Shutterstock, Isifa and you." On Shutterstock, keyword optimized visuals will direct users to an Isifa blog for details. Facebook will feature articles and contests. Instagram will hold a contest asking users to find bizarre photos with the hashtag #bettertogether to promote awareness of the partnership.
Yl15 cyber 20
The campaign aims to raise awareness about using copyrighted images and content without authorization in the Czech Republic. It will use social media platforms like Facebook, Instagram, and YouTube to educate people on the legal risks and provide information on how to access content legally through Isifa, the exclusive reseller of Shutterstock in the Czech Republic. Influencers will be engaged to join the #legalcontentcommunity to further spread the message. The goal is to shock people initially to spark discussion around the topic and then provide solutions on obtaining content legally.
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Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
Why Social Media?
The best way for brands to reach their consumer is by meeting them where they are, in the moments that matter. With over 2.3 billion people on Social Media you’re better able to anticipate when those moments will happen and know why they occur, helping you create interactions that are more likely to be meaningful.
Social Media is no longer a nice add on to your marketing efforts- it is your quintessential toolkit for reaching your consumer through targeting efforts that deliver measurable results. It is the best way to truly understand a brand’s audience - where they are, where they’re going, what they care about, what entertains them, what they want to learn, with whom they connect, and with whom they’d like to connect in the future. Brands are then able to target those consumers by demographic, location, device and interests. Social Media marketing efforts can be measured against almost any KPI in including brand sentiment, brand mentions, share of social voice, reach, impressions, spend, cost per click, cost per engagement etc.
Social Media is one of the most cost-effective ways for a brand to create awareness; build consideration; drive purchase and foster advocacy.
The Iconic
The document proposes a marketing campaign concept for the Iconic brand targeting inner city youth aged 18-27 who aspire to careers in music, media, arts, and fashion. The campaign would involve running a social media promotion where entrants can win an internship assisting with styling models for a photo shoot, gaining experience and building their portfolio. If selected, the internship would be documented on social media over 4 weeks with one grand prize winner receiving a fashion wardrobe. The goal is to leverage social networks to communicate the Iconic brand and position it as relevant among opinion leaders in the target demographic.
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The document provides information and instructions for students to create a presentation to pitch campaign ideas to the organization Copyright Heroes. It explains that students must develop two campaign ideas using two different media forms/platforms. They will present their ideas and research to their teacher, who is acting as an agent for Copyright Heroes. The presentation should include details of their research into how copyright issues affect their local community, their chosen target audience, and their ideas for promoting the campaign through local or national media. Examples of successful presentations from previous years are linked. Strict guidelines and a deadline are provided for the project.
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Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 04
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 03 - WINNER
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 07
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 05
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 12
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 16
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 17
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 15
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 18
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
The document discusses dyeing at the St. Zdislava hospice. The hospice aims to make the final days of life colorful experiences for patients surrounded by those who care for them. Visitors to the hospice's website can find information on how to offer help or support.
Young Lions CZ 2023 | PRINT 06
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 04 - Honorary Mention
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 05
Palliative care aims to make being ill less scary by ensuring patients' lives don't end when entering hospice. The organization provides palliative care and wants to inform people it is not just for the final stage of life. Visiting their website at www.hospiczdislavy.cz provides more details on their services.
Young Lions CZ 2023 | PRINT 11
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 14
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 13
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 07
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 09
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
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Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
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5. Promotion with less investment
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2. Free Content writing
3. Free Dynamic Website design*
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With Regards
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- 1. 1. SUMMARY Integrated social media campaign is built on the fact that the target group are young people from the creative class, which is characterized by individuality and sense for strong ideas. The connection of the services of Isifa & Shutterstock offers this target group the huge source of creative content. On this key insight, we decided to build our solution: Isifa is your personal creative! For the target group, we chose four basic archetypes as a personal creatives, who consult with you online the solutions and services. Thanks to this creative and individually differentiated campaign, we create interesting content just for social communication. It is not just a service or product, it is one of you, your new creative in the team! SUMMARY PICTURE INTEGRATED SOCIAL MEDIA CAMPAIGN SUMMARY (Max 150 words) YL2015_cyber_05 1
- 2. 2. WRITTEN SUBMISSION OF THE CAMPAIGN On this key insight we based our solution: Isifa is your personal and irreplaceable creative officer! Everyone imagine him/her otherwise: for some it is the tattooed guy with a beard, or maybe a cute pin-up girl with pink lipstick. And in the creative industry we know all these types of people. For the target group we chose four basic archetypes as a personal creative who apart from the real ones always consult best your choice of a creative solution to Shutterstock. WHAT IS YOUR SOLUTION? (Max 150 words) Thanks to this creative campaign, which is also very individually differentiated, we gain interesting content just for social media communication. Selected creative style is also very close to the daily routine of creatives and its fun and educational. Isifa system and database Shutterstock become the guru in the creative industry and services without which it can not function any creative agency or client. It is not just a service, it is one of you, your new creative in the team! HOW DOES IT WORK? (Max 150 words) Most target audience of Isifa & Shutterstock are young people from Creative Class: people working in advertising and media business, designers, marketing experts or people from the film and music industry. This whole group is characterized by creativity, individualism, they use brands as statements of their lives and love strong ideas. What may Isifa & Shutterstock services offer these people is a huge source of inspiration, creative solutions, ideas and content for their work. CREATIVE INSIGHT (Max 150 words) YL2015_cyber_05 2
- 3. 3. THE USE OF 3 SOCIAL MEDIA PLATFORMS SOCIAL PLATFORM 1 (PICTURE) SOCIAL PLATFORM 3 (PICTURE) SOCIAL PLATFORM 2 (PICTURE) YL2015_cyber_05 3
- 4. 4. THE USE OF 3 SOCIAL MEDIA PLATFORMS YL2015_cyber_05 4
- 5. 5. THE USE OF 3 SOCIAL MEDIA PLATFORMS YL2015_cyber_05 5
- 6. 6. THE USE OF 3 SOCIAL MEDIA PLATFORMS YL2015_cyber_05 6