Yl15 cyber 11
•
0 likes•4,364 views
The document proposes an integrated social media campaign for Isifa, a company that provides expertise on Shutterstock licenses and usage. The campaign would use Facebook, Twitter, and LinkedIn to build awareness of common license misunderstandings and position Isifa as the go-to expert. The multi-phase campaign would first present real stories on social media and a blog to show the value of Isifa's expertise, then gradually increase engagement to develop Isifa as the trusted brand in the field.
Report
Share
Report
Share
Download to read offline
Recommended
Yl15 cyber 18
A local partnership between Shutterstock and Isifa will provide full support in Czech to Czech creative professionals using Shutterstock's content. An integrated social media campaign will communicate this benefit and direct users to a microsite where they can subscribe to Isifa's email newsletter in exchange for a reward. The campaign will use paid formats on YouTube, Spotify and LinkedIn to explain the key benefit through translated music videos and recordings that lead users to the microsite.
Yl15 cyber 05
The integrated social media campaign promotes the services of Isifa & Shutterstock to young creative professionals. It positions Isifa as a "personal creative" that users can consult with online for creative solutions and content from Shutterstock's huge library. The campaign features four archetypes representing different personal creatives. It aims to create engaging content for social media that is personalized yet representative of the creative lifestyle and daily work of the target audience. The goal is for Isifa and Shutterstock to become essential resources and inspirations for creatives that no agency or client could function without.
Yl15 cyber 19
Isifa is launching a campaign to promote their Shutterstock support services for creatives in the Czech Republic and Slovakia. As part of the campaign, they are introducing an virtual "Isifa buddy" who will provide local language help and support to creatives on using Shutterstock's tools and solving technical issues. The campaign will involve a contest on social media where people can choose to send their creative friends or colleagues either a short-term gift like an energy drink, or an "Isifa buddy" who provides long-term support. The goal is to raise awareness of the benefits Isifa's services provide.
Yl15 cyber 16
The campaign aims to generate buzz for a new local photography service by having their team respond to social media posts with comical photos related to the content of the posts. People can add #whereismyphoto to any Facebook or Twitter updates and the team will find an appropriate photo and reply. The goal is to showcase that the local team is available 24/7 to provide photos for any need and direct people to a microsite with information about the campaign and company services.
Yl2014 cyber 01
The document proposes an integrated social media campaign to raise donations for a children's charity. It involves (1) shocking users with a voting contest on Facebook, YouTube, and banners where they must choose which of four children receives help, (2) messaging that without donations all children could receive help, and (3) allowing donors to purchase certificates showing how many children they helped. The campaign aims to motivate regular donations through standing orders and rewards for donors. Bloggers would help create initial buzz and different donation levels would provide various rewards.
Yl2014 cyber 4
1. The organization aims to raise 5 million CZK to fully fund the Linka bezpeci helpline by developing a Klub linky v bezpeci subscription club.
2. The club would focus on recruiting individual donors through a simple regular donation model to create long-term relationships and show donors how their donations directly help children.
3. An integrated social media campaign using Klublinkyvbezpeci.cz, Stream.cz, and Facebook would spread awareness of the club and Linka bezpeci's funding needs, and recognize donors for their subscriptions.
Yl15 cyber 14
The campaign aims to raise awareness of Shutterstock's partnership with Isifa and the benefits it brings users, focusing on creatives and managers who decide on image banks. It will encourage creatives to contribute local Czech visuals to enlarge Shutterstock's regional portfolio and fill a gap. The campaign uses Facebook to aggregate content and reach the public, Behance to involve creatives, and a blog for more in-depth content. It seeks to highlight local content and services while connecting Shutterstock's global and local offerings.
Yl16 cyber 27
1. The document discusses a campaign by PIN (People in Need) to promote their development cooperation work and address myths about foreign aid.
2. The campaign will use three social media platforms - YouTube, Instagram, and Facebook - to share authentic stories and expressions of gratitude from communities helped by PIN's projects.
3. On each platform, PIN will pursue different objectives - raising awareness on YouTube, bringing the topics closer through local content on Instagram, and stimulating discussion on Facebook. But across all platforms, PIN aims to show locals helped by its work in order to demonstrate the impact and counter myths about foreign aid.
Recommended
Yl15 cyber 18
A local partnership between Shutterstock and Isifa will provide full support in Czech to Czech creative professionals using Shutterstock's content. An integrated social media campaign will communicate this benefit and direct users to a microsite where they can subscribe to Isifa's email newsletter in exchange for a reward. The campaign will use paid formats on YouTube, Spotify and LinkedIn to explain the key benefit through translated music videos and recordings that lead users to the microsite.
Yl15 cyber 05
The integrated social media campaign promotes the services of Isifa & Shutterstock to young creative professionals. It positions Isifa as a "personal creative" that users can consult with online for creative solutions and content from Shutterstock's huge library. The campaign features four archetypes representing different personal creatives. It aims to create engaging content for social media that is personalized yet representative of the creative lifestyle and daily work of the target audience. The goal is for Isifa and Shutterstock to become essential resources and inspirations for creatives that no agency or client could function without.
Yl15 cyber 19
Isifa is launching a campaign to promote their Shutterstock support services for creatives in the Czech Republic and Slovakia. As part of the campaign, they are introducing an virtual "Isifa buddy" who will provide local language help and support to creatives on using Shutterstock's tools and solving technical issues. The campaign will involve a contest on social media where people can choose to send their creative friends or colleagues either a short-term gift like an energy drink, or an "Isifa buddy" who provides long-term support. The goal is to raise awareness of the benefits Isifa's services provide.
Yl15 cyber 16
The campaign aims to generate buzz for a new local photography service by having their team respond to social media posts with comical photos related to the content of the posts. People can add #whereismyphoto to any Facebook or Twitter updates and the team will find an appropriate photo and reply. The goal is to showcase that the local team is available 24/7 to provide photos for any need and direct people to a microsite with information about the campaign and company services.
Yl2014 cyber 01
The document proposes an integrated social media campaign to raise donations for a children's charity. It involves (1) shocking users with a voting contest on Facebook, YouTube, and banners where they must choose which of four children receives help, (2) messaging that without donations all children could receive help, and (3) allowing donors to purchase certificates showing how many children they helped. The campaign aims to motivate regular donations through standing orders and rewards for donors. Bloggers would help create initial buzz and different donation levels would provide various rewards.
Yl2014 cyber 4
1. The organization aims to raise 5 million CZK to fully fund the Linka bezpeci helpline by developing a Klub linky v bezpeci subscription club.
2. The club would focus on recruiting individual donors through a simple regular donation model to create long-term relationships and show donors how their donations directly help children.
3. An integrated social media campaign using Klublinkyvbezpeci.cz, Stream.cz, and Facebook would spread awareness of the club and Linka bezpeci's funding needs, and recognize donors for their subscriptions.
Yl15 cyber 14
The campaign aims to raise awareness of Shutterstock's partnership with Isifa and the benefits it brings users, focusing on creatives and managers who decide on image banks. It will encourage creatives to contribute local Czech visuals to enlarge Shutterstock's regional portfolio and fill a gap. The campaign uses Facebook to aggregate content and reach the public, Behance to involve creatives, and a blog for more in-depth content. It seeks to highlight local content and services while connecting Shutterstock's global and local offerings.
Yl16 cyber 27
1. The document discusses a campaign by PIN (People in Need) to promote their development cooperation work and address myths about foreign aid.
2. The campaign will use three social media platforms - YouTube, Instagram, and Facebook - to share authentic stories and expressions of gratitude from communities helped by PIN's projects.
3. On each platform, PIN will pursue different objectives - raising awareness on YouTube, bringing the topics closer through local content on Instagram, and stimulating discussion on Facebook. But across all platforms, PIN aims to show locals helped by its work in order to demonstrate the impact and counter myths about foreign aid.
Yl16 cyber 25
This document proposes a social media campaign to promote an NGO and refute common myths about its work. The campaign would have two phases: first generating buzz by engaging audiences on social media around myths and negative perceptions, then educating and informing audiences about the NGO's actual activities using Facebook, Instagram, and Messenger. The goal is to demonstrate the NGO's effectiveness at helping people and to encourage independent thinking rather than negative stereotypes.
Yl16 cyber 32
Young people in the Czech Republic are skeptical of foreign aid due to lack of information about it. The document proposes a social media campaign using influencers on Facebook, Instagram, and Spotify to tell true stories of how Czech development aid has helped people around the world. Influencers will livestream stories on Facebook and encourage viewers to find and share more stories on social media to raise awareness of the positive impact of foreign aid.
Yl16 cyber 31
This document outlines an integrated social media campaign to thank donors and raise awareness of development assistance projects. It proposes using LinkedIn to feature profiles of "ambassadors" who benefited from assistance, linking to videos on YouTube and using Facebook as a newsfeed. Ambassadors from projects in Congo and the Czech Republic would share their stories to show how donations changed their lives and benefited society. The campaign aims to combat myths about development assistance by credibly communicating real stories through social media.
Yl16 cyber 30
This campaign uses social media platforms like Facebook, YouTube, and Instagram to raise awareness about development cooperation and its impact on building sustainable homes. It consists of 3 steps:
1. A "home button hack" draws attention by briefly disrupting users' home buttons/pages on these platforms with a video about what development cooperation is.
2. Short videos featuring celebrities explain how development aid helps improve homes and communities in developing countries, combating common myths.
3. The campaign partners with Airbnb to showcase future homestays in developing areas, demonstrating how development cooperation empowers people to feel proud of their homes and share them with visitors through the platform.
Mikoláš Gál, Tatiana Hořavová (Wunderman)
The document outlines a campaign to promote healthy lifestyles. It proposes using humor, controversy and an emphasis on the benefits of self-care to engage people rather than traditional preachy methods. The campaign would use guerilla marketing, social media ads, a website and mobile app. It would launch around World Heart Day with a picnic event and cultural activities. Influencers would promote the campaign's lighthearted hashtag messages on social media to spread awareness and encourage participation.
HSMAI Social Media for Hospitality
This document discusses how hospitality businesses can use social media. It begins with background on social media trends like the large number of users and time spent on sites. It then outlines 9 steps for social media engagement: 1) listen to conversations, 2) define goals, 3) find audiences, 4) understand tools, 5) define voice, 6) create a branded identity, 7) identify influencers, 8) create and share content, and 9) measure results. The document emphasizes monitoring competitors and trends, using social media to drive awareness, loyalty and reputation, and tailoring messaging to different audiences.
Yl15 cyber 10
The document describes an integrated social media campaign to promote the partnership between Shutterstock and isifa in the Czech market. The campaign aims to highlight the local orientation and increased local content through three key actions: 1) An Instagram competition to encourage local photographers to submit content tagged with relevant hashtags; 2) A Facebook campaign using familiar local terminology to raise awareness of the partnership and local approach; 3) A LinkedIn campaign targeting freelancers and agencies by humorously pointing out common client requests. The goal is to directly engage the local target audience and address the lack of local content from global image banks.
Mindshare tým 1 (Anna Jehličková, Lucie Kulhavá)
The document outlines a plan to increase participation in the National Chronicle by encouraging people to submit stories from their grandparents. It proposes creating a special website and social media campaign called #MyGrandparentsStoryMakesHistory to give people a reason to participate. Celebrities and public figures would help spread the idea by sharing stories and photos of their own grandparents. The plan also includes local ambassadors, a microsite for uploading stories, recognition certificates for contributors, and potential features in newsletters and TV to acknowledge submissions and strengthen intergenerational relationships. The goal is to increase submissions to the National Chronicle to 5,000 by the end of the year.
Yl15 cyber 02
The document proposes a social media campaign to raise awareness of Isifa's customer service for Shutterstock users. The campaign would use Facebook, Twitter, and LinkedIn over 4-5 months. On Facebook, they would create interactive videos promoting Isifa's assistance. Twitter would feature tips from an ambassador and live video support. LinkedIn would publish professional blog posts and build a network of industry contacts. The goal is to establish Isifa as a friendly, helpful resource for Shutterstock users through engaging content across multiple platforms.
Attention!Media (Adam Kolinger, Anna Sokolova)
This document discusses crowd-sourcing stories and how to maximize word-of-mouth (WOM) engagement. It recommends motivating people to share their stories by offering rewards or incentives in return. It also suggests using owned and earned media channels to activate a crowd and generate publicity, including engaging employees, social networks, customers, schools and story ambassadors to spread awareness. The goal is to source a large number of relevant stories from the crowd over multiple time-limited topics.
OGILVY ONE, a.s. (Jan Hlavín, Johana Kroftová)
This document describes an integrated social media campaign to raise awareness of development aid projects. It will use YouTube, Facebook, and Instagram to share short tutorial videos and photos starring real aid recipients. On YouTube, targeted pre-roll ads will feature aid recipients sharing knowledge relevant to the viewer's search. Instagram will utilize hashtags, and Facebook will serve as an information hub with additional content. The goal is to show how knowledge gained through aid empowers people and improves lives.
VCCP s.r.o. (Michaela Tabakovičová, Cornel-Alexandru Cernat)
VCCP s.r.o. (Michaela Tabakovičová, Cornel-Alexandru Cernat)
Liftago (Alžběta Matějů, Kryštof Raška)
1. The document describes a social media campaign that uses the profiles of a fictional Angolan woman named Edna on Nike+, Facebook, Instagram, and YouTube to motivate runners to compete with her daily activities and raise awareness for issues in developing countries.
2. Runners will be encouraged to connect with Edna's Nike+ profile, compete with her daily "fuel spend", share posts about beating her, and raise awareness for her story and the work of People in Need in developing areas.
3. Edna's profiles on the different platforms will share details about her daily life and activities to provide an authentic perspective and showcase development efforts in contrast to runners' habits of sharing achievements.
Tereza Havlová, Lucie Kulhavá (Mindshare – tým 2)
This document proposes a year-long lifestyle challenge campaign to encourage people to improve their health through small, weekly challenges. It would use fun, social engagement and measurable feedback to motivate people towards better habits. The campaign would include 52 challenges across 5 categories that participants could choose from each week. It would be promoted through an app, website, social media and partnerships with health-related organizations. The goal is to shift people's mindsets towards preventative healthcare by motivating them through short-term challenges instead of large, unattainable goals.
Julie Vernerová, Ondřej Peša (TRIAD Advertising – tým 1)
Julie Vernerová, Ondřej Peša (TRIAD Advertising – tým 1)
Jiří Novák, Jan Kvěch (McCann-Erickson Prague)
The document discusses promoting walking for cardiovascular disease prevention. It advocates giving time to one's heart by walking, which is natural and available to everyone. The strategy is to spread the message "Would you not rather walk" both online through a blog and social media using the hashtag #žijuteď, and offline with timetables at bus stops for walking routes and #radšipěšky promotions. Events will be held around the International Day of Heart in September along with marches and workshops. Production will involve barter partnerships with public transit companies and Mafra to distribute timetables and ads with a minimum spend.
Brand Awareness Through Social Media
Know the strategies to promote your brand through social media. Also, know some of the interesting facts about social media.
Yl15 cyber 20
The campaign aims to raise awareness about using copyrighted images and content without authorization in the Czech Republic. It will use social media platforms like Facebook, Instagram, and YouTube to educate people on the legal risks and provide information on how to access content legally through Isifa, the exclusive reseller of Shutterstock in the Czech Republic. Influencers will be engaged to join the #legalcontentcommunity to further spread the message. The goal is to shock people initially to spark discussion around the topic and then provide solutions on obtaining content legally.
Evolution of Businesses
This document discusses the evolution of businesses through social networks. It describes how businesses have shifted from outbound "spray and pray" marketing to inbound marketing through social networks like Facebook, Twitter, and LinkedIn. Inbound marketing through social networks is more targeted, viral, and cost-effective. The document also provides examples of how businesses like Gary Vaynerchuk's wine store were able to grow significantly through creative use of social media and networking sites.
Driving Social Media PR
This presentation discusses how social media has changed public relations and how companies can leverage various social media platforms like LinkedIn, Facebook, Twitter, and social bookmarking sites for PR purposes. It covers the growth of social media and user-generated content. The presentation also provides tips on setting up social media profiles, creating social media releases, and using tools like newsrooms and bookmarking to engage audiences and spread news about brands.
Social media planning make social media work for your business
Do you know what platform is right for your business?
Here are some useful tools to make your social media work for your business.
Why Do Solar Companies Need to Invest in Social Media Marketing.docx
Discover the reasons why solar companies must embrace social media marketing. Enhance visibility and engagement with our expert insights on solar industry trends.
More Related Content
What's hot
Yl16 cyber 25
This document proposes a social media campaign to promote an NGO and refute common myths about its work. The campaign would have two phases: first generating buzz by engaging audiences on social media around myths and negative perceptions, then educating and informing audiences about the NGO's actual activities using Facebook, Instagram, and Messenger. The goal is to demonstrate the NGO's effectiveness at helping people and to encourage independent thinking rather than negative stereotypes.
Yl16 cyber 32
Young people in the Czech Republic are skeptical of foreign aid due to lack of information about it. The document proposes a social media campaign using influencers on Facebook, Instagram, and Spotify to tell true stories of how Czech development aid has helped people around the world. Influencers will livestream stories on Facebook and encourage viewers to find and share more stories on social media to raise awareness of the positive impact of foreign aid.
Yl16 cyber 31
This document outlines an integrated social media campaign to thank donors and raise awareness of development assistance projects. It proposes using LinkedIn to feature profiles of "ambassadors" who benefited from assistance, linking to videos on YouTube and using Facebook as a newsfeed. Ambassadors from projects in Congo and the Czech Republic would share their stories to show how donations changed their lives and benefited society. The campaign aims to combat myths about development assistance by credibly communicating real stories through social media.
Yl16 cyber 30
This campaign uses social media platforms like Facebook, YouTube, and Instagram to raise awareness about development cooperation and its impact on building sustainable homes. It consists of 3 steps:
1. A "home button hack" draws attention by briefly disrupting users' home buttons/pages on these platforms with a video about what development cooperation is.
2. Short videos featuring celebrities explain how development aid helps improve homes and communities in developing countries, combating common myths.
3. The campaign partners with Airbnb to showcase future homestays in developing areas, demonstrating how development cooperation empowers people to feel proud of their homes and share them with visitors through the platform.
Mikoláš Gál, Tatiana Hořavová (Wunderman)
The document outlines a campaign to promote healthy lifestyles. It proposes using humor, controversy and an emphasis on the benefits of self-care to engage people rather than traditional preachy methods. The campaign would use guerilla marketing, social media ads, a website and mobile app. It would launch around World Heart Day with a picnic event and cultural activities. Influencers would promote the campaign's lighthearted hashtag messages on social media to spread awareness and encourage participation.
HSMAI Social Media for Hospitality
This document discusses how hospitality businesses can use social media. It begins with background on social media trends like the large number of users and time spent on sites. It then outlines 9 steps for social media engagement: 1) listen to conversations, 2) define goals, 3) find audiences, 4) understand tools, 5) define voice, 6) create a branded identity, 7) identify influencers, 8) create and share content, and 9) measure results. The document emphasizes monitoring competitors and trends, using social media to drive awareness, loyalty and reputation, and tailoring messaging to different audiences.
What's hot (6)
Viewers also liked
Yl15 cyber 10
The document describes an integrated social media campaign to promote the partnership between Shutterstock and isifa in the Czech market. The campaign aims to highlight the local orientation and increased local content through three key actions: 1) An Instagram competition to encourage local photographers to submit content tagged with relevant hashtags; 2) A Facebook campaign using familiar local terminology to raise awareness of the partnership and local approach; 3) A LinkedIn campaign targeting freelancers and agencies by humorously pointing out common client requests. The goal is to directly engage the local target audience and address the lack of local content from global image banks.
Mindshare tým 1 (Anna Jehličková, Lucie Kulhavá)
The document outlines a plan to increase participation in the National Chronicle by encouraging people to submit stories from their grandparents. It proposes creating a special website and social media campaign called #MyGrandparentsStoryMakesHistory to give people a reason to participate. Celebrities and public figures would help spread the idea by sharing stories and photos of their own grandparents. The plan also includes local ambassadors, a microsite for uploading stories, recognition certificates for contributors, and potential features in newsletters and TV to acknowledge submissions and strengthen intergenerational relationships. The goal is to increase submissions to the National Chronicle to 5,000 by the end of the year.
Yl15 cyber 02
The document proposes a social media campaign to raise awareness of Isifa's customer service for Shutterstock users. The campaign would use Facebook, Twitter, and LinkedIn over 4-5 months. On Facebook, they would create interactive videos promoting Isifa's assistance. Twitter would feature tips from an ambassador and live video support. LinkedIn would publish professional blog posts and build a network of industry contacts. The goal is to establish Isifa as a friendly, helpful resource for Shutterstock users through engaging content across multiple platforms.
Attention!Media (Adam Kolinger, Anna Sokolova)
This document discusses crowd-sourcing stories and how to maximize word-of-mouth (WOM) engagement. It recommends motivating people to share their stories by offering rewards or incentives in return. It also suggests using owned and earned media channels to activate a crowd and generate publicity, including engaging employees, social networks, customers, schools and story ambassadors to spread awareness. The goal is to source a large number of relevant stories from the crowd over multiple time-limited topics.
OGILVY ONE, a.s. (Jan Hlavín, Johana Kroftová)
This document describes an integrated social media campaign to raise awareness of development aid projects. It will use YouTube, Facebook, and Instagram to share short tutorial videos and photos starring real aid recipients. On YouTube, targeted pre-roll ads will feature aid recipients sharing knowledge relevant to the viewer's search. Instagram will utilize hashtags, and Facebook will serve as an information hub with additional content. The goal is to show how knowledge gained through aid empowers people and improves lives.
VCCP s.r.o. (Michaela Tabakovičová, Cornel-Alexandru Cernat)
VCCP s.r.o. (Michaela Tabakovičová, Cornel-Alexandru Cernat)
Liftago (Alžběta Matějů, Kryštof Raška)
1. The document describes a social media campaign that uses the profiles of a fictional Angolan woman named Edna on Nike+, Facebook, Instagram, and YouTube to motivate runners to compete with her daily activities and raise awareness for issues in developing countries.
2. Runners will be encouraged to connect with Edna's Nike+ profile, compete with her daily "fuel spend", share posts about beating her, and raise awareness for her story and the work of People in Need in developing areas.
3. Edna's profiles on the different platforms will share details about her daily life and activities to provide an authentic perspective and showcase development efforts in contrast to runners' habits of sharing achievements.
Tereza Havlová, Lucie Kulhavá (Mindshare – tým 2)
This document proposes a year-long lifestyle challenge campaign to encourage people to improve their health through small, weekly challenges. It would use fun, social engagement and measurable feedback to motivate people towards better habits. The campaign would include 52 challenges across 5 categories that participants could choose from each week. It would be promoted through an app, website, social media and partnerships with health-related organizations. The goal is to shift people's mindsets towards preventative healthcare by motivating them through short-term challenges instead of large, unattainable goals.
Julie Vernerová, Ondřej Peša (TRIAD Advertising – tým 1)
Julie Vernerová, Ondřej Peša (TRIAD Advertising – tým 1)
Jiří Novák, Jan Kvěch (McCann-Erickson Prague)
The document discusses promoting walking for cardiovascular disease prevention. It advocates giving time to one's heart by walking, which is natural and available to everyone. The strategy is to spread the message "Would you not rather walk" both online through a blog and social media using the hashtag #žijuteď, and offline with timetables at bus stops for walking routes and #radšipěšky promotions. Events will be held around the International Day of Heart in September along with marches and workshops. Production will involve barter partnerships with public transit companies and Mafra to distribute timetables and ads with a minimum spend.
Viewers also liked (10)
VCCP s.r.o. (Michaela Tabakovičová, Cornel-Alexandru Cernat)
VCCP s.r.o. (Michaela Tabakovičová, Cornel-Alexandru Cernat)
Julie Vernerová, Ondřej Peša (TRIAD Advertising – tým 1)
Julie Vernerová, Ondřej Peša (TRIAD Advertising – tým 1)
Similar to Yl15 cyber 11
Brand Awareness Through Social Media
Know the strategies to promote your brand through social media. Also, know some of the interesting facts about social media.
Yl15 cyber 20
The campaign aims to raise awareness about using copyrighted images and content without authorization in the Czech Republic. It will use social media platforms like Facebook, Instagram, and YouTube to educate people on the legal risks and provide information on how to access content legally through Isifa, the exclusive reseller of Shutterstock in the Czech Republic. Influencers will be engaged to join the #legalcontentcommunity to further spread the message. The goal is to shock people initially to spark discussion around the topic and then provide solutions on obtaining content legally.
Evolution of Businesses
This document discusses the evolution of businesses through social networks. It describes how businesses have shifted from outbound "spray and pray" marketing to inbound marketing through social networks like Facebook, Twitter, and LinkedIn. Inbound marketing through social networks is more targeted, viral, and cost-effective. The document also provides examples of how businesses like Gary Vaynerchuk's wine store were able to grow significantly through creative use of social media and networking sites.
Driving Social Media PR
This presentation discusses how social media has changed public relations and how companies can leverage various social media platforms like LinkedIn, Facebook, Twitter, and social bookmarking sites for PR purposes. It covers the growth of social media and user-generated content. The presentation also provides tips on setting up social media profiles, creating social media releases, and using tools like newsrooms and bookmarking to engage audiences and spread news about brands.
Social media planning make social media work for your business
Do you know what platform is right for your business?
Here are some useful tools to make your social media work for your business.
Why Do Solar Companies Need to Invest in Social Media Marketing.docx
Discover the reasons why solar companies must embrace social media marketing. Enhance visibility and engagement with our expert insights on solar industry trends.
Social Media for Realtors
Social Media for Realtors. Get the Facts! Learn how social media can get you more leads and more sales!
Social enterprise and charities networking evening 2nd july
How can Charities use social media to promote their organisation? In this presentation Ian Gibbins delivers tips and strategies on how charities can integrate a successful social media campaign to promote their organisation effectively. This presentation was delivered to the Cambridgeshire Chamber of Commerce, Social Enterprise and Charities sector on their very first meeting.
Peak Performance Social Media Presentation L Trank Final Mtns
This document summarizes social media trends in the insurance industry. It discusses popular social media platforms like Twitter and Facebook and how insurance companies can use them for marketing, customer service, and brand management. The document also provides tips on setting goals and strategies for social media use, and evaluates how Allstate and Anthem Blue Cross/Blue Shield have implemented social media successfully.
The Power of Social Media Marketing Why Every Business Needs It.pdf
Unlock your business's potential with the power of social media marketing. Reach new heights and customers with our expert strategies.
Social Networking - A Pearson Partners HR Roundtable Presentation Featuring M...
Social Networking - A Pearson Partners HR Roundtable Presentation Featuring M...Pearson Partners International
On July 20, 2010, the DFW HR Roundtable, hosted by Pearson Partners International, discussed social networking and how it can help your business success. The featured speaker was Mark Harwell of Avidity Media.Socialmediaforukinsurance
The document discusses the opportunities for insurance companies in social media. It notes that social media allows for joining conversations in real-time and sharing information across various platforms. It provides examples of how some insurers are using social media for marketing and customer service. It also outlines steps an insurer could take to develop a social media strategy, including monitoring brand mentions, encouraging advocacy, and promoting content to further develop an online community.
Social Media For Uk Insurance
The document discusses the opportunities for insurance companies in social media. It notes that social media allows for joining conversations in real-time and sharing information across various platforms. It provides examples of how some insurers are using social media for marketing and customer service. It also outlines steps an insurer could take to develop a social media strategy, including monitoring brand mentions, encouraging advocacy, and using social media as a communication channel.
Fitting Social Media Marketing within the Agency
An Agency Guy thinking out loud Social Media Marketing fits inside an interactive Agency: impact on marketing strategy, research to product development and customer relations.
Social Media Introduction (Feb 2010)
Social Media -- a new communications channel that many businesses should seriously consider to participate in, here are some reasons why.
Yl15 cyber 09
The document proposes an integrated social media campaign to launch a new brand called "Shuttersifa" that would aggregate the customer service expertise of ISIFA and the product offerings of Shutterstock. The campaign would use Facebook, LinkedIn, and a blog called "Shuttersifa" to reach current and potential customers. Facebook and the blog would share tips and stories to build knowledge around legally and effectively finding media content to suit customers' needs. LinkedIn would target professionals to share business information and find new opportunities. The goal is to establish Shuttersifa as the partner that makes work easier through personalized support across different online channels.
Marketing
The document provides tips for businesses on using social media effectively. It recommends developing a strategy before engaging on social platforms, including defining goals, audiences, and how to monitor conversations and funnel feedback into improvements. It also stresses the importance of adding value to communities through helpful, non-promotional content rather than just self-promotion.
Social mirror - why you need to be using social media for your business - Jan...
Social mirror - why you need to be using social media for your business - Jan...Freelance Social Media Strategist
The document discusses the benefits of using social media for businesses, including engaging customers, learning about audiences, establishing a brand, and providing customer service. It notes that while social media can help businesses, it requires resources like staff time, technology, and money. The document promotes a social media management company called Social Mirror that can help businesses create strategies and content to grow their brand and business through practical and measurable social media use.How Will Social Media Marketing Help Real Estate Agencies To Drive More Leads...
How Will Social Media Marketing Help Real Estate Agencies To Drive More Leads...Integrated IT Solutions
In the dynamic and highly competitive real estate industry, generating a consistent flow of leads is a constant challenge for agencies. Traditional marketing methods are needed to capture the attention of today’s tech-savvy and digitally connected audience. To stay ahead, real estate agencies must embrace innovative strategies that harness the power of social media.How to grow your business using social media
Check out this primer for financial advisors and insurance agents on how to begin with first steps using social media!
Similar to Yl15 cyber 11 (20)
Social media planning make social media work for your business
Social media planning make social media work for your business
Why Do Solar Companies Need to Invest in Social Media Marketing.docx
Why Do Solar Companies Need to Invest in Social Media Marketing.docx
Social enterprise and charities networking evening 2nd july
Social enterprise and charities networking evening 2nd july
Peak Performance Social Media Presentation L Trank Final Mtns
Peak Performance Social Media Presentation L Trank Final Mtns
The Power of Social Media Marketing Why Every Business Needs It.pdf
The Power of Social Media Marketing Why Every Business Needs It.pdf
Social Networking - A Pearson Partners HR Roundtable Presentation Featuring M...
Social Networking - A Pearson Partners HR Roundtable Presentation Featuring M...
Social mirror - why you need to be using social media for your business - Jan...
Social mirror - why you need to be using social media for your business - Jan...
How Will Social Media Marketing Help Real Estate Agencies To Drive More Leads...
How Will Social Media Marketing Help Real Estate Agencies To Drive More Leads...
More from YoungLionsCZ
Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 04
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 03 - WINNER
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 07
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 05
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 12
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 16
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 17
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 15
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 18
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
The document discusses dyeing at the St. Zdislava hospice. The hospice aims to make the final days of life colorful experiences for patients surrounded by those who care for them. Visitors to the hospice's website can find information on how to offer help or support.
Young Lions CZ 2023 | PRINT 06
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 04 - Honorary Mention
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 05
Palliative care aims to make being ill less scary by ensuring patients' lives don't end when entering hospice. The organization provides palliative care and wants to inform people it is not just for the final stage of life. Visiting their website at www.hospiczdislavy.cz provides more details on their services.
Young Lions CZ 2023 | PRINT 11
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 14
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 13
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 07
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 09
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
More from YoungLionsCZ (20)
Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
Recently uploaded
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameBasic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Recently uploaded (20)
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Yl15 cyber 11
- 1. YL2015_cyber_11 1. SUMMARY INTEGRATED SOCIAL MEDIA CAMPAIGN SUMMARY Misused licences. Online only usage rights. Misunderstandings. Hold on to something, Shutterstock has joined forces with Isifa putting an end to difficulties of clients, agencies and individual creative heads. Isifa is here to break the stereotype of asking others for incompetent and not always correct advise. From now on, when experiencing an issue or not knowing an answer to a specific question, get in touch with Isifa, the Real Shutterstock Expert. Isifa is to become a company strongly supported by social media platforms: Facebook, Twitter and LinkedIn and become a great source of inspiration and guidance at its official blog. The creative umbrella aims to show&tell the issues experienced by people not using stock resources in a proper way. The aim is to simply inform the audience that from now on they should turn for competent advice to Isifa instead of taking any risks. Building Image & Awareness One-to-One Communication Striking the Industry BLOG Continuous Brand Building Long-term Investment Content Building How-to Vlogs Benefits of Usage
- 2. CREATIVE INSIGHT YL2015_cyber_11 2. WRITTEN SUBMISSION OF THE CAMPAIGN OUR SOLUTION HOW IT WORKS Lots of people lack deep or any understanding of Shutterstock, which sometimes leads to absurd or serious situations when a competent help could save these people from causing troubles to themselves, their companies or clients. When working with Shutterstock people ask their friends and colleagues for guidance, some even try to find solution on their own. It is absurd that in any other field of expertise these people would never even try to rely on someone elses incompetent opinion while here they lack any accountability and simply act without any further issue research. Without a proper guidance and a show&tell approach this situation might never change. Our aim is to create great awareness of this issue by presenting real-like stories of people who have caused themselves and their companies troubles by relying on their colleagues‘ incompetent advices. These audience-higly-relevant stories will emphasize the absurdity of these situations which, in fact, should be handled by real experts and not by the so called „DIY know-it-alls and law-enthusiasts“. These situations will be presented via using one main character – Jarda – an archetype character of these so called „experts“ the target audience tend to depend on. Based on the created content the audience will simply get the message that there is only one company they should rely on – Isifa, the one and only Shutterstock expert. 1st phase: Awareness: Presenting real stories – content - to specifically targeted social media audience on FB, Twitter, LinkedIn and official blog (rich on tips&tricks, legal advises and great support from local experts from Isifa) and communicating the advantages of having a Shutterstock expert on your side. 2nd phase: Consideration: By a continuous relevant social media content the brand will gradually increase the interest of target audience in its services as well as in the Shutterstock brand. 3rd phase: Engagement: In the long term the relevant social media content will help to build Isifa fans community, decrease the number of DIY attempts and mainly help the brand strenghten its position of being the real expert in the field of Shutterstock.
- 3. YL2015_cyber_11 3. THE USE OF 3 SOCIAL MEDIA PLATFORMS Facebook LinkedIn Twitter
- 4. Builiding Awareness & Image. YL2015_cyber_11 4. FIRST SOCIAL MEDIA PLATFORM: Facebook Facebook: social media platform used to build brand awareness, create dialogue with customers and influence WOM. Facebook Fan Page: source of frequent relevant information directly sourced from the official Isifa blog and Shutterstock FB page and used for daily customer support. Facebook Ads: targeting format of custom audiences to increase awareness & growth fan base Target Audience: anyone interested in Shutterstock and Isifa services, individuals, freelancers, traffic managers, graphic designers, marketing people, editors, interested public. com Page Like Ad: Facebook Page with Campaign Cover Photo: Facebook Post:
- 5. Striking the Industry. YL2015_cyber_11 5. SECOND SOCIAL MEDIA PLATFORM: LinkedIn LinkedIn: social media platform used to strenghten B2B relations LinkedIn Profile: clear brand proposition, place to share relevant content, platform for customer recommendations LinkedIn Ads: precise B2B targeting, sponsored ads & updates, using of LinkedIn Audience Network - retargeting Target Audience: B2B: advertising agencies, production studios, video producers, media, webdesigners etc. : LinkedIn Company Profile LinkedIn Sponsored Post: Follow
- 6. One-to-One Communication. YL2015_cyber_11 Twitter: social media platform used to increase impact of brand marketing, provide customer service and mainly connect with influencers to build valuable relations and businesses Twitter Page: source of frequent relevant information directly sourced from the official Isifa blog and used to communicate on a One-to-One basis with individual customers with possibility to drive up sales (Shutterstock sales) Twitter Ads: Promoted Account and Promoted Tweets Target Audience: influencers, freelancers, producers, art directors, publishers, CEO‘s etc. 6. THIRD SOCIAL MEDIA PLATFORM: Twitter : Twitter Profile Tweets to Influencers : Promoted Tweet :
- 7. 7. SUMMARY PICTURE YL2015_cyber_11 Building Image & Awareness Sponsored Facebook Posts & Page Like Ads using Custom Audiences Precise B2B Targeting, Sponsored Ads using LinkedIn Audience Network Continuous Brand Building Long-term Investment One-to-One targeted communication to influencers using promoted tweets. One-to-One Communication user movement Striking the Industry Content Building How-to Vlogs Benefits of Usage BLOG You can check out the blog draft at bit.ly/isifablog