Yl15 cyber 22
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The document proposes an integrated social media campaign on Facebook, YouTube, and Ask.fm to promote Shutterstock's knowledge of the Czech market through its partnership with Isifa. The campaign will showcase local Czech habits and events through quizzes and videos on social media, demonstrating Shutterstock's understanding of the Czech user. The goal is to build brand awareness of Shutterstock's expertise of the Czech environment due to its collaboration with Isifa.
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Yl15 cyber 10
The document describes an integrated social media campaign to promote the partnership between Shutterstock and isifa in the Czech market. The campaign aims to highlight the local orientation and increased local content through three key actions: 1) An Instagram competition to encourage local photographers to submit content tagged with relevant hashtags; 2) A Facebook campaign using familiar local terminology to raise awareness of the partnership and local approach; 3) A LinkedIn campaign targeting freelancers and agencies by humorously pointing out common client requests. The goal is to directly engage the local target audience and address the lack of local content from global image banks.
Yl15 cyber 17
The campaign establishes isifa and Shutterstock as the top partners in the Czech Republic for stock photos, videos, and music. It will launch social media channels on Facebook, Twitter, and Periscope called "Photos Speak Czech" to showcase Czech contributors creating and discussing their stock content live. Contributors will share backstories and tips for using Shutterstock effectively. Periscope broadcasts will stream live and be archived on Facebook, and viewers can purchase featured content. The goal is to inspire more creative use of stock photos and show local support is available through the new Czech partnership between isifa and Shutterstock.
Yl15 cyber 05
The integrated social media campaign promotes the services of Isifa & Shutterstock to young creative professionals. It positions Isifa as a "personal creative" that users can consult with online for creative solutions and content from Shutterstock's huge library. The campaign features four archetypes representing different personal creatives. It aims to create engaging content for social media that is personalized yet representative of the creative lifestyle and daily work of the target audience. The goal is for Isifa and Shutterstock to become essential resources and inspirations for creatives that no agency or client could function without.
Yl15 cyber 19
Isifa is launching a campaign to promote their Shutterstock support services for creatives in the Czech Republic and Slovakia. As part of the campaign, they are introducing an virtual "Isifa buddy" who will provide local language help and support to creatives on using Shutterstock's tools and solving technical issues. The campaign will involve a contest on social media where people can choose to send their creative friends or colleagues either a short-term gift like an energy drink, or an "Isifa buddy" who provides long-term support. The goal is to raise awareness of the benefits Isifa's services provide.
Yl15 cyber 09
The document proposes an integrated social media campaign to launch a new brand called "Shuttersifa" that would aggregate the customer service expertise of ISIFA and the product offerings of Shutterstock. The campaign would use Facebook, LinkedIn, and a blog called "Shuttersifa" to reach current and potential customers. Facebook and the blog would share tips and stories to build knowledge around legally and effectively finding media content to suit customers' needs. LinkedIn would target professionals to share business information and find new opportunities. The goal is to establish Shuttersifa as the partner that makes work easier through personalized support across different online channels.
Yl15 cyber 08
The document proposes an integrated social media campaign to raise awareness of a new partnership between isifa and Shutterstock. The campaign will use Facebook video ads, YouTube ads, and LinkedIn messages. For Facebook, video ads will be targeted at relevant job titles and interests. YouTube ads will feature an animated video explaining the partnership benefits. LinkedIn messages will contact decision makers at media agencies. The goal is to spread information widely through social media and then directly contact influencers.
Yl15 cyber 16
The campaign aims to generate buzz for a new local photography service by having their team respond to social media posts with comical photos related to the content of the posts. People can add #whereismyphoto to any Facebook or Twitter updates and the team will find an appropriate photo and reply. The goal is to showcase that the local team is available 24/7 to provide photos for any need and direct people to a microsite with information about the campaign and company services.
Yl15 cyber 02
The document proposes a social media campaign to raise awareness of Isifa's customer service for Shutterstock users. The campaign would use Facebook, Twitter, and LinkedIn over 4-5 months. On Facebook, they would create interactive videos promoting Isifa's assistance. Twitter would feature tips from an ambassador and live video support. LinkedIn would publish professional blog posts and build a network of industry contacts. The goal is to establish Isifa as a friendly, helpful resource for Shutterstock users through engaging content across multiple platforms.
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Yl15 cyber 10
The document describes an integrated social media campaign to promote the partnership between Shutterstock and isifa in the Czech market. The campaign aims to highlight the local orientation and increased local content through three key actions: 1) An Instagram competition to encourage local photographers to submit content tagged with relevant hashtags; 2) A Facebook campaign using familiar local terminology to raise awareness of the partnership and local approach; 3) A LinkedIn campaign targeting freelancers and agencies by humorously pointing out common client requests. The goal is to directly engage the local target audience and address the lack of local content from global image banks.
Yl15 cyber 17
The campaign establishes isifa and Shutterstock as the top partners in the Czech Republic for stock photos, videos, and music. It will launch social media channels on Facebook, Twitter, and Periscope called "Photos Speak Czech" to showcase Czech contributors creating and discussing their stock content live. Contributors will share backstories and tips for using Shutterstock effectively. Periscope broadcasts will stream live and be archived on Facebook, and viewers can purchase featured content. The goal is to inspire more creative use of stock photos and show local support is available through the new Czech partnership between isifa and Shutterstock.
Yl15 cyber 05
The integrated social media campaign promotes the services of Isifa & Shutterstock to young creative professionals. It positions Isifa as a "personal creative" that users can consult with online for creative solutions and content from Shutterstock's huge library. The campaign features four archetypes representing different personal creatives. It aims to create engaging content for social media that is personalized yet representative of the creative lifestyle and daily work of the target audience. The goal is for Isifa and Shutterstock to become essential resources and inspirations for creatives that no agency or client could function without.
Yl15 cyber 19
Isifa is launching a campaign to promote their Shutterstock support services for creatives in the Czech Republic and Slovakia. As part of the campaign, they are introducing an virtual "Isifa buddy" who will provide local language help and support to creatives on using Shutterstock's tools and solving technical issues. The campaign will involve a contest on social media where people can choose to send their creative friends or colleagues either a short-term gift like an energy drink, or an "Isifa buddy" who provides long-term support. The goal is to raise awareness of the benefits Isifa's services provide.
Yl15 cyber 09
The document proposes an integrated social media campaign to launch a new brand called "Shuttersifa" that would aggregate the customer service expertise of ISIFA and the product offerings of Shutterstock. The campaign would use Facebook, LinkedIn, and a blog called "Shuttersifa" to reach current and potential customers. Facebook and the blog would share tips and stories to build knowledge around legally and effectively finding media content to suit customers' needs. LinkedIn would target professionals to share business information and find new opportunities. The goal is to establish Shuttersifa as the partner that makes work easier through personalized support across different online channels.
Yl15 cyber 08
The document proposes an integrated social media campaign to raise awareness of a new partnership between isifa and Shutterstock. The campaign will use Facebook video ads, YouTube ads, and LinkedIn messages. For Facebook, video ads will be targeted at relevant job titles and interests. YouTube ads will feature an animated video explaining the partnership benefits. LinkedIn messages will contact decision makers at media agencies. The goal is to spread information widely through social media and then directly contact influencers.
Yl15 cyber 16
The campaign aims to generate buzz for a new local photography service by having their team respond to social media posts with comical photos related to the content of the posts. People can add #whereismyphoto to any Facebook or Twitter updates and the team will find an appropriate photo and reply. The goal is to showcase that the local team is available 24/7 to provide photos for any need and direct people to a microsite with information about the campaign and company services.
Yl15 cyber 02
The document proposes a social media campaign to raise awareness of Isifa's customer service for Shutterstock users. The campaign would use Facebook, Twitter, and LinkedIn over 4-5 months. On Facebook, they would create interactive videos promoting Isifa's assistance. Twitter would feature tips from an ambassador and live video support. LinkedIn would publish professional blog posts and build a network of industry contacts. The goal is to establish Isifa as a friendly, helpful resource for Shutterstock users through engaging content across multiple platforms.
Yl15 cyber 18
A local partnership between Shutterstock and Isifa will provide full support in Czech to Czech creative professionals using Shutterstock's content. An integrated social media campaign will communicate this benefit and direct users to a microsite where they can subscribe to Isifa's email newsletter in exchange for a reward. The campaign will use paid formats on YouTube, Spotify and LinkedIn to explain the key benefit through translated music videos and recordings that lead users to the microsite.
Yl15 cyber 14
The campaign aims to raise awareness of Shutterstock's partnership with Isifa and the benefits it brings users, focusing on creatives and managers who decide on image banks. It will encourage creatives to contribute local Czech visuals to enlarge Shutterstock's regional portfolio and fill a gap. The campaign uses Facebook to aggregate content and reach the public, Behance to involve creatives, and a blog for more in-depth content. It seeks to highlight local content and services while connecting Shutterstock's global and local offerings.
Yl15 cyber 06
The document outlines a social media campaign to promote Shutterstock and its local partner ISIFA. The campaign would involve mashing up photos in a meme style on a microsite and sharing the creations on Instagram, Facebook, and YouTube. Users would be encouraged to submit their own photos to be mashed up. Videos of the photo mashing process would be shared on YouTube. The microsite would also include how-to guides, FAQs, and downloadable resources to build engagement and a long-term relationship with creative users. The goal is to leverage people's sense of humor to raise awareness of Shutterstock's partnership with ISIFA.
Yl15 cyber 01
The proposed social media campaign will target marketing and media professionals through Facebook, LinkedIn, and YouTube. It will show them everyday situations from the perspective of a Shutterstock user to highlight the benefits of a new partnership between Isifa and Shutterstock. Content will be tailored based on the target audience's job titles, interests, and behaviors. The campaign aims to build awareness of the new partnership and present Isifa and Shutterstock as caring and well-equipped solution providers.
Yl16 cyber 09
The document proposes an integrated social media campaign on Facebook, YouTube, and Instagram to promote the development projects of People in Need organization. The campaign will create humorous animated videos about various development projects to generate interest and shares among young people in the Czech Republic. Paid advertising will target 330,000 users on Facebook and Instagram for 50,000 CZK total, and 180,000 users on YouTube for 20,000 CZK. Additionally, the humorous content is expected to organically spread through sharing on social media. The videos will clarify misunderstandings about foreign development work in an entertaining way without sound.
Yl16 cyber 27
1. The document discusses a campaign by PIN (People in Need) to promote their development cooperation work and address myths about foreign aid.
2. The campaign will use three social media platforms - YouTube, Instagram, and Facebook - to share authentic stories and expressions of gratitude from communities helped by PIN's projects.
3. On each platform, PIN will pursue different objectives - raising awareness on YouTube, bringing the topics closer through local content on Instagram, and stimulating discussion on Facebook. But across all platforms, PIN aims to show locals helped by its work in order to demonstrate the impact and counter myths about foreign aid.
Yl16 cyber 24
People in Need decided to raise awareness about development aid and fight myths about its necessity by giving their target audience an authentic experience through an integrated social media campaign. They introduce an Ethiopian vlogger, Yohaness, who shares content about his life via social media, and connect him with famous Czech bloggers to create engaging dialogues about life in developing countries and the need for aid. Facebook, YouTube and Instagram are used to reach the target audience and promote Yohaness's profile to boost visibility of the campaign.
Evaluation
1) The document summarizes the creation of a magazine cover page and contents using conventions from real media such as a masthead, images, quotes, and page numbers.
2) It would be distributed mainly by larger retailers like HMV and WHSmiths that can afford the shelf space, with estimated sales of 50,000 per month.
3) The target audience is identified as young people, particularly older teens, interested in both indie and rock music based on an online survey.
Yl16 cyber 16
1. The campaign aims to increase awareness and understanding of development aid in the Czech Republic by sharing positive stories of how it has helped people in need.
2. It will feature videos, images, and audio on Facebook, YouTube, and Spotify showing beneficiaries of development projects speaking in imperfect Czech about how their lives have improved with access to things like education, healthcare, and clean water.
3. The content will be shared gradually across the platforms to tell engaging stories that humanize the impact of development aid and show people in the Czech Republic that it is making a meaningful difference.
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Public relations campaign
I produced this (hypothetical) Public Relations campaign for Hope Street Hotel. The campaign was based around a new law which affected the hotel, and how they would overcome this change.
Yl15 cyber 20
The campaign aims to raise awareness about using copyrighted images and content without authorization in the Czech Republic. It will use social media platforms like Facebook, Instagram, and YouTube to educate people on the legal risks and provide information on how to access content legally through Isifa, the exclusive reseller of Shutterstock in the Czech Republic. Influencers will be engaged to join the #legalcontentcommunity to further spread the message. The goal is to shock people initially to spark discussion around the topic and then provide solutions on obtaining content legally.
Yl15 cyber 04
The document discusses a social media campaign to promote a new partnership between Isifa and Shutterstock. The campaign will use Shutterstock, Facebook, and Instagram to share information about the benefits of the partnership using the key message "Better together. Shutterstock, Isifa and you." On Shutterstock, keyword optimized visuals will direct users to an Isifa blog for details. Facebook will feature articles and contests. Instagram will hold a contest asking users to find bizarre photos with the hashtag #bettertogether to promote awareness of the partnership.
Achieving and measuring success on the social web
The document discusses success on the social web and how to measure it. It outlines that success is built through developing relationships over time through many lightweight interactions. It also stresses defining objectives and success for social media that are relevant to business goals. The document provides examples of tools to measure engagement, brand health, and impact on business metrics like leads and sales.
Yl16 cyber 07
The social media campaign will use Facebook, Instagram, and Twitter to debunk myths about development cooperation. On Facebook, ads will retarget visitors to an informative website. Instagram will use hashtags to "filter out myths and reveal the truth." Twitter will post partial retweets to show how misleading it can be to only know half the truth. The goal is to inform the target audience about the positive impact of development cooperation.
Silent Night
The document outlines a media and communications plan for a campaign called Orange Harmony aimed at reducing noise levels on Orange Street. The plan segments audiences into residents, local government, businesses, pubs/venues, customers, and volunteers. It proposes using social media, websites, videos, posters, flyers, branded clothing, and community events to influence each group. The goals are to create harmony between all stakeholders and see the initiative as a success within 3-6-9 months. Underpinning communication theories include the two-step flow model and giving the campaign a positive frame.
Yl15 cyber 15
The document outlines a campaign to introduce a team of professionals from Isifa who will provide local representation and support services for Shutterstock customers in the Czech Republic for free. The campaign will include creating profiles and personas for the professionals on Facebook and LinkedIn, producing educational "How To" videos on Vine, and testimonial videos on YouTube. It will also involve building a microsite to showcase the professionals and direct traffic from display ads.
YOUNG LIONS COMPETITION PROJECT
The document describes a marketing campaign to promote a team of professionals from Isifa who provide local support services for Shutterstock customers in the Czech Republic for free. The campaign involves creating profiles and personas for the professionals on Facebook and LinkedIn, producing educational "How To" videos on Vine, and testimonial videos on YouTube. It also includes building a microsite to introduce the professionals and direct visitors to the social media channels and videos. The goal is to communicate the value added by the local customer support services.
Presentatoion
The document provides information and instructions for students to create a presentation to pitch campaign ideas to the organization Copyright Heroes. It explains that students must develop two campaign ideas using two different media forms/platforms. They will present their ideas and research to their teacher, who is acting as an agent for Copyright Heroes. The presentation should include details of their research into how copyright issues affect their local community, their chosen target audience, and their ideas for promoting the campaign through local or national media. Examples of successful presentations from previous years are linked. Strict guidelines and a deadline are provided for the project.
Youth companion
The document proposes developing an app and global franchise model called Youth's Companion to connect young professionals working from home. The app would organize events, publish media like videos and magazines, and conduct research on youth behavior and culture mixing around the world. It aims to solve problems like racial issues, environmentalism, and rebranding company values through social gaming theories, surveys, and case studies published on the app.
Youth companion
This document outlines plans for the Youth's Companion app, which will recruit young professionals globally to participate in creative events and publish media. The app aims to study human behavior, connect youth, and promote citizen brands through franchised events, videos, magazines, and games. It will address issues like racial problems, the environment, and company values through remarketing and social gaming theory. The document provides details on the app's target groups, marketing projects, forums, and notes for users and brand citizens.
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Yl15 cyber 18
A local partnership between Shutterstock and Isifa will provide full support in Czech to Czech creative professionals using Shutterstock's content. An integrated social media campaign will communicate this benefit and direct users to a microsite where they can subscribe to Isifa's email newsletter in exchange for a reward. The campaign will use paid formats on YouTube, Spotify and LinkedIn to explain the key benefit through translated music videos and recordings that lead users to the microsite.
Yl15 cyber 14
The campaign aims to raise awareness of Shutterstock's partnership with Isifa and the benefits it brings users, focusing on creatives and managers who decide on image banks. It will encourage creatives to contribute local Czech visuals to enlarge Shutterstock's regional portfolio and fill a gap. The campaign uses Facebook to aggregate content and reach the public, Behance to involve creatives, and a blog for more in-depth content. It seeks to highlight local content and services while connecting Shutterstock's global and local offerings.
Yl15 cyber 06
The document outlines a social media campaign to promote Shutterstock and its local partner ISIFA. The campaign would involve mashing up photos in a meme style on a microsite and sharing the creations on Instagram, Facebook, and YouTube. Users would be encouraged to submit their own photos to be mashed up. Videos of the photo mashing process would be shared on YouTube. The microsite would also include how-to guides, FAQs, and downloadable resources to build engagement and a long-term relationship with creative users. The goal is to leverage people's sense of humor to raise awareness of Shutterstock's partnership with ISIFA.
Yl15 cyber 01
The proposed social media campaign will target marketing and media professionals through Facebook, LinkedIn, and YouTube. It will show them everyday situations from the perspective of a Shutterstock user to highlight the benefits of a new partnership between Isifa and Shutterstock. Content will be tailored based on the target audience's job titles, interests, and behaviors. The campaign aims to build awareness of the new partnership and present Isifa and Shutterstock as caring and well-equipped solution providers.
Yl16 cyber 09
The document proposes an integrated social media campaign on Facebook, YouTube, and Instagram to promote the development projects of People in Need organization. The campaign will create humorous animated videos about various development projects to generate interest and shares among young people in the Czech Republic. Paid advertising will target 330,000 users on Facebook and Instagram for 50,000 CZK total, and 180,000 users on YouTube for 20,000 CZK. Additionally, the humorous content is expected to organically spread through sharing on social media. The videos will clarify misunderstandings about foreign development work in an entertaining way without sound.
Yl16 cyber 27
1. The document discusses a campaign by PIN (People in Need) to promote their development cooperation work and address myths about foreign aid.
2. The campaign will use three social media platforms - YouTube, Instagram, and Facebook - to share authentic stories and expressions of gratitude from communities helped by PIN's projects.
3. On each platform, PIN will pursue different objectives - raising awareness on YouTube, bringing the topics closer through local content on Instagram, and stimulating discussion on Facebook. But across all platforms, PIN aims to show locals helped by its work in order to demonstrate the impact and counter myths about foreign aid.
Yl16 cyber 24
People in Need decided to raise awareness about development aid and fight myths about its necessity by giving their target audience an authentic experience through an integrated social media campaign. They introduce an Ethiopian vlogger, Yohaness, who shares content about his life via social media, and connect him with famous Czech bloggers to create engaging dialogues about life in developing countries and the need for aid. Facebook, YouTube and Instagram are used to reach the target audience and promote Yohaness's profile to boost visibility of the campaign.
Evaluation
1) The document summarizes the creation of a magazine cover page and contents using conventions from real media such as a masthead, images, quotes, and page numbers.
2) It would be distributed mainly by larger retailers like HMV and WHSmiths that can afford the shelf space, with estimated sales of 50,000 per month.
3) The target audience is identified as young people, particularly older teens, interested in both indie and rock music based on an online survey.
Yl16 cyber 16
1. The campaign aims to increase awareness and understanding of development aid in the Czech Republic by sharing positive stories of how it has helped people in need.
2. It will feature videos, images, and audio on Facebook, YouTube, and Spotify showing beneficiaries of development projects speaking in imperfect Czech about how their lives have improved with access to things like education, healthcare, and clean water.
3. The content will be shared gradually across the platforms to tell engaging stories that humanize the impact of development aid and show people in the Czech Republic that it is making a meaningful difference.
The Future is now! How Pinterest helps marketeers to tap into user intent #AFBMC
Vortrag von Jan Honsel und Jana Würfel auf der AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/
Public relations campaign
I produced this (hypothetical) Public Relations campaign for Hope Street Hotel. The campaign was based around a new law which affected the hotel, and how they would overcome this change.
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Yl15 cyber 20
The campaign aims to raise awareness about using copyrighted images and content without authorization in the Czech Republic. It will use social media platforms like Facebook, Instagram, and YouTube to educate people on the legal risks and provide information on how to access content legally through Isifa, the exclusive reseller of Shutterstock in the Czech Republic. Influencers will be engaged to join the #legalcontentcommunity to further spread the message. The goal is to shock people initially to spark discussion around the topic and then provide solutions on obtaining content legally.
Yl15 cyber 04
The document discusses a social media campaign to promote a new partnership between Isifa and Shutterstock. The campaign will use Shutterstock, Facebook, and Instagram to share information about the benefits of the partnership using the key message "Better together. Shutterstock, Isifa and you." On Shutterstock, keyword optimized visuals will direct users to an Isifa blog for details. Facebook will feature articles and contests. Instagram will hold a contest asking users to find bizarre photos with the hashtag #bettertogether to promote awareness of the partnership.
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The document discusses success on the social web and how to measure it. It outlines that success is built through developing relationships over time through many lightweight interactions. It also stresses defining objectives and success for social media that are relevant to business goals. The document provides examples of tools to measure engagement, brand health, and impact on business metrics like leads and sales.
Yl16 cyber 07
The social media campaign will use Facebook, Instagram, and Twitter to debunk myths about development cooperation. On Facebook, ads will retarget visitors to an informative website. Instagram will use hashtags to "filter out myths and reveal the truth." Twitter will post partial retweets to show how misleading it can be to only know half the truth. The goal is to inform the target audience about the positive impact of development cooperation.
Silent Night
The document outlines a media and communications plan for a campaign called Orange Harmony aimed at reducing noise levels on Orange Street. The plan segments audiences into residents, local government, businesses, pubs/venues, customers, and volunteers. It proposes using social media, websites, videos, posters, flyers, branded clothing, and community events to influence each group. The goals are to create harmony between all stakeholders and see the initiative as a success within 3-6-9 months. Underpinning communication theories include the two-step flow model and giving the campaign a positive frame.
Yl15 cyber 15
The document outlines a campaign to introduce a team of professionals from Isifa who will provide local representation and support services for Shutterstock customers in the Czech Republic for free. The campaign will include creating profiles and personas for the professionals on Facebook and LinkedIn, producing educational "How To" videos on Vine, and testimonial videos on YouTube. It will also involve building a microsite to showcase the professionals and direct traffic from display ads.
YOUNG LIONS COMPETITION PROJECT
The document describes a marketing campaign to promote a team of professionals from Isifa who provide local support services for Shutterstock customers in the Czech Republic for free. The campaign involves creating profiles and personas for the professionals on Facebook and LinkedIn, producing educational "How To" videos on Vine, and testimonial videos on YouTube. It also includes building a microsite to introduce the professionals and direct visitors to the social media channels and videos. The goal is to communicate the value added by the local customer support services.
Presentatoion
The document provides information and instructions for students to create a presentation to pitch campaign ideas to the organization Copyright Heroes. It explains that students must develop two campaign ideas using two different media forms/platforms. They will present their ideas and research to their teacher, who is acting as an agent for Copyright Heroes. The presentation should include details of their research into how copyright issues affect their local community, their chosen target audience, and their ideas for promoting the campaign through local or national media. Examples of successful presentations from previous years are linked. Strict guidelines and a deadline are provided for the project.
Youth companion
The document proposes developing an app and global franchise model called Youth's Companion to connect young professionals working from home. The app would organize events, publish media like videos and magazines, and conduct research on youth behavior and culture mixing around the world. It aims to solve problems like racial issues, environmentalism, and rebranding company values through social gaming theories, surveys, and case studies published on the app.
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This document outlines plans for the Youth's Companion app, which will recruit young professionals globally to participate in creative events and publish media. The app aims to study human behavior, connect youth, and promote citizen brands through franchised events, videos, magazines, and games. It will address issues like racial problems, the environment, and company values through remarketing and social gaming theory. The document provides details on the app's target groups, marketing projects, forums, and notes for users and brand citizens.
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Snapchat is a mobile app known for its disappearing photos and videos. It has grown rapidly since launching in 2011 and now has over 80 million active users globally. While most of its users are young (ages 13-25) and female, Snapchat has introduced new features like Stories that allow brands to reach this difficult demographic. Several major brands have had success using Snapchat to engage users and drive sales through exclusive content and discounts. However, Snapchat also has disadvantages for brands like a lack of metrics and an inability to achieve viral sharing within the app. Overall, Snapchat provides an innovative new format for brands to experiment with mobile advertising and messaging.
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Yl15 cyber 07
The document proposes an integrated social media campaign to promote the connection between Shutterstock and Isifa and introduce a new website called ShutterstockGate. The campaign would use YouTube, Facebook, and Instagram, with an Ambassador creating videos for YouTube explaining the benefits of the connection. Contest would be held on Instagram and promoted on Facebook and the microsite ShutterstockGate to motivate potential content creators. The goal is to raise awareness of the new options through ShutterstockGate and encourage both customers and contributors.
Yl15 cyber 21
The campaign aims to raise awareness of the connection between Shutterstock and isifa in the Czech Republic. It will use video marketing on Facebook and YouTube to showcase isifa's video portfolio and direct users to fill out a contact form on isifa.com. This will provide users with free credits for Shutterstock and allow isifa to build an email database. Bloggers will also discuss legal issues around content licensing and promote isifa's services to further educate people on the benefits of the isifa-Shutterstock partnership. The goal is to leverage Shutterstock's existing user base and bring new users by highlighting isifa's added values like local content and customer support.
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Yl15 cyber 13
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Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 04
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 03 - WINNER
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 07
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 05
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 12
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 16
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 17
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 15
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 18
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
The document discusses dyeing at the St. Zdislava hospice. The hospice aims to make the final days of life colorful experiences for patients surrounded by those who care for them. Visitors to the hospice's website can find information on how to offer help or support.
Young Lions CZ 2023 | PRINT 06
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 04 - Honorary Mention
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 05
Palliative care aims to make being ill less scary by ensuring patients' lives don't end when entering hospice. The organization provides palliative care and wants to inform people it is not just for the final stage of life. Visiting their website at www.hospiczdislavy.cz provides more details on their services.
Young Lions CZ 2023 | PRINT 11
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 14
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 13
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 07
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 09
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
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Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
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Yl15 cyber 22
- 1. 1. SUMMARY We already know Czech guys! Shutterstock becomes more human. They know local needs and it brings new opportunities to customers. Our campaign is built on know-how of local users, events and habits. During whole year we present the most famous habits and events relevant to Czech market. We show to Czech audience two or three options of solutions for concrete situation and then we introduce we already know the right and best answer. We also give a chance to user try how well they know the Czechs. The key message is that Shutterstock knows local environment, because they have a new partner Isifa who has many experience and knowledge. SUMMARY PICTURE INTEGRATED SOCIAL MEDIA CAMPAIGN SUMMARY YL2015_cyber_team_22 1
- 2. 2. WRITTEN SUBMISSION OF THE CAMPAIGN We want to present the fact, that Shutterstock already know the Czech environment thanks to cooperation with Isifa, by easy and funny way, which looks like quiz and other contents as videos and visuals for other media. We will demonstrate knowledge of local users, events and habits on social networks targeting to the right audience. All materials will include the key message: “We already know…” with the conclusion “Czech guys love draft beer with perfect foam” or “We already know…” and the conclusion “Czech guys have their shoes off at home”. We also bring the chance to try how well users know the Czech and of course they have chance to ask questions regarding Shutterstock. WHAT IS YOUR SOLUTION? We decided to start with promotion on two most favorite social media platforms in local market. On these channels we as a Shutterstock will focus on video and visual formats with message “We already know … and you?” which leads to the microsite where is the widget of third social network – ask.fm, which serve as care center. On microsite we explain how we know the locals – we have a right partner, so don’t worry to ask us. We also want to people share the funny content and discuss about the topics, so we add quiz where users can have a fun and also educate about Czech habits and share results. HOW DOES IT WORK? People know Isifa as a partner of Getty Images. Now we want to present them their new partnership with Shutterstock in local market. When people using Shutterstock, they didn´t know their connection with local company as Isifa and that´s the problem. We want to build the brand awareness with the key benefit of this partnership = brand new knowledge about local users and their needs – Shutterstock already know Czechs. We don´t necessary need to activate our audience, we mainly want to say them about our partnership through promo materials based on classic common activity, traditions and habits during whole year. We don´t want to be a partner for one night, we want to build long-term relationship. CREATIVE INSIGHT YL2015_cyber_team_22 2
- 3. 3. THE USE OF 3 SOCIAL MEDIA PLATFORMS FACEBOOK – Promo Posts YOUTUBE - VideoAd with ASK.FM widget YL2015_cyber_team_22 3 MIcrosite – competition
- 4. 4. THE USE OF FACEBOOK PROMO POSTS YL2015_cyber_team_22 4 Communication strategy on Facebook will be about local topics we want to discuss about. We want to create post and communication with key message and topic what is typical for Czechs. We will work with FB ads, mainly with targeting to our special group users.
- 5. 5. THE USE OF YOUTUBE VIDEO ADS YL2015_cyber_team_22 5 YouTube channel is the best way how to assume Young creative users. We want to use video format, because it’s more illustrative and we want to demonstrate our story emotively.
- 6. 6. THE USE OF CARE CENTER ON ASK.FM YL2015_cyber_team_22 6 We want to guarantee a surrounding for communications, for a dialog between you and your users and also between users together. Platform ask.fm is young site with younger users. But we want to take its advantage and work with ask.fm widget on the microsite as well.