Yengage is a Japanese advertising agency that helps market foreign mobile games and Apps in Japan. Services include User Acquisition, Performance Marketing, PR, Creative Production, and Influencer Marketing. This is Yengage's agency credential and public case studies. Visit https://yengage.net for more information.

1. One sole partner. Limitless choices.

2. Who We Are
Yengage is an advertising agency based in San Jose, CA, founded by Digital Advertising
Consortium, Japan’s largest digital media buyer.
Our Mission: To bring new experiences into people’s everyday-life by opening up markets for app
creators and their dreams.
New York
San Jose
Tokyo
Taiwan
Beijing
Shanghai
Vietnam
Thailand

3. Full Service Japanese Ad Agency
Creative Production
It is essential to culturalize your creative in Japan. With our dedicated in-house Japanese
creative team, we make high performing creatives that can appeal to your target
audience whether for user acquisition or App Store Optimization (ASO).
User Acquisition
With our parent company DAC being one of the largest media buying companies in
Japan, we have expertise in running UA campaigns and have strong connections with
both local and global traffic sources.
Influencer Marketing
Influencers such as YouTubers and Instagrammers are on the rise in Japan!
We have connections with local production companies and are able to work with all of
Japan’s top influencers on your behalf.

4. Creative Production Strategy
4
Improve
CTR
Improve
CVR
Improve
CPI
UA Campaign：
Target layers:
Gameplay scene
10 20 30 New
App Store Optimization:
New
Media
Features
Facebook
Twitter
Ad Network
and so on…
Targeting
Core game users
Light game users
Manga/Anime fans
Movie fans
Watches TV daily
Idol enthusiasts
People w/family
Female 10~20
Male 20~30
Female 20~30
Male 30~40
and so on …
Standard way
Power
Using scenes
Appeal Axis
Quality
How/where to use
Problem solving
Limited
World view / story
By character
By opposite sex
News/press release
New sensation
and so on…
Our in-house creative team specializes in the Japanese market. We start off with high
quality creatives and iterate off of that. This speeds up our optimization process and
provides better results faster.
Target layers: 10 20 30 New
Video, Screenshot, Icon

5. Creative Case: Use data and experience to design creative to maximize ROI
5
5
Data driven creative design minimized testing time and maximized ROAS.
メディア ▪ Seasonal
▪ Category
▪ News
▪ Trends
▪ Characters
▪ UX
▪ Limited edition
▪ Sex appeal
And so on…
PDCA
Weekly
CTR/ CVR/CPI
Target：10s-20s Male : mainly using game characters appealing
Changes required due to low CVR
Changed focus to iconic scenes in the game and
variety of characters.
Based on results from A-1, modified and tested various
ways to portray characters.
A-1 A-2
Focused on more successful characters and incorporated
more detailed artwork..
A-3-3
A-3-3
A-2
A-1
1.4x
1.8x
2.4x
CTR: 2.4 times improved
A-3-3
A-2
A-1
1.3x
1.5x
2.7x
CVR: 2.7 times improved
A-3-3A-2
A-1 54% less 63% less!
CPI: 63% reduction
43% less
Previous
Co.
Previous
Co.
Previous
Co.
Targeting Media features App attributes

6. Campaign Optimization: Living Kaizen
We leverage our team’s substantial experience and data to make sound data-driven decision making. Whether it’s for
UA, influencers, or integrated marketing campaigns; we continuously learn, we constantly adapt, we always strive to
improve. In other words, we live kaizen.
©2017 Yengage Corporation 6
❖ Set strategy with clear targets
❖ Analyze previous campaign data and user habits
database
❖ Review next steps based on current period campaign results
❖ Test new ideas in design or targeting
❖ Stop any practices not meeting expectations
❖ Partner with necessary analytic tools
❖ Based on plan, use best mix of tactics
❖ Collect and update data
❖ Analyze progress towards objectives
❖ Leverage ad-technology for real time tracking
❖ Benchmark against industry standards and competitive
landscape

7. User Acquisition Case: Recent successful campaign for major US mobile card game
Yengage Japanese team
$0.24
1.75%
34,016
$14
10,914
$43
7
7
CPC
CVR
Installs
CPI
# of registrations
CPA
<Task> Improve performance compared to last agency within limited budget
<Result> Higher quality clicks leading to higher CVR and lower CPI.
Before
Previous Japanese Agency
$0.23
1.10%
25,984
$20
10,322
$51
30%
+8032
+592
16%
60%
4%
After
<How> Altered the media mix based on data and experience from similar campaigns.
Shortened the time required for creative optimization using proprietary reporting software.

8. User Acquisition Case: Line Ads Platform For Hardcore Zombie Game 8
Customer KPI Yengage Japanese Team
CPC $0.67
CVR ~9%
CPI ~$7
ROAS Day 7 ~30%
Through designing compelling creative and call-to-action plus an effective bid strategy, we acquired high-value users for
major Zombie game on Line Ads Platform.

9. User Acquisition Case: Twitter Campaign For Social Casino Game 9
By leveraging our internal data and team’s experience, we were able to find similar users (measured by LTV) compared
to our client’s internal campaigns at a lower CPI.
No, account id screen name
1 69011243 you2240
2 2949636337 monsto9653
4 462910310 kiramekiraiti
5 2315633604 yata8016
6 1368503630 haou_seiso
7 2975863122 d_net1101
8 3322009844 invidia__roms
9 252555594 sinntokumaru
10 1584663121 lackming
ユーザ名 総合力 影響力 波及力 生起力 跳躍力 フォロワー数 ツイート数
cgks tuy@クラフィ/スプラ/白猫 23311091 3237428 424963 45543 47 4788 84
クラッシュフィーバーch.｜まとめブログ 16368704 4469961 601664 14000 19 1148 518
SocialGameInfo 8699860 747922 276845 302926 28 20897 6
クラッシュ 5649963 842497 98853 130056 48 825 41
情緒不安定に定評のあるs-jack 5448534 5448534 2180552 16280 0 543103 4
Hiro 1973091 559259 114083 12059 12 261 414
☆100円☆ 1788603 198971 99733 22587 15 4020 22
飛 ば な い 鳥 @ ク ラ フ ィ 1286015 192689 463237 2012 2 14007 33
朱烏@家畜の鑑ʅ(´⊙౪⊙`)ʃ 1243059 268637 72908 12184 13 522 128
うっでぃ 879288 125110 13037 10084 57 195 41
狼ｼｮﾁｬｧ 850499 152350 76859 6146 9 934 79
あおいろえのぐ 811617 98029 76987 151190 9 174 8
きら 803085 209257 86494 15517 6 703 112
2. Research relevant influencers for specific hashtags + cross reference with internal database.
1. Target known users that engage with specific game genre.
KPI Results
CVR ~13%
CPI
~$9
5% lower vs. in-house team
Average LTV 10% higher vs. in-house team
*Example
*Example
3. Combine unique audience with Twitter knowhow and quality creative.
4. Constantly test, iterate, and improve.

10. Influencer Marketing
The Japanese market is more fragmented and fickle than western markets. But with our experience, knowledge, and
relationships, we can build the best plan for you.
Cultural
Understanding
Unique Approach
In-House
Data
It is essential to understand the latest local culture to pick the best influencers.
We always keep track of the latest trends in the industry.
We have experiences planning and proposing various unique campaigns depending on
our clients’ KPIs.
We choose the best with our own internal database collected from our previous influencer
campaigns.

11. Influencer Case: Non-gaming Youtubers for new user acquisition for casual game
11
11
$1=110 yen
With our knowledge of the latest trends in the US, leverage local Japanese influencers to create campaign relevant to
target segment, resulting in lower CPI than customer’s paid user acquisition.
• 25.6% under Target CPI
• 38.0% under in-house paid UA
Result
• Attract new users for casual
game targeting females 18-35
Task
Leverage Youtuber’s popularity to
promote engaging video
Include actual gameplay as:
1. Japanese are accustomed to
sponsored content
2. Ability to feature unique, fun
aspects of the game
How
Campaign details Views
Total
subscribers
Estimated
installs
Estimated
CV rate
Estimated
CPI
2 female Youtubers in August,
2017
135,000
(2-week) 322,000 6,500 4.80% $1.84
3 female Youtubers in October,
2017
165,000
(2-week) 451,000 9,800 5.90% $2.23
3 Youtubers in December,
2017
275,000
(2-week) 686,000 13,500 4.90% $2.23
Casual Mobile Game (UA CPI $5)

12. Influencer Case: Major Update Launch Campaign For Hardcore Mobile Game
12
12
Using our experience and market knowhow, we designed a campaign using a mix of seven gaming and non-gaming
influencers for user acquisition in one weekend.
• 6.0% under target CPI
Result
• Acquire new and lapsed users
for major foreign battleship title
Task
For Gaming Channels:
• Highlight gameplay and features
For Non-gaming Channels:
• Find a unique and interesting
hook, then introduce game in
authentic way.
How
Campaign details Views CTR
Estimated
installs
Est. View-to-
Install Rate
Estimated
CPI
Gaming Channels (3 Male
Influencers)
80,000
(2-week) ~3%
~5,000 1.23% $9.40
Non-gaming Channels (4
Male/Female Mixed)
325,000
(2-week) ~.5%
Hardcore Mobile Game (Target CPI $10)

13. Thank you
info@yengage.net