TargetSummit Moscow Late 2016 | Peakmediation, Jordan Satok

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The document provides 5 tips for maximizing ad monetization from managing over 1000 apps and games. The tips are: 1) Design apps with premium ads in mind; 2) Experiment with many ad networks; 3) Managing ad monetization requires significant work; 4) Constantly optimize ad setups and strategies; 5) Ensure the ad mediation platform prioritizes the app's revenues. The document promotes Peak Mediation as an ad mediation solution that implements these tips through its optimization technology and access to many ad sources.

Mobile

5 Tips I Learned Managing the Ad Monetization
of Over 1000 Apps and Games
Jordan Satok
Chief Operating Officer, Peak Mediation

I’ve managed the ad monetization of 
thousands of apps and games
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

I want to share 5 tips to help you maximize your ad monetization
I want to share 5 tips to help
you maximize your
ad monetization
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

Design Your App
with Premium Ads in Mind
#1
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

Which do you think performed better?
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

Crossy Road had 40x higher eCPMs
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Flappy Birds was a huge organic success
story, but didn’t monetize effectively
The banner ad placement, using just a single
ad network, had eCPMs below $0.50
Hundreds of 1 star reviews in the App Store
complaining about ads
Crossy Road was designed with ads in
mind
Using mediation and over 10 ad networks,
Crossy Road’s eCPM was over $20
$10m in revenue in 90 days
Players enjoyed watching rewarded ads to
earn credit

Experiment with
Many Ad Networks
#2
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

Working with one, two or three ad
networks isn’t sufﬁcient to have strong
international revenues
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

The ﬁrst 1-2 ads from each ad network have
high eCPMs, and the following ads have much
lower (less than 50%) eCPMs. Rotate between
ad networks at lower ranks in your waterfall to
ensure you’re only receiving the premium
campaigns
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

You should be working with
a minimum of 8
ad networks to ensure strong ﬁll rates and eCPMs
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

Making Money
is a lot of Work
#3
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

A client of ours had a team of 6 full time staff
managing their ad monetization before
switching to Peak Mediation
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

“Ad operations is a fucking pain in the ass”
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

Downloading a bunch of ad network SDKs or
mediation SDKs doesn’t work. You need to
build relationships, negotiate preferential rates
and experiment with different optimization
strategies
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

Some ad networks take up to a 50% revenue
share. Build relationships, negotiate
exclusivities or “ﬁrst look” deals to maximize
you revenues
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

Optimize, Optimize,
Optimize, Optimize
#4
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

Setting up a simple waterfall is not enough to
maximize your revenues
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

At a minimum, you should be updating your
waterfalls by country each day
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

To truly optimize your revenues, work with a
mediation platform that has automated user
level optimization capabilities
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

Make Sure Your Mediation Platform
is Working for YOU
#5
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

Mediation Platforms typically have two
business models
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

Sell their own ads, competing in your waterfalls
to earn impressions
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
A

Remain impartial, focus just on optimizing and
managing your revenues, and take a revenue
share
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
B

You should be working with partners who wins
when you win, by increasing your revenues,
rather than by competing with your ad
networks
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
What did we learn today?
?

We designed Peak Mediation with
these tips in mind
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

Peak Mediation is the complete mobile ad
monetization solution, making you more
money and reducing work
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

Our simple SDK includes access to over 20
high performance ad networks, ad
exchanges and premium demand partners,
offering rewarded video, interstitials, banners
and native ads
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

Through cutting edge optimization
technology and deep industry relationships,
Peak Mediation works to deliver a premium
ad experience at the highest rates
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com

Get in Touch!
jordan@peakmediation.com
http://peakmediation.com

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