Yahoo Application Platform (YAP) allows developers to build engaging applications that can be permanently parked in high-traffic areas on Yahoo sites, making them viral in nature. YAP apps can be quickly built using YML and have access to 600 million Yahoo users. YAP supports both small cached views and full external views. Small views are limited to HTML and YML while full views also support JavaScript, CSS, and external URLs. YAP apps can access user profile data and social graph connections through Yahoo APIs.

1. Yahoo Application PlatformSudar MuthuResearch EngineerTwitter: @sudarmuthu

2. Overview What is YAPWhy use YAPWhat can you do with YAPAnatomy of YAP appSmall ViewFull ViewYMLYAP CautionsDemoThank you2

3. Open ApplicationsHOME PAGEMY YAHOO!Y! TOOLBARPULSE…more coming soon

4. Why hack open apps?ENGAGING- Permanently parked in high-traffic starting points- Viral in natureEASY TO BUILD- Quickly prototype idea within 24 hours- Launch directly in production. No blockers!DISTRIBUTABLE- Discovery- Promotion- Media buy enhancedSOCIAL- Access user Profile & Connection data- Interactive, personalizedMY APP

5. What can you do?Materialize Social Graph data for engaging experiencesBuild apps for Yahoo! network and reach 600M+ audienceUse updates API to make your hacks viralImprove social search experienceThink social games!Personalize your hacks with Yahoo! Profile data. Use Yahoo! Login.

6. YAP : Small ViewSmall sizeCached, needs to be fastSupports only: Html, Inline css, YML

7. YAP: Canvas ViewLoads external URL from your serverSupport for:Open social

8. YML, CSS, HTML, JSRuns in an iFrame with CajaYahoo! SDK

9. YAP - Accessing User DataGuidUnique identifier for a userPublic info, can be stored on your serversConsumer Key / SecretSpecifies “API Scopes”Enables to query Yahoo! WSNecessary for OAuth 1.1 authenticationAutomatically created for you in devTool

10. Social Platforms: Available APIsSocial Directory: One Social GraphContacts, connections & profile dataUpdatesSyndicate user content & activity PresenceRead, write presenceSDK simplifies access Make it easy: YQL- -

11. YML: Yummy Language To Get You StartedEnables you to get cool features fast<yml:a view=”Full” params=”prefs.php”/>Enables ajaxy behaviors in SmallView<yml:profile-pic uid=”XXX”><yml:name uid=”viewer” linked="true"/> <yml:friend-selector uid="viewer"/> <yml:user-badge uid="viewer" linked="true” /> More: http://developer.yahoo.com/yap/guide/yapdev-yml.html- -

12. YML – Demo Demo app http://pulse.yahoo.com/y/apps/xevKmU6s/ Source codehttp://github.com/sudar/yml-demo11

13. Demo – Ego SearchYAP Demo – Ego Search http://pulse.yahoo.com/y/apps/Xa1rAM6k/Source Codehttp://github.com/sudar/ego-search12

14. https://developer.apps.yahoo.com/projects/

16. Gadget XML: http://github.com/sudar/ego-search/blob/master/gadget.xml

20. PHP Code: http://github.com/sudar/ego-search/blob/master/fullview.php

21. YAP CautionsYour gadget URL needs to be a prod hostNot all HTML/JS will run for securityJS/HTML will be cajoledYML and OpenSocial are whitelistedSmall view: No JavascriptNO CSSNo <a> Links except via YML