Rising Stars - Presentation by Yavin Gill-More, CEO of Yad2 at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.

1. Yad2.co.il
Classified Internet Market –
The Israeli model
Yad2: Hebrew for “second hand”

2. YAD2.co.il

3. YAD2.co.il

4. YAD2.co.il
 Yad2 was launched in 2005 into a classified
Print market with three leading players
 The free model created a shift in the
market habits
 In 2010, Yad2 was acquired by Walla group,
based on market value of M156 NIS
 Today it is a leading player in the classified
market for cars, housing and second hand
products
 It is also the most profitable site in the
Israeli market
 The brand enjoys an awareness (aided) of
97%, and is a known and loved brand

5. Yad2 is one of the 5 top
Israeli websites
 Over 400K daily visits
 Over 3M monthly Visits
 10K new ads a day
 A 12-minute average time spend
based on local TNS monthly survey

6. 5 principles for leadership retention
Free ad
Free

7. 5 principles for leadership retention
Free ad
Ongoing
innovation
Camera screen Search results

8. 5 principles for leadership retention
The only free site with a call center Free ad
Easy-to-use user interface
Ongoing
innovation
Quality of
Service
Always attentive to user feedback
and suggestions

9. 5 principles for leadership retention
Free ad
Ongoing
innovation
Quality of
Service
Economies
of scale
Housing Cars Second Hand

10. 5 principles for leadership retention
Free ad
Ongoing
innovation
Quality of
Service
Economies
of scale
VAS

11. Brand characteristics
• The “Tel Aviv” of classified – the place to find both buyers and sellers
• Young in spirit – active and energetic as it evolves dynamically
• Vibrant – not too neat; chaotic (in a good sense of quick action and
opportunity exploitation)
• Customer value – provides a real solution for cost saving

12. Who is available ?
“Who is available” is a new service enabling
users to find travel partners, carpools or other
social activities, and to get help from others
in a variety of areas. Examples include:
 Creating a neighborhood jogging group
 Looking for a drummer for a band
 Searching for help with dog walks
 Requiring assistance working a computer
 Volunteer activity

13. Aug’ 2012: Yad2-Live Festival
Festival goals :
 Create a leading and differentiating event
 Keep the brand in users TOM
 innovation as a means for brand strength and amity
 Initiating a major event and influencing the public ….
Based on the social protest and the challenging economic situation, we initiated a festival that
created great buzz, enhanced brand leadership and provided real value for customers
Over 60,000
attended.
500 sales-podia

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