The document discusses offers as an alternative monetization method for games. It notes that only 1 in 360 registered users and 1 in 838 regular users typically pay money directly. Offerwalls allow advertisers to pay game companies when users complete tasks like surveys, videos, or app downloads in exchange for virtual currency. This increases income by 20-50% and grows the percentage of monetized users by 10-20% by exposing more users to virtual currencies. Offerwalls must protect user data and only allow single completions of offers to ensure positive user experiences.

1. Offers –
the future
of alternative monetization

2. Offers:
the future of alternative
monetization
Pareto
Principle?
1 of 360 registered users pays.
1 of 838 registered users pays regularly (at least once a week).
1 of 60 active users pay regularly.
Thanks to several players thousands have an opportunity to recieve
upgrades, new quests, personages, equipment, maps, etc.

3. Offers:
the future of alternative
monetization
Offer
Advertiser offers the player to make an action and pays for it:
register on the web-site, watch a video, fill in the survey,
buy smth in an online store, download and install a program.
Advertiser transfers money, that the player recieves
in virtual currency and the publisher in real currency.

4. Offers:
the future of alternative
monetization
Offer types
Free for the user
fill in the survey, subscribe for the news, watch a video, recieve a coupon,
download and install an application, register on the web-site, etc.
Paid by the user
buy good and servises online, buy the content
(percent for the sum spent returns to the user in virtual currency)

5. Offers:
the future of alternative
monetization
Technology
1. Integrate with Xsolla as a payment service provider.
2. Integrate PayStation.
3. Or use the API to integrate the offerwall into the game.
Player statistics
1. Player registrations, MAU, DAU.
2. The number of monetized users.
3. Geography, age, sex.

6. Offers:
the future of alternative
monetization
Targeting
Each offer is targeted according to:
• countries and cities (Russia + CIS, Moscow + St. Petersburg, Kiev);
• games (all or particular ones);
• maximum completion rate;
• rotation period;
• the sum of virtual currency to be granted;
• possibility to complete an offer multiple times.

7. Offers:
the future of alternative
monetization
Standard
or
alternative?
Offers result in:
+20–50% of income.
+10–20% growth of monetized users, who, after completing an
offer feels all the advantages of virtual currency and start to pay directly.
Simple math: 1/360 turns into 1/306.

8. Offers:
the future of alternative
monetization
From Russia
with love
Advertisers:
• must not abuse personal data;
• we work with user's feedback;
• complete description of the offer.
Players:
• complete an offer only once;
• virtual currency granted only after completion;
• IP and ID whitelistening.

9. Offers:
the future of alternative
monetization
Want
to know more
visit xsolla.com/offers
Masha Romanova
e-mail: m.romanova@xsolla.com
phone: 7 - 342 - 257 - 64 - 31
toll-free in USA: 1 - 877 - 797 - 6552
toll-free in Germany: 0 - 800 - 181 - 6296