Executive Development Program in Business Transformation Strategies is a one year online program for senior working executives. This program enables leaders to make well reasoned decisions in the fluid modern business environments, It provides participants the tools, frameworks and strategies necessary to face business transformational challenges.

1. BUSINESS TRANSFORMATION
STRATEGIES
In collaboration with

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ABOUT XLRI
XLRI was founded in 1949 by a few visionary Jesuit Fathers to bring about a change
in society. The institute always strives to be a management school with a difference.
The pursuit of academic excellence and fostering whole-person integral growth of
students has been the hallmark of XLRI for over six decades. XLRI has consistently
been ranked as one of India's best B-Schools.
Since 2002, XLRI Virtual Interactive Learning (VIL), gives working professionals an
opportunity to undertake management education without taking a break from their
careers. Over 7000 working professionals have benefited from programmes under
XLRI VIL. VIL is a unique model of live online teaching where XLRI faculty teaches
students across the country.
ABOUT ERUDITUS
Eruditus Executive Education offers customised and open programmes in India,
Singapore, Dubai and other global locations in collaboration with MIT Sloan,
Columbia Business School, INSEAD, HBS, Kellogg, Berkeley, Wharton and
EMERITUS Institute of Management. It offers world-class executive education
needed to continuously grow businesses. Led by alumni of INSEAD and Harvard
and supported by eminent programme experts, the programmes here are designed
to give learning experience integrated with sustainable business applications.
Programmes are crafted in different range of formats; In-class, online as well as
blended programmes. The portfolio includes short 2 to 4 day face-to-face
workshops, online courses of 2-3 months duration as well as comprehensive
learning journeys that run over a duration of 6-9 months customised to an
organisation’s requirement. All the programmes at Eruditus are taught by top
B-schools faculty.

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Over the years, Virtual Interactive Learning (VIL) Programmes have strived to
bring the world-class education offered at the XLRI Jamshedpur campus to working
executives across the country. Professionals who pursue VIL courses pursue
education from XLRI while continuing to work in their own organisations without taking
a break. For middle to senior level executives, this is an important opportunity to make
the leap from managerial to leadership roles.
Many of XLRI’s highly qualified faculty have come together to teach this programme,
which aims to imbibe optimum strategic decision making in all participants. One of the
key advantage of this programme will be the high quality of learning from industry
experts and peer learning. The interactions with senior executives in the batch from all
kinds of industries, roles, locations, and backgrounds will enrich the level of learning
significantly, especially during the ten days of modules conducted in XLRI campus. I’m
sure that the twelve months of an intense educational journey will greatly enhance the
strategic knowledge and abilities of all participants and make them well-rounded
leaders who will lead the next phase of India's development.
Wishing all participants a positive year ahead, full of great learnings and
experiences.
Dr. Sangem is a Chartered Accountant and an FPM from
IIM Calcutta.
His research interests are in economics, banking, corporate
finance and business transformation. He has conducted
executive education programmes for several companies
including Accenture, Capgemini, Viacom, L&T, ONGC.
MESSAGE FROM ASSOCIATE DEAN -
VIL PROGRAMME
Dr. Santosh Sangem
Associate Dean, VIL

4. PROGRAMME
OBJECTIVE
XLRI VIL has designed the Business Transformation Strategies, a programme that enables
leaders to make well-reasoned decisions in an environment which has a high level of volatility,
uncertainty, complexity, and ambiguity.
The current business environment faces transformational challenges owing to multiple factors:
digital disruption, blurring of industry boundaries, evolving regulation and globalisation. This
programme provides a comprehensive set of tools/frameworks/strategies to manage these
transformational challenges.
On completing the programme, participants will:
Be able to scan an uncertain environment, identify change agents and understand sources
of challenges.
Develop an integrated cross-functional plan to transform a business in response to the
changing environment.
Be equipped to implement and manage stakeholders involved with the turnaround and
transformation process.
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LEARNING JOURNEY
The Business Transformation Strategies programme is designed as a blend of live online
teaching, campus immersion, case studies and peer-to-peer learning. These elements ensure
participants become business transformation leaders.
Peer to peer
learning and
feedback
Live Online
Teaching
XLRI Campus
Immersion
Project
work
Case
methods
Real world
application
Cohort-based
12 months
programme12

6. PROGRAMME
BENEFITS
06
LEARN BUSINESS TRANSFORMATION
Teaches business transformation in an era where companies and industries are
being disrupted by changes in the business environment.
LEARN FROM INDIA'S BEST PRIVATE BUSINESS
SCHOOL
• Comprehensive and rigorous programme from India’s Number One Ranked
Private Business School.
• Faculty with Rich Academic and Industry Experience.
LEARN AND NETWORK WITH INDUSTRY LEADERS
• Interface with Industry Experts.
• Quality interactions with industry leaders who will be part of your peer group.
Your peers are selected based on a rigorous selection process.
RELIVE THE CAMPUS EXPERIENCE
• Learn and live on the XLRI Jamshedpur Campus over 10 days.
LIVE ONLINE TEACHING
• Learn from the comfort of your home through live online teaching.
2

7. Module 1
Creating Competitive Advantage
with Products & Services
Introduction to Strategy & Business
Environment
Understanding Customer Value Creation
Pricing & Market Segmentation Analysis
Product Life Cycle Analysis
PROGRAMME
MODULES
Module 2
Strategic Performance Assessment
Principles of Organisational Performance
Assessment
Balanced Scorecard for Organisational
Performance Assessment
Module 4
Corporate Strategy
Vertical & Horizontal Integration
Diversification
Corporate Parenting
07
Understanding Strategy
Managing Business
Processes & Operations
Module 5
Business Process & Operations
Analysis
Supply Chain & Value Management
Value Chain Analysis
Business Process Analysis & Redesign
Module 6
Business Process Reengineering &
Design Thinking
Process Improvement Framework
Process Improvement Tools
Introduction to Design Thinking
Module 3
Business Strategy
Porter’s Generic Strategies for
Business
Miles & Snow Strategies for Business
Blue Ocean Strategy
Cooperative Strategies

8. Module 7
Financial Performance Assessment
Understanding Economic & Business
Relevance of Financial Data
Financial Statement Analysis
Analysis of Business Valuation Drivers
PROGRAMME
MODULES
Module 8
Corporate Restructuring - Financial
Restructuring
Restructuring of Funding Sources
Financial Evaluation of Mergers and
Acquisitions
Financial Evaluation of Buybacks, Joint
Ventures, Divestitures, and
Non-Controlling Investments
08
Financial Performance &
Financial Transformation
Module 9
Organisation Design
Paradoxes of organisation
Organisational Structure
Organisational Culture
Organisational process and technology
Organisational Design,
Structure, & Governance
Module 10
Corporate Governance & Risk
Assessment
Role & Structure of Corporate Boards
Market Mechanisms of Governance
Workshop on Risk Assessment &
Management of Organisational Controls
Responsibility Center Design &
Management
Module 11
Environment Analysis
Economies of Scale & Scope
External Environment – PEST, Porter’s
5 Forces Model
Internal Environment – Resources & the
Organisation
Strategic Alignment – SWOT analysis
Environment Analysis

9. PROGRAMME
MODULES
09
Module 12
Organisational Inertia, Resistance,
and Change
Role of Stability and Change in an
Organisation
Sources of Organisational Inertia
Managing Behavioural Change
Managing Communication Objectives
Internal Dynamics of
Transformations
Module 13
Communication Strategies in a
Change Environment
Managing Communication Objectives
Stakeholder Analysis & Management
Communication Strategies in a VUCA
environment
Managing Investor Communications
Managing Communications
during Transformations
Module 14
Corporate Restructuring – portfolio
and organisation
Portfolio Restructuring
Organisational Restructuring
Models of Restructuring &
Business Turnarounds
Module 15
Business Turnarounds
Organisational Consolidation
Growth Strategies
Models of Strategic Change &
Transformation
Managing Change Recipients
Managing Digital Transformation
Module 16
Capstone Project
Comprehensive Case Study Analysis

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Dr. Indrajit Mukherjee
Programme Director
Dr. Mukherjee has a BTech from IIT Kharagpur and a PGDBM and
an FPM from IIM Calcutta.
He has worked with Honeywell, Tata and SAIL.
His research interests include technology and innovation,
strategy, corporate governance and business transformation. He
has presented award winning papers at Indian and international
conferences.
Over the last few decades, the Indian business landscape has witnessed
a sea change. Rapid technological progress, changes in economic policies
and globalisation have all contributed to make the modern business
environment significantly fluid in nature. For XLRI, this necessitated
designing and developing a brand new course in the strategy area. This
course aims to equip senior executives in strategic roles with the skills and
knowledge required to handle this ever-changing business landscape. The
Senior Executive Certificate in Business Transformation Strategies is one of
the very few courses in India which fulfills these requirements.
MESSAGE FROM
PROGRAMME DIRECTOR

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Start Date is 28th July, 2019
Days of the week - Sunday 10:00 am to 01:00 pm
Session Frequency - Once in a Week
Participants are also required to visit the XLRI Jamshedpur Campus twice
over the 12 month learning journey to attend the Campus Immersion.
The Campus Immersion is usually conducted at the beginning and at the
end of the programme. The exact dates of the Campus Immersion will be
conveyed once the programme starts.
Graduation (10+2+3) in any discipline. At least eight years of work
experience in a managerial role.
PROGRAMME
SCHEDULE
ELIGIBILITY
The faculty members teaching their respective courses will
choose the method of evaluation most appropriate to the material.
Assignment /Regular Quizzes will be conducted online.
PROGRAMME
FEES
Instalments Instalment I Instalment II Instalment III
Date 20th Jul, 2019 14th Jan, 202014th Oct, 2019
Amount
INR 1,00,000 (Programme
fees)
+ 20,000 (Campus immersion
accommodation fees)
+ Taxes
INR 1,00,000 (Programme
fees)
+ 20,000 (Campus immersion
accommodation fees)
+ Taxes
INR 1,00,000 (Programme
fees) + Taxes
INR 3,40,000 + taxes
EVALUATION/
ASSESSMENT

12. Participants will be awarded a completion certificate from XLRI on successfully
completing all evaluation components and having a minimum attendance of 70%.
Participants who successfully complete all evaluation components but having attendance
less than 70 % but more than 50% shall be awarded a participation certificate.
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CERTIFICATE
OF COMPLETION
All certificate images are for illustrative purpose only and may be subject to change at the discretion of XLRI-VIL.

13. In collaboration with
C. H. Area (East), Jamshedpur 831001, Jharkhand, India
For any queries please mail us at
xlri@eruditus.com