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Cultural Di7s
Individualism/
                          Collectivism




 Power                                                  Time
Distance                                             Orientation


                         Culture



           Uncertainty                    Masculinity/
           Avoidance                      Femininity
Individualistic
                             or selfish?




Different
levels of                                               On time?
 power?


                           Culture



                                              Distinction
            Minimizing
                                             between male
            uncertainty?
                                              and female?
Individualism/
                                Collectivism


      Internal/
                                                               Time
      External
                                                            Orientation
     Orientation




                               Culture
Achieved/
                                                                Universalism/
Ascribed
                                                                Particularism
 Status




                   Specific/                    Neutral/
                    Diffuse                     Affective
Individualism




Communitarianism
We seek
individual   happiness.
We are born into a

family           .
I decide
on my own.
We serve   society
                 .
Sequential




Synchronic
I easily change

plans         .
We depart on
schedule!
Past and
          Present




Future
We are oriented   towards
the   future.
We are proud of our past.
Universalism




Particularism
Rules apply equally.
We need to count on
ourfriends    .
Neutral




Affective
We are in control of
ourfeelings     .
We show we are excited!
Specific




Diffuse
A friend is a friend in
all respects        .
My life is divided
into business and private.
Achieved
             Status



Ascribed
Status
What we have   accomplished
so far …
I have an undisputed
      position     .
Internal
              Orientation



External
Orientation
We can   dominate
              nature.
We have to   adapt to
external circumstances.
Individualism/
                                Collectivism


      Internal/
                                                               Time
      External
                                                            Orientation
     Orientation




                               Culture
Achieved/
                                                                Universalism/
Ascribed
                                                                Particularism
 Status




                   Specific/                    Neutral/
                    Diffuse                     Affective
Individualistic
                                 or selfish?


      Who is in
                                                       All at once?
      control?




                               Culture
Do we have
                                                                Rules or
 to prove
                                                             relationships?
ourselves?




                  How far do
                                             Do we display
                   we get
                                             our emotions?
Read More
⁄  Harald Felgner
⁄  A spectrum of projects, from international marketing to IT.
⁄  xculture.felgner.ch
Image Credits
/webel/63951310/                                             /liewcf/894035077/



/kamoda/2816743013/                                         /sf2006/1427327612/




                             http://www.flickr.com
/srboisvert/45435603/                                        /colm/2467012869/



/artisancakes/3266608178/                            /maxchernitsov/2976487007/



/haraldfelgner/2562007227/                           /maxchernitsov/2977334764/



/gumtau/3589075516/                                  /maxchernitsov/2977419416/



/roboppy/137977139/                                       /totalaldo/2400635097/



/ambernussbaum/2505536646/                                   Paramount Pictures
/mindgutter/5697895/                                             /teejaybee/758753661/



/joi/522695099/                                            /23065375@N05/2235525962/




                                   http://www.flickr.com
/powerhouse_museum/3251833363/                                /anirudhkoul/2523651888/



/library_of_congress/2722928662/                                   /nick777/565229268/



/p0psicle/3734126673/                                          /der_bobbel/2600591128/



/julishannon/2434691031/                                          /amalthya/84364820/



/good_day/88529908/



/lydur/2333875782/

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