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WYNWOOD
BRAND, IDENTITY & LOGO
WYNWOOD BUSINESS IMPROVEMENT DISRICT
ProjectName
• Wynwood Business Improvement District (BID) is seeking a
brand refresh, including logo and identity package, for it
communication needs across all platforms
• Wynwood is a vibrant art, commerce and business destination
in the core of Miami. It’s an area that thrives on color, life and
character. And with more street art than anywhere in America,
Wynwood is defined by its unique look and feel. It gives people
a visual sense of place and it’s where they want to live, shop,
visit, eat, drink and be.
• For the past ten years, property owners and businesses have
transformed Wynwood into a viable pedestrian walking district.
It has converged art, fashion and technology to create a hub
that is recognized on a global scale.
ProjectName
ProjectImportance
• The mission of the newly formed Wynwood BID is to
build upon Wynwood’s role as a globally recognized
center for art, culture, fashion, technology and
business.
• Wynwood needs a unifying brand identity that
respects and leverages its many facets.
• More than 25,000 people from around the world visit
Wynwood each month.
ProjectDetails
• Wynwood BID Marketing Committee responsible for
managing project – reports to Board of Directors.
• Finalist(s) identified on or before March 14th.
• The ideal partner will be a highly energetic, creative
self-starter with a proven track record of creating
and sustaining innovative brands. Prior experience
launching products, public/private partnerships,
community development, urban revitalization and/or
prior experience with municipal government ideal.

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Wynwood Business District

  • 1. WYNWOOD BRAND, IDENTITY & LOGO WYNWOOD BUSINESS IMPROVEMENT DISRICT
  • 2. ProjectName • Wynwood Business Improvement District (BID) is seeking a brand refresh, including logo and identity package, for it communication needs across all platforms • Wynwood is a vibrant art, commerce and business destination in the core of Miami. It’s an area that thrives on color, life and character. And with more street art than anywhere in America, Wynwood is defined by its unique look and feel. It gives people a visual sense of place and it’s where they want to live, shop, visit, eat, drink and be. • For the past ten years, property owners and businesses have transformed Wynwood into a viable pedestrian walking district. It has converged art, fashion and technology to create a hub that is recognized on a global scale.
  • 4. ProjectImportance • The mission of the newly formed Wynwood BID is to build upon Wynwood’s role as a globally recognized center for art, culture, fashion, technology and business. • Wynwood needs a unifying brand identity that respects and leverages its many facets. • More than 25,000 people from around the world visit Wynwood each month.
  • 5. ProjectDetails • Wynwood BID Marketing Committee responsible for managing project – reports to Board of Directors. • Finalist(s) identified on or before March 14th. • The ideal partner will be a highly energetic, creative self-starter with a proven track record of creating and sustaining innovative brands. Prior experience launching products, public/private partnerships, community development, urban revitalization and/or prior experience with municipal government ideal.