2. The Zeta Interactive “Content Standardization”
initiative (ConStand) encompasses all aspects of our
next generation administrative and end-user toolset for
the management and analysis of content used within
the Zeta Marketing Cloud.
3. ProjectName
• Content Standardization (ConStand) is an ongoing
set of projects designed to refine our content
creation, storage, management, tracking, reuse, and
analysis capabilities.
• As our Marketing Cloud expands over time, the
ability to support both technical and non-technical
end users with appropriate tools, processes and rich
data is paramount.
• This initiative supports internal and external content
designers, creators, managers, etc. in their daily
work.
4. ProjectImportance
• As the Marketing Cloud is our number one internal asset,
the initiatives that push the product and tools forward are
singularly important within the organization.
• Zeta has a wealth of internal assets ranging from people,
to process, to platform and a strategic partner will
become integrated into all throughout tactical execution.
• A strategic partner who gets to work with Zeta on these
projects will gain knowledge and expertise in areas as
diverse as asset management, public/private APIs,
content coding, workflow management, media
databases, and asset analytics.
5. ProjectDetails
• Zeta works with in an Agile environment with large feature
releases each quarter
• Key milestones are TBD based on individual requirements
• Content Standardization is an internally approved initiative with
ongoing resources allocated
• Expertise in asset management, service design, media
databases and/or advanced analytics is desired.
• Projects within this initiative are budgeted in $25K increments
• The ideal partner brings strategic thinking to ensure that
tactical projects mesh within the initiative, as well as the ability
to work independently and efficiently on the projects they own.
