The document discusses how shipbuilders can transform customer concerns about fuel efficiency into contracts for new ships and repairs. It proposes that shipbuilders create an efficiency monitoring program where they provide owners tools and data on their ships' performance free of charge. In return, the shipbuilder would gain valuable performance data and insight into customer needs to improve designs and attract more building and repair contracts. The program would involve installing measurement hardware on ships to track efficiency factors over time.

1. How Can You Transform
Ship Efficiency Concern
In New Building And
Repair Orders?
Ángel Sánchez Sanjuán
DISCLAIMER: All the images and trademarks of this
presentation are property of their owners and are
used only for educational purposes.

2. Fuel efficiency is declared the top concern for
shipping businesses on a survey of Lloyd’s List
FUEL EFFICCIENCY CONCERN
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Lloyd’s List . Friday March 15th, 2013. 4th Annual Norton Rose Transport Survey.
http://www.nortonrosefulbright.com/knowledge/publications/77298/the-way-ahead-transport-survey-fourth-report

3. • Environmental
matters
WHY IS EE A WORRY??
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• Regulatory Impact
• Economic Aspects

4. How do we transform concern in contracts????
THE BIG QUESTION
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5. IT BUSINESS MODEL
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• Big Investments
• Give the customer
services and tools free
of charge
• Use of the information
and knowledge about
customers to make
profits

6. SHIPBUILDING APPLICABILITY
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• Investment (Software,
hardware and personal for
design and operation of the
tool)
• Lessons learned about each
ship given for free to owner
• Information and knowledge
collected is used to improve
design proposals and
suggest improvements or
investments

7. SUGGESTED PROGRAMME
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Software Design
Ship Measurements/Hardware
Data Analysis
Shipowner information/decision

8. • What is the best
ballast-trim ratio
from a fuel
consumption
point of view for a
given loading
condition?
WHY TO MEASURE?
Some of the questions
to answer are:
• How much does a
kWh of electricity
cost on board of
that ship?
• And a litre of fresh
water produced on
board?
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9. An Energy Audit of
the ship “as it is”
could be a good
starting point
As a general view we
can follow the IMO
“2012 Guidelines for
the development of a
ship energy efficiency
management plan”
WHAT TO MEASURE?
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10. • The use of Wireless
Sensor Networks
(WSN) could be
very useful in the
development of the
measurement
hardware
WHAT TO MEASURE?
Some of the aspects
to be controlled are:
• Environmental
conditions
• Main Engine/s
• Ship parameters
• Power System
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11. At this stage it is almost
impossible to evaluate the
cost of the programme.
It would be necessary to
make a viability study
about the matter to
determine the ratio
which make the programme
profitable.
But
What is the benefit
associated to a new
shipbuilding attracted by
the programme to the
company?
And a new owner repairing
his/her vessels in DAMEN
group?
COSTS
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𝑛𝑒𝑤 𝑏𝑢𝑖𝑙𝑑𝑖𝑛𝑔𝑠/𝑟𝑒𝑝𝑎𝑖𝑟𝑖𝑛𝑔
𝑣𝑒𝑠𝑠𝑒𝑙 𝑖𝑛𝑠𝑡𝑎𝑙𝑙𝑒𝑑

12. BENEFITS
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Benefits
Marketing/
Reputational
related
Design
related
Data
related
Price
related

13. • To be seen as a
greener company (for
DAMEN and
customers companies)
• Keep Customer
Loyalty
• Added Value Service
• Appealing Tool
MARKETING/REPUTATIONAL
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14. • Data collected
could help the
design group of
the yard
• “Personalized”
design in some
routes
DESIGN RELATED
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15. Data collected, as a
whole, is a
tremendous source
of information about
shipping and owner’s
needs, through “data
mining"
DATA RELATED
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16. Energy Efficiency Investments
Are Capital Intensive
PRICE RELATED
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Initial
Capital/Cost
Life-Cycle
Cost
Ship’s Prices
Shipyard Profits
Assuming that the shipyard keeps
the industrial benefit yield

17. VARIABLE-FREQUENCY DRIVES
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Propulsion
Azimuth
Thrusters
Tunnel
Thrusters
Fans
Sea and fresh
water pumps
Winches

18. VARIABLE-FREQUENCY DRIVES
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For each kW savings
(platform)
According to Alf Kåre Ådnanes in
Maritime Electric Installations (2003)
NPV = 8000€
in Life Cycle Cost
LCC over 12 years, €0,10/kWh incl. fuel cost,
capital cost and maintenance;
200 g/kWh; 5% ROC (Return of Capital)
NORSOK O-CR-002 (Replaced by ISO 15663)

19. THANK YOU
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THANK YOU FOR YOUR
ATTENTION
ANY QUESTION???