This document discusses promotional strategies for a school festival. It suggests creating posters, flyers, and letters to promote the event. Posters would be displayed around the school and in the local community two weeks prior to generate awareness. Flyers would be distributed outside of school to target young people and families. Letters would be sent home to invite parents and ensure they are informed. The document provides a table to plan promotional materials, distribution channels, notes, and timing of promotion and distribution deadlines.