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Creative and Media: Level 2 Higher Diploma                                                                                        Unit 6: Festival




                                                                                                                                                     Level 2 Higher Diploma Creative and MediaUnit 1: Scene
6.3.2 Promotion B
Student Book
  pp 196–203

                     Deciding on suitable promotional methods and materials

                     Now you have identified the target audience(s) for your festival, you need to consider the
                     ways in which you could reach your audience to make them aware of the festival.

                     1      In the first column, list the type of promotional materials you could use to market your
                            festival, for example posters, flyers, press release.

                     2      In the second column, identify where you could target and/or distribute the materials.

                     3      Use the third column to make notes regarding the promotion of specific events etc.

                     4      Include distribution deadlines and timings of publicity events in the final column.

Publicity campaign

Promotional materials                     Distribution                                       Notes                                Timings/
                                                                                                                                  deadlines
                                                                                             We will go in to each year group     10/11/10
Announcement                              Assemblies                                         and


                                                                                             We will put up the posters around    6/11/10
Posters                                   School                                             the school at least two weeks
                                                                                             before so people are aware of it
                                                                                             from beforehand and tell others
                                                                                             they know to come as well.
                                          Outside of school                                  These will be handed outside of      10/11/10
Flyers                                                                                       school to people who we think
                                                                                             meet our target audience (young
                                                                                             people and families)
                                          Letters will be sent home                          Letters will be sent home inviting   10/11/10
Letters                                                                                      parents to come along also it is
                                                                                             another way of making parents
                                                                                             are aware of it.




    © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.                       1

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Ws6.3.2 sidd

  • 1. Creative and Media: Level 2 Higher Diploma Unit 6: Festival Level 2 Higher Diploma Creative and MediaUnit 1: Scene 6.3.2 Promotion B Student Book pp 196–203 Deciding on suitable promotional methods and materials Now you have identified the target audience(s) for your festival, you need to consider the ways in which you could reach your audience to make them aware of the festival. 1 In the first column, list the type of promotional materials you could use to market your festival, for example posters, flyers, press release. 2 In the second column, identify where you could target and/or distribute the materials. 3 Use the third column to make notes regarding the promotion of specific events etc. 4 Include distribution deadlines and timings of publicity events in the final column. Publicity campaign Promotional materials Distribution Notes Timings/ deadlines We will go in to each year group 10/11/10 Announcement Assemblies and We will put up the posters around 6/11/10 Posters School the school at least two weeks before so people are aware of it from beforehand and tell others they know to come as well. Outside of school These will be handed outside of 10/11/10 Flyers school to people who we think meet our target audience (young people and families) Letters will be sent home Letters will be sent home inviting 10/11/10 Letters parents to come along also it is another way of making parents are aware of it. © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free. 1