This document discusses promotional strategies for a school festival. It suggests creating posters, flyers, and letters to promote the event. Posters would be displayed around the school and in the local community two weeks prior to generate awareness. Flyers would be distributed outside of school to target young people and families. Letters would be sent home to invite parents and ensure they are informed. The document provides a table to plan promotional materials, distribution channels, notes, and timing of promotion and distribution deadlines.

1. Creative and Media: Level 2 Higher Diploma Unit 6: Festival
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
6.3.2 Promotion B
Student Book
pp 196–203
Deciding on suitable promotional methods and materials
Now you have identified the target audience(s) for your festival, you need to consider the
ways in which you could reach your audience to make them aware of the festival.
1 In the first column, list the type of promotional materials you could use to market your
festival, for example posters, flyers, press release.
2 In the second column, identify where you could target and/or distribute the materials.
3 Use the third column to make notes regarding the promotion of specific events etc.
4 Include distribution deadlines and timings of publicity events in the final column.
Publicity campaign
Promotional materials Distribution Notes Timings/
deadlines
We will go in to each year group 10/11/10
Announcement Assemblies and
We will put up the posters around 6/11/10
Posters School the school at least two weeks
before so people are aware of it
from beforehand and tell others
they know to come as well.
Outside of school These will be handed outside of 10/11/10
Flyers school to people who we think
meet our target audience (young
people and families)
Letters will be sent home Letters will be sent home inviting 10/11/10
Letters parents to come along also it is
another way of making parents
are aware of it.
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