The document discusses promotional methods and materials for a school festival. It includes a table with promotional materials in the first column like posters, flyers, and press releases. The second column lists where these materials could be distributed, such as around the community and to schools. The third column is for notes on promoting specific events. The fourth column includes distribution deadlines and timings for publicity events leading up to the festival. Promotional methods discussed include leaflets, emails, school assembly announcements, a volunteer briefing, and t-shirts for staff and volunteers.