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Creative and Media: Level 2 Higher Diploma                                                                                  Unit 6: Festival




                                                                                                                                               Level 2 Higher Diploma Creative and MediaUnit 1: Scene
6.3.1 Promotion A
Student Book
  pp 196–203


                     Promoting your festival
                     The success of your festival will depend on your managing to attract an audience for the
                     various events being staged.

                     Finding your target audience

                     Consider your programme of events one by one.

                     Write a brief description of each event and identify the possible target audience(s) for
                     each.

Name of festival: Central Fest 2010

Description of event                                                    Target audience
Bouncy Castle                                                           Children of any age mostly young children


Rock Band                                                               People that like rock music


Art Exhibition                                                          People who like art work of others


Nail Salon                                                              Girls that like to put on nail polish, teenage girls


Bollywood dancing                                                       People who enjoy dancing


Jump!!! Photography                                                     People of any age




    © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.                 1

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Ws6.3.1

  • 1. Creative and Media: Level 2 Higher Diploma Unit 6: Festival Level 2 Higher Diploma Creative and MediaUnit 1: Scene 6.3.1 Promotion A Student Book pp 196–203 Promoting your festival The success of your festival will depend on your managing to attract an audience for the various events being staged. Finding your target audience Consider your programme of events one by one. Write a brief description of each event and identify the possible target audience(s) for each. Name of festival: Central Fest 2010 Description of event Target audience Bouncy Castle Children of any age mostly young children Rock Band People that like rock music Art Exhibition People who like art work of others Nail Salon Girls that like to put on nail polish, teenage girls Bollywood dancing People who enjoy dancing Jump!!! Photography People of any age © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free. 1