1. Creative and Media: Level 2 Higher Diploma Unit 6: Festival
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
6.3.1 Promotion A
Student Book
pp 196–203
Promoting your festival
The success of your festival will depend on your managing to attract an audience for the
various events being staged.
Finding your target audience
Consider your programme of events one by one.
Write a brief description of each event and identify the possible target audience(s) for
each.
Central Fest 2010
Description of event Target audience
Balloon maker Young children (2 years old and over).
General public (children and adults of all
Archery ages). It will be suitable for people who
have a keen interest in outdoor sport related
activities.
Young children (two years old and over) and
Face paint work shop teenagers (up to 16 years old).
Teenage girls and young adult women (12
Nail bar years and over)
Adults (over 18 years old). This will be really
Citizenship stall (registering to important to the community because what
vote) this stall is aiming to do is make sure that
the majority of the people in the community
are registered to vote.
Teenagers and adults (12 years old and
Citizenship stall (raising over)
awareness)
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2. Unit 1: Scene Creative and Media: Level 2 Higher Diploma
Unit 1: Scene
School band General public. Music and performance is
suitable for all ages.
Bouncy castle (1) Young children (under 7 years old
supervised by their parents or the hired
volunteered helpers of the festival for
Diploma Level 2 Information Technology
safety.)
Bouncy castle (2) Children (8 years old and over)
Idea store (stall) General public
Performances (Bollywood dances, General public. Performances will be suitable
singing etc.) for all ages.
Photo booth Families and friends of all ages.
Refreshment and cookery sessions General public. It’s suitable for everyone in
the public because the food will be
vegetarian and halal.
Art exhibition General public
Film room Families and friends. Suitable for all ages
because the film that will be shown are rated
universal and suitable for all ages.
Performing arts workshops Young children (age 7 years old and over)
and teenagers (12 years old and over).
2 © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.