The Savvy Shopper boutique wants to expand its customer base to include university students. It will offer special discounts and promotions on the first Saturday of each month to students who show a university ID. The boutique will focus on social media marketing to promote sales and events targeted at university students, such as giveaways for sports game attire. It will also start an email newsletter and "SS Sales Club" to provide current and new customers with coupons, sales updates, and drawings to keep them engaged. These efforts aim to attract university students with deals and a personalized shopping experience, while retaining current customers through special offers and a sense of community.

1. Sarah A Coleman
May 21, 2015
MCS 429
Writing Assignment 2: Savvy Shopper’s Growth Proposal
A local boutique that has been in business for a decade, Savvy
Shopper, will be making some new and exciting renovations. They love all of
their loyal customers but are looking to expand to new areas such as the
university students’ age group. Savvy Shopper is going to primarily focus on
their marketing exposure through social media, promotional events and
implementing benefits for their current customers that will expand to their
new customers.
One Saturday a month, they will be offering special discounts and
promotions for university students. But to be eligible, you must show a valid
university ID card. There are probably a small percentage of university
students that are current customers, but the idea is to bring in a larger crowd
within that same target market. Being that The Savvy Shopper specializes in
junior and misses clothing, it is perfect for the college age group (ages 18-24).
In today’s market, that specific age group is usually a college student
therefore the money is usually tight so they like deals, discounts and
bargains. They also prefer to stay updated through social media, which
opens lots of opportunities for exposure and promotional benefits. Social
media allows businesses today to promote their sales and other events. For

2. example, during football season or any sports season, make sure that there
are plenty of items in stock in the university colors and host a social media
share and giveaway event. That will usually bring customers in because
someone always wants something new to wear to a college event. Once the
customer follows the business on the social media, that will open doors for the
customer to stay up to date and access deals and discounts. You never know
when the retailer will decide to have a sporadic sale.
Savvy Shopper can keep up with their current customers by starting
an e-mail newsletter offering coupons and stay up-to-date on new inventory.
The sales associate will have to offer the customer the opportunity to be in
the SS Sales Club. The SS Sales Club is part of the e-mail newsletter group,
this group requires the customer to give the sales associate their e-mail
address to receive promotional sales, coupons, first to know information
about sales and expected inventory and giveaway drawings. This will be
offered to every customer and these emails will be sent out atleast once a
week, therefore every week there will have a sale item or category offered.
Customers like feeling like they are part of a group and involved,
especially with shopping. They like to feel like they are friends with the
workers because it gives them that personal relationship that draws
customers back more and more. When they follow on the social media sites
they can stay up to date and involved, then with the SS Sales Club they feel
more involved because they receive personal e-mail newsletters sending out

3. promotional items. Customers, especially of college age, really value that
personal shopping experience so with these opportunities and events the
customer feels like they are on a personal relationship level with the sales
associates and the store. This will bring the current customers to stay
involved and keep coming back, all while the promotional events will bring
the new customers in and allow them to join the SS Sales Club and feel
valued. Every customer wants to feel valued!
References
Garner, Myrna B. (2011) Going Global. New York: Fairchild Books.