Kristina Halvorson gave a presentation on effective web copy at the FOWA Miami conference on February 23, 2009. She began by introducing herself and her background in content strategy. She then discussed planning for web copy by conducting an audit, creating a content inventory, gap analysis, and style guide. Halvorson also covered the importance of substance, structure, and style when writing effective web copy. She emphasized writing copy that is clear, concise, personable and customer-focused.
Measuring Digital: How to Track Digital Marketing & Quantify ROIPyxl
Reaching customers has never been more difficult. Tracking engagement is even more difficult. However, as this presentation covers, there are 7 keys to measurable success you can use to do just that.
RedLink provides Linked (Open) Data solutions for enterprises, including an highly customizable cloud-based multi-lingual content enrichment and semantic search PaaS along with out-of-the-box plugins for existing content management systems.
Application Architecture: The Next Wave | MuleSoftMuleSoft
The way we build applications is changing. By analyzing architecture trends of the past and studying forward thinking infrastructures at Apple and Netflix we present a compelling framework for how to think about the future as the traditional application stack is redefined.
Measuring Digital: How to Track Digital Marketing & Quantify ROIPyxl
Reaching customers has never been more difficult. Tracking engagement is even more difficult. However, as this presentation covers, there are 7 keys to measurable success you can use to do just that.
RedLink provides Linked (Open) Data solutions for enterprises, including an highly customizable cloud-based multi-lingual content enrichment and semantic search PaaS along with out-of-the-box plugins for existing content management systems.
Application Architecture: The Next Wave | MuleSoftMuleSoft
The way we build applications is changing. By analyzing architecture trends of the past and studying forward thinking infrastructures at Apple and Netflix we present a compelling framework for how to think about the future as the traditional application stack is redefined.
A summary of the 4 phases of a successful web project together with some detail on each phase.
This compliments the workshop I deliver on this topic - see http://www.lifetimevalue.ie/successfulwebprojects/ for more
A short case study to understand how a website is designed and created.
Intended audience: anyone involved in starting, managing, or contracting for a web design and development project.
Measuring Digital: How to Track Digital Marketing & Quantify ROIPyxl
Reaching customers has never been more difficult. Tracking engagement is even more difficult. However, as this presentation covers, there are 7 keys to measurable success you can use to do just that.
Re-thinking Digital: The Evolution of Mobile & Its Impact on Web StrategiesPyxl
Reaching customers has never been more difficult, and while many marketers treat "the web" as a
single medium like “print” or “TV” or “radio," that's not the way it should be looked at, as shown in this presentation given by founder Brian Winter.
Re-thinking Digital: The Evolution of Mobile & Its Impact on Web StrategiesBrian Winter
Reaching customers has never been more difficult, and while many marketers treat "the web" as a
single medium like “print” or “TV” or “radio," that's not the way it should be looked at, as shown in this presentation.
High performance for a Web server that receive a large numbers of requests is critical success factor for a web site, but in many cases the Web server is only “tip of the iceberg” of a very large heterogeneous systems, with lots of components and technologies. This talk present best practices to design an high availability and high performance web site. The presentation will cover load balancing, Web server acceleration, and efficient management of dynamic data, that can be adopted by any sites to improve performance and availability. We also describe common mistake implemented in the web application framework that create performance limitations and bottleneck. The presentation will describe how to define monitors metrics of the service , that are the “eyes” of operation departments, and the implementation of the “red button”
Rethinking Digital: The Evolution of Mobile & Its Impact on Web StrategiesPyxl
Many treat the web as one medium, similar to TV, radio or print. However, as this presentation will tell you, it's really three very distinct mediums: desktop, tablet and smart phone. Learn about the four approaches to mobile and which might be best for you.
A Different Grid: Multi-Channel Service Design, the African Way (IA Summit 2012)Franco Papeschi
Presented at IA Summit 2012 on the 25th of March 2012.
Recent evolutions in mobile technologies are fostering new modes of interactions and allowing the creation of services that work seamlessly across devices. The same is true in Africa, given a penetration of mobile phones well over 50% of the population. The difference? Many: dumbphones instead of smartphones; low literacy level limits the possibility to use text-based services (be it web or SMS); scarcity of PCs; importance of community radios in rural areas.
Starting from projects on voice-based services for farmers in West Africa, the talk presents some of the most interesting cases of multi-channel approaches – that combine different eras of technology in one service. It details the possibilities that voice-based interactions can give to illiterate people to access information available on the web, as well as create a community-based repository of information. In conclusion, it reflects on the learnings and how these can be applied to Europe and North America.
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A summary of the 4 phases of a successful web project together with some detail on each phase.
This compliments the workshop I deliver on this topic - see http://www.lifetimevalue.ie/successfulwebprojects/ for more
A short case study to understand how a website is designed and created.
Intended audience: anyone involved in starting, managing, or contracting for a web design and development project.
Measuring Digital: How to Track Digital Marketing & Quantify ROIPyxl
Reaching customers has never been more difficult. Tracking engagement is even more difficult. However, as this presentation covers, there are 7 keys to measurable success you can use to do just that.
Re-thinking Digital: The Evolution of Mobile & Its Impact on Web StrategiesPyxl
Reaching customers has never been more difficult, and while many marketers treat "the web" as a
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Many treat the web as one medium, similar to TV, radio or print. However, as this presentation will tell you, it's really three very distinct mediums: desktop, tablet and smart phone. Learn about the four approaches to mobile and which might be best for you.
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Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
24. To: Kristina Halvorson
Sent: Wednesday, May 14, 2008 3:21 PM
Subject: RE: hey there!
… This is a very large client who is building a site using a number of
different agencies. When it came to the content discussion the room
just threw their hands up in the air (literally and figuratively) because
no one had said they’d be responsible.
The site is going to be very content heavy and they want to launch
July 15.
Interested?
FOWA!Miami!!|!!02.23.2009!!|!24