The document discusses the importance of good academic writing skills. It outlines goals of understanding effective written communication and its importance. Good writing skills allow for clear and correct message delivery and make a good impression. Written documents create permanent records, allow information storage for future reference, and enable easy distribution of consistent information to all recipients. The document provides basic rules for good writing, including understanding audience and format, following the seven C's of communication, using clear structure, and avoiding grammatical errors and misspellings through proofreading.

1. By: Rashid Hussain
Academic Writing Skills
SINDH MADRESATUL ISLAM UNIVERSITY

2. Goals & Objectives:
 Understanding of Writing a effective
communication
 Understanding of written communication
 Understanding of importance of good
writing skills
 Basic rules of writing skills

3. What is an writing?
 It is an important part of
communication
 Good writing skills allow you to
communicate your message with
clarity and correctness.
 It makes good impression on people
around you.

4. Why we need written scripts?
 It creates a permanent record
 It allows you to store information for
future reference
 Easily distributed
 All recipients receive the same
information
 Necessary for legal and binding
documentation

5. Importance of writing skills:
A colleague has just sent you an email relating to a
meeting you're having in one hour's time. The email is
supposed to contain key information that you need to
present, as part of the business case for an important
project.
But there's a problem: the email is so badly
written that you can't find the data you
need. There are misspellings and incomplete
sentences, and the paragraphs are so long and
confusing that it takes you three times more
than it should to find the information you
want. As a result, you will not be well prepared
for the meeting.

6. Basic rules for good writing skills:
 Audience and Format
 Follow the 7c’s.
 Clear ideas
 Structure
 Avoid grammatical errors
 Avoid Misspelling
 Proper use of punctuation
 Proofing

7. Audience and Format:
The audience and format, will define your
"writing voice" – that is, how formal or
relaxed the tone should be.
For instance,
if you write an email to a boss, should it
have the same tone as an email to a friend?

8. Audience and Format:
And then, The first step to writing clearly
is choosing the appropriate format:
Weather you need to send a formal or
informal mail/letter:
• A report
• Assignment
• Summary
• advertising copy

9. Follow the 7c’s for effective
writing:
 Completeness: Convey all facts required by the receiver.
 Conciseness: Communicate your message in least
possible words.
 Consideration: You must take the audience into
consideration
 Clarity: Message should be clear
 Concreteness: Be particular and clear
 Courtesy: Message should show the sender’s
expression as well as should respect the receiver.
 Correctness: No grammatical errors and misspellings

10. Structure:
Your document should be as
"reader friendly" as possible. Use:
• headings
• subheadings
• bullet points
• numbering
And break up the text whenever
possible.

11. Grammar, Spelling and
Punctuation:
 Correct grammar, punctuation and
spelling are key in written
communications.
 The reader will form an opinion of you,
the author, based on both the content
and presentation, and errors are likely
to lead them to form a negative
impression.

12. Proofing:
 Proof your headers and sub headers.
 Read the document out loud.
 Use your finger to follow text as you
read

13. Conclusion:
 So, the better your writing skills are,
the better the impression you'll make
on the people around you: including
 Your teacher
 your boss
 your colleagues
 your clients
And You never know how far these
good impressions will take you!