The document discusses the importance of good academic writing skills. It outlines goals of understanding effective written communication and its importance. Good writing skills allow for clear and correct message delivery and make a good impression. Written documents create permanent records, allow information storage for future reference, and enable easy distribution of consistent information to all recipients. The document provides basic rules for good writing, including understanding audience and format, following the seven C's of communication, using clear structure, and avoiding grammatical errors and misspellings through proofreading.