Advertising is an essential part of marketing products and services by informing people. The document discusses different types of advertising such as informative, persuasive, and competitive advertising. It also provides discussion questions about ads, including which are most interesting and what elements attract attention. Students are asked to read about different types of advertising and identify examples as informative, persuasive or competitive.

1. Advertising

2. Advertising:
Advertisement is an essential part of marketing
a product and is used to inform people about
products and services.

3. Discussion Questions
1. Among the advertisements that you saw recently, which
was the most interesting ad.?
2. What elements of an ad. Attracted your attention?
(person, language, color, design, humor, music, etc.)
3. What message do you think this advertisement conveys?

4. Zigsaw Reading (Three different types of advertising)
Please Read your part.
Be ready to explain it to other friends.
You may take a note on the worksheet.
(Reading paper should be flipped over during the discussion)
Type of advertising Type of information given Type of product/service
Informative
Persuasive
Competitive

5. Which commercial belongs to
informative/ persuasive/competitive
advertising?
http://www.youtube.com/watch?v=eFgFRg0w4Oo
http://www.youtube.com/watch?v=oE_inerWTpk&feature=related
http://www.youtube.com/watch?v=QkfFdQ1yaqs

6. With your group members,
make a sentence or a paragraph that best
describes your advertisement.
(Public Service Advertisement)

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