The document discusses the design choices for a logo and poster. For the logo, the colors were chosen for contrast and to match the text outline, while the triangle shape represents leadership, focus, and strength. The poster features a dartboard image to illustrate a quote about skill over luck in sports. A Russian-style font was selected initially but kept for its appearance even after learning the quote was not Russian. The red font color on the poster stands out against the black background and matches the dartboard bullseye, with added black shadow to increase visibility.