This document provides an overview of search engine optimization (SEO) concepts and best practices. It begins with introducing common SEO terms like keywords, indexability, and findability. It then discusses the importance of optimizing different on-page elements like titles, descriptions and images. The document emphasizes that SEO is an ongoing process of incremental improvements rather than one-time optimizations. It advocates for prioritizing relevant, high-quality content over keyword density or other technical SEO tactics. Overall, the document aims to educate on developing an effective SEO strategy by writing with search engines and users in mind.
Understanding User Intent and Content SilosRebecca Gill
This presentation explores the concepts of user intent and content silos, while also discussing how they impact search engine optimization (SEO) efforts.
Schema can sound scary, but it doesn’t have to be. In this presentation, we’ll run through the basics of schema and chat about how you can apply it in key areas like products and local SEO.
Grab more free training at https://www.rebeccagill.com and https://www.ithemes.com.
Understanding User Intent and Content SilosRebecca Gill
This presentation explores the concepts of user intent and content silos, while also discussing how they impact search engine optimization (SEO) efforts.
Schema can sound scary, but it doesn’t have to be. In this presentation, we’ll run through the basics of schema and chat about how you can apply it in key areas like products and local SEO.
Grab more free training at https://www.rebeccagill.com and https://www.ithemes.com.
Control What You Can Control in WordPress. On Page SEO FTW!Mike Zielonka
Listen, we all know that SEO is a bottomless pit. The factors of what impacts a page's SERP (Search Engine Ranking Position) on Google, Bing, Etc is a long long laundry list and frankly it's very hard to control every single factor. BUT there are two things you can control: Developing Quality Content and On Page SEO. I can't commit to teaching you how to create amazing content in an hour but I can teach you everything you need to know to control your One Page SEO using WordPress with a few plugins and few lines of code.
During this interactive talk we'll cover:
* Natural Keyword Rich Content
* Open Graph Tags
* Title Text
* SEO Friendly URLs
* Why the Meta Description still matters
* Meta Keywords are useless but can be useful
* Semantic Markup & heading tags
* Microdata, Microformats, RDFa & Rich Snippets
* Googlent + Authorship
* Canonical URL
* Anchor text & Title Text for Links
* Alt Text, Title Text & file naming
* How to use nofollow and noindex
* XML Sitemaps
* Why comments are gold
* Social Authority
Lecture for Palomar College Freshman on local SEO. Tried to cover strategy through implementation of a small local SEO campaign using a client as a case study.
SEO content is content that search engines especially Google find worthwhile and attractive. There are certain factors to consider when developing search engine optimized content.
Janet Driscoll Miller, President and; Lead Strategist of Search Mojo, and Elizabeth Shea, President & CEO of SpeakerBox Communications, discuss how to leverage Search, Content, and Social Media resources to help your company gain higher rankings, increase traffic, and get more leads!
SEO for Business Coaches | How to generate new coaching clients through web s...Tom Buford
Generate more leads for your business or executive coaching practice through Search Engine Optimization (SEO). This Slideshare shows you step by step how to get started.
Learn more at http://buildoutmarketing.com
DAYTA's internal training for search engine optimization basics. Covers the basic of technical site needs, link building, content optimization, and rankbrain. Learn more: daytamarketing.com
Google Hummingbird Update & Content StrategyKevin Gamache
Structurally the Google Hummingbird update was one of the largest, but what does it really mean for search engine optimization, developing content and the role of content strategy.
SEO is a long-game strategy that, when implemented effectively, allows your business to reap the benefits over time.
Not sure where to begin? Don’t worry, that’s why I'm here.
✅Follow these tips, your site will be ranking #1 on Google in no time
Control What You Can Control in WordPress. On Page SEO FTW!Mike Zielonka
Listen, we all know that SEO is a bottomless pit. The factors of what impacts a page's SERP (Search Engine Ranking Position) on Google, Bing, Etc is a long long laundry list and frankly it's very hard to control every single factor. BUT there are two things you can control: Developing Quality Content and On Page SEO. I can't commit to teaching you how to create amazing content in an hour but I can teach you everything you need to know to control your One Page SEO using WordPress with a few plugins and few lines of code.
During this interactive talk we'll cover:
* Natural Keyword Rich Content
* Open Graph Tags
* Title Text
* SEO Friendly URLs
* Why the Meta Description still matters
* Meta Keywords are useless but can be useful
* Semantic Markup & heading tags
* Microdata, Microformats, RDFa & Rich Snippets
* Googlent + Authorship
* Canonical URL
* Anchor text & Title Text for Links
* Alt Text, Title Text & file naming
* How to use nofollow and noindex
* XML Sitemaps
* Why comments are gold
* Social Authority
Lecture for Palomar College Freshman on local SEO. Tried to cover strategy through implementation of a small local SEO campaign using a client as a case study.
SEO content is content that search engines especially Google find worthwhile and attractive. There are certain factors to consider when developing search engine optimized content.
Janet Driscoll Miller, President and; Lead Strategist of Search Mojo, and Elizabeth Shea, President & CEO of SpeakerBox Communications, discuss how to leverage Search, Content, and Social Media resources to help your company gain higher rankings, increase traffic, and get more leads!
SEO for Business Coaches | How to generate new coaching clients through web s...Tom Buford
Generate more leads for your business or executive coaching practice through Search Engine Optimization (SEO). This Slideshare shows you step by step how to get started.
Learn more at http://buildoutmarketing.com
DAYTA's internal training for search engine optimization basics. Covers the basic of technical site needs, link building, content optimization, and rankbrain. Learn more: daytamarketing.com
Google Hummingbird Update & Content StrategyKevin Gamache
Structurally the Google Hummingbird update was one of the largest, but what does it really mean for search engine optimization, developing content and the role of content strategy.
SEO is a long-game strategy that, when implemented effectively, allows your business to reap the benefits over time.
Not sure where to begin? Don’t worry, that’s why I'm here.
✅Follow these tips, your site will be ranking #1 on Google in no time
TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.
Presented at the PRSA Digital Impact conference 2009.
The world of search engine optimization is changing faster than ever, thanks to artificial intelligence, and marketers are clamoring for new updates to websites to meet these changes.
What changes are most important to the website and how do you manage these? What should you be proactive about, and how do you stay on track with an ever-evolving discipline?
Learning Objectives & Outcomes:
In this session, attendees will learn the key points behind the biggest changes in search, and the common requests they'll hear from their marketing teams. Attendees will leave equipped to speak to these requests and prioritize according to their capacity and impact on site performance.
Presentation from 2009 PRSA International conference in San Diego on the top ten Search Engine Optimization (SEO) tips for Public Relations. Covers keyword research, on-page optimization, press release optimization, newsroom optimization, analytics, social media PR and selling the idea of SEO for PR within organizations.
Presentation given by TopRankMarketing.com CEO, Lee Odden.
Fresno WordPress Meetup - 7 Basic SEO questionsRichard Sargent
This meetup was hosted at Bitwise South Stadium in Fresno, CA. You can find out more information about our meetup at http://www.meetup.com/Fresno-WordPress-Meetup.
The presenter is Richard Sargent. You can find more information about his company at EditLLC.com or you can email him - Richard@EditLLC.com . They're partnered with a Social Media / SEO company called Moore Than SEO - MooreThanSEO.com
I hope you enjoy :)
Keyword research can be overwhelming!
But finding the right keywords can unlock organic traffic for your website
See how to:
• Find the right keywords
• Use free and paid SEO tools
• Understand and analyse search intent
• Compare and prioritise keyword opportunities
As the complexity of language itself, understanding the language your target customers use can be bewildering!
So how do you work out what language they’re speaking?
Effective keyword research
Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.
Keyword research is pivotal to all your marketing efforts.
Getting it right helps:
• Drive traffic
• Increase sales
• Greater ROI
Knowing your keywords also helps you to better understand your business and brand.
Whether you’re providing information, product, or service, finding the right keywords will enable you to:
• Know which keywords to rank for
• Discover popular keywords and phrases frequently searched for
• Complete competitor analysis
• Where and how to use your findings
You can find out how to complete effective keyword research using a range of free and paid tools.
Get to know your customers intent and give them what they want rather than guessing
The Art to the Start of Content OptimisationGrant Merriel
All the research that should be undertaken before pen is put to paper for writing any SEO web content, which will ensure that your main pages of content will get the highest ranking, best exposure and greatest success
SEO Best Practices to Maximize your Google RankingTribalVision
Learn how to improve your site using a variety of Google SEO programs. Furthermore, explore the basic understanding and jargon behind the SEO world, which you can apply to your business immediately.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
2. Agenda
+ Intro to SEO – What even is SEO??
+ Keyword – Keywords?? We don’t need no stinkin’ keywords…Do we?
+ Writing with SEO in mind – What does this look like?
+ Optimizing Content – What do you mean I may have to rewrite the copy I
just wrote?
+ Discussion – What does everyone think? Concerns? Issues?
4-Apr-13 2
3. Terms
+ Queries
– What is typed into a search engine
+ Indexability
– The capability to be listed in a search engines index
+ Findability
– The capability to have your website be found by search
engine spiders or your customer
4-Apr-13 3
4.
5. From the mouth of the search beast
GOOGLE’S DEFINITION
(FROM GOOGLE’S SEARCH ENGINE OPTIMIZATION STARTER GUIDE)
+ “...make it easier for search engines to crawl, index
and understand your content.”
+ “Search engine optimization is often about making
small modifications to parts of your website. When
viewed individually, these changes might seem like
incremental improvements, but when combined with
other optimizations, they could have a noticeable
impact on your site's user experience and performance
in organic search results.”
4-Apr-13 5
7. Fast vs. good
BLACK HAT VS WHITE HAT
+ What makes Black Hat so evil?
+ Why do companies even consider Black Hat?
+ Why you should choose White Hat!
4-Apr-13 7
8. SEO: A key part of content strategy
HOW DO THEY PLAY TOGETHER
+ Search engine optimization relies heavily on content
+ Strategically developed content performs better
+ Relationship between Content Strategy and SEO has changed
– Moved from siloed practices to an intertwined force of domination
+ How does content strategy add to SEO?
– Identify the type of content the customer wants
– Identify the content available and gaps in content
– Manage sitewide content to align with goals and personas
4-Apr-13 8
9.
10. For more than just good looks
KEYWORD USAGE
+ Suggestions not demands
+ Meant to help drive
relevant traffic to the page
+ Align to the SEO strategy
+ Backed up by research
(more on that coming up)
4-Apr-13 10
11. How do you identify good keywords?
HAVE A BRAINSTORM SESSION
+ Whether an internal team or an agency get some heads together
+ Should you take the HiPPO into account? Why, why not?
+ Can you get actual customers/visitors involved?
4-Apr-13 11
12. Identifying good keywords (cont’d)
TOOLS
+ Google AdWords Keyword
Tool
– Yes, I know we aren’t
buying ads
+ SpyFu
– Competitive Analysis
+ Many, Many Others
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15. What should you optimize for SEO?
CONTENT SECTIONS BY ORDER OF IMPORTANCE (VISIBLE TEXT)
+ Headline
+ 1st Sentence of Copy
+ 1st Paragraph of Copy
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16. What should you optimize for SEO?
BACKEND CODE BY ORDER OF IMPORTANCE (BEHIND THE SCENES)
+ Title
+ Description
+ Image Alt Tags
+ Microformats (addresses, recipes & more)
+ Social Media Tags
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17. Keyword Density: It’s a Myth!
RELEVANT CONTENT (NOT MORE KEYWORDS) GETS RESULTS
+ No such thing as a certain number of keywords
per amount of content
+ Based on prioritizing relevant content instead
(inverted pyramid style)
4-Apr-13 17
18. Writing with SEO in Mind
WHY THEY ARE CALLED RECOMMENDATIONS
+ Good content gets shared
+ Optimized content gets found
+ Good content that is optimized thrives
+ Optimization should NOT sacrifice good content
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19.
20. O is for Optimization, not “Oh My”
WHY DO WE NEED TO REVIEW THE CONTENT?
+ Performance is not up to expectations
+ Initial optimization is a great guess based on data
+ Analytics data helps to inform the next steps
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21. Building on the Basics
DON’T THROW THE BABY OUT WITH THE BATHWATER
+ Optimization is a process of improving what
already exists.
+ Remember what Google said; it’s about the small
things.
+ True optimization comes from consistent ongoing
effort; it’s not a one-time thing.
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