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Community building workshop
Community building
• The target audience is of sufficient scale to sustain the
  proposed business activity
• Target audience is capable of developing a community
  identity
• Plan in place for communicating with the target
  audience and identifying supporters
• Known supporters can engage with the enterprise in
  multiple ways as
  investors, customers, volunteers, providers, activists, ex
  perts and/or suppliers
Community Building
• Target number of shareholders
  – Large (high admin costs, good representation)
  – Small (low admin costs, less clout)
• Momentum vs Planning
  – Pioneer offers
• Engagement vs Delivery
• Minimum levels of investment
Community Building
• Supporter base is large enough to meet
  community investment targets
• Marketing plan for converting supporters into
  investing members
• Plan to involve members in governance of the
  enterprise

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Worshop 4, community building

  • 2. Community building • The target audience is of sufficient scale to sustain the proposed business activity • Target audience is capable of developing a community identity • Plan in place for communicating with the target audience and identifying supporters • Known supporters can engage with the enterprise in multiple ways as investors, customers, volunteers, providers, activists, ex perts and/or suppliers
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