SlideShare a Scribd company logo
Roadmap to launch your crowdfunding
platform: Business Model & features
• Crowdfunding refers to the modernized way of
funding a project or venture by raising small
amounts of money from a large number of
people, usually through the Internet.
• Unlike conventional finance raising methods,
crowdfunding offers a forum for anyone who
has an idea to pitch it to potential investors.
• The overwhelming business opportunities and
blooming global market recognition ignite a
new age entrepreneurship pattern and thus
bestow immense possibilities into the hands
of today’s crowdfunding platforms.
• Renowned Crowdfunding platforms such as
Kickstarter and Indiegogo are the perfect
examples of how to propitiously implement a
crowdfunding business plan.
• As they successfully raised huge revenues
from the percentage of the funds raised for
other businesses.
• This topic reflects a complete guide to support
your efforts to set up a crowdfunding
platform.
Crowdfunding Business Model: How
Does It Work?
• There exist four pre-defined crowdfunding
business models.
– Donation
– Reward
– Equity
– Lending
• Donation-based model is a perfect fit for
community-based and charitable causes where
reward model is a variation on donation-based
funding, here the investors receive some reward
• usually in the form of a product or service for
which the campaigners are seeking the
funding.
• Equity business model possesses a traditional
trait as the investors typically pay a large
amount of money and are given an equity
position in the campaigner’s business.
• Whilst in lending, original amount is being
repaid along with the interest.
• Every crowdfunding portals incorporate two
important entities.
• One is project owner (the one who own the
idea) and the other is project backer (the one
who fund the concept).
• Anyone with a sterling idea can list their
project complying with the site’s terms and
conditions.
• Those who are interested in this idea can
contribute, where the funding amount and
duration of the project are solely decided by
the project owner alone.
• The revenue model of a crowdfunding portal
should be profound and entwined. One can
possibly include these lines of revenue:
– Commission through successfully raised funds
– Revenue via listing
– Advertising fees ( ensuring better visibility to the
campaign)
– Provide assistance (assisting in optimizing the
project or campaign)
– Express listings (promote listings and improve
visibility)Shipping services
• The design should incorporate both
entrepreneur’s and investor’s perspectives. Now,
let us look into some fundamental facts that
might help you build a compelling crowdfunding
portal.
– Develop dedicated sections to showcase projects,
ensure easy navigation
– Built-in methods for potential investors to ask
questions to creators as well as you
– Create a specific page to recognize and reward
funders and thus enhance the trust element
– Highlight project of the day to encourage more
innovative concepts
– Enable project owners to talk directly with funders
• However, we recommend following a
Kickstarter like business model, choosing
Kickstarter clone script for assured precision
and viability.
• Check the fundraising software demo here,
Features To Acknowledge
• An exceptional crowdfunding platform is the
one which satisfies the expectations of both
creators and investors.
• It blends both the ingredients, offers them
similar attention and thus delivers a
comprehensive solution.
• Undermentioned few exemplary features to
consider while developing your crowdfunding
portal.
Functional User Interface For Top-
grade flow process
• When considering crowdfunding, new ideas
are the fuel that drives the business.
• So it is recommendable to incorporate
relevant categories, and suitable form fields.
• Moreover, allow creators to include
descriptions, website, images, videos etc
related to the project.
• In whole, produce a streamlined management
system to manage, create, edit and post
crowdfunding projects.
Even-handed Approach To Incorporate
Both Creators And Investors
• A successful fundraising business concept is to
treat both entities with equal importance by
assuring similarity and thus create an impression
of recognition.
– Design an investor alone area where creators can
share special updates/rewards with them
– Add a specific space for entrepreneurs to showcase
their successfully funded projects
– Include a ‘get to know’ feature that allows investors to
communicate with project owners directly before
funding any projects
– Allow users shortlist their favorite projects, report
those which violated the guidelines
Solid Payment Gateways For
Flauntless Transactions
• A reliable payment gateway system is the most
important factor to consider while setting up your
crowdfunding portal.
• One can always choose between two known
payment methods, all-or-nothing or partial
models.
• The partial payment method includes collecting
the money up front and giving at least a certain
amount to the project.
• Most importantly, pick from the right online
payment gateways, Wepay or Paypal.
Build A Mobile App For
Improved Visibility
• Launch a mobile app for both iOS and Android,
that might help project owners to track their
project’s progress. At the same time, investors
will get real-time updates as well.
• Every business, whether it is an industry expert or
a small one, they all incorporate mobile apps into
their business strategies.
• This happens as they realize the potential
possibilities of mobile applications in improving
the visibility and brand recognition, creating a
direct marketing channel, enhancing customer
loyalty and so much more.
• Agriya’s remarkable Kickstarter clone is a
unique blended, The full-fledged
crowdfunding script is a well-sophisticated
clone and thus enables you to build a
customized reward-based fundraising portal
with much ease and great efficiency.
Agriya• For more information, Visit our website:
www.agriya.com

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Roadmap to launch your crowdfunding platform: Business Model & features

  • 1. Roadmap to launch your crowdfunding platform: Business Model & features
  • 2. • Crowdfunding refers to the modernized way of funding a project or venture by raising small amounts of money from a large number of people, usually through the Internet. • Unlike conventional finance raising methods, crowdfunding offers a forum for anyone who has an idea to pitch it to potential investors. • The overwhelming business opportunities and blooming global market recognition ignite a new age entrepreneurship pattern and thus bestow immense possibilities into the hands of today’s crowdfunding platforms.
  • 3. • Renowned Crowdfunding platforms such as Kickstarter and Indiegogo are the perfect examples of how to propitiously implement a crowdfunding business plan. • As they successfully raised huge revenues from the percentage of the funds raised for other businesses. • This topic reflects a complete guide to support your efforts to set up a crowdfunding platform.
  • 4. Crowdfunding Business Model: How Does It Work? • There exist four pre-defined crowdfunding business models. – Donation – Reward – Equity – Lending • Donation-based model is a perfect fit for community-based and charitable causes where reward model is a variation on donation-based funding, here the investors receive some reward
  • 5. • usually in the form of a product or service for which the campaigners are seeking the funding. • Equity business model possesses a traditional trait as the investors typically pay a large amount of money and are given an equity position in the campaigner’s business. • Whilst in lending, original amount is being repaid along with the interest.
  • 6. • Every crowdfunding portals incorporate two important entities. • One is project owner (the one who own the idea) and the other is project backer (the one who fund the concept). • Anyone with a sterling idea can list their project complying with the site’s terms and conditions. • Those who are interested in this idea can contribute, where the funding amount and duration of the project are solely decided by the project owner alone.
  • 7.
  • 8. • The revenue model of a crowdfunding portal should be profound and entwined. One can possibly include these lines of revenue: – Commission through successfully raised funds – Revenue via listing – Advertising fees ( ensuring better visibility to the campaign) – Provide assistance (assisting in optimizing the project or campaign) – Express listings (promote listings and improve visibility)Shipping services
  • 9. • The design should incorporate both entrepreneur’s and investor’s perspectives. Now, let us look into some fundamental facts that might help you build a compelling crowdfunding portal. – Develop dedicated sections to showcase projects, ensure easy navigation – Built-in methods for potential investors to ask questions to creators as well as you – Create a specific page to recognize and reward funders and thus enhance the trust element – Highlight project of the day to encourage more innovative concepts – Enable project owners to talk directly with funders
  • 10. • However, we recommend following a Kickstarter like business model, choosing Kickstarter clone script for assured precision and viability. • Check the fundraising software demo here,
  • 11. Features To Acknowledge • An exceptional crowdfunding platform is the one which satisfies the expectations of both creators and investors. • It blends both the ingredients, offers them similar attention and thus delivers a comprehensive solution. • Undermentioned few exemplary features to consider while developing your crowdfunding portal.
  • 12. Functional User Interface For Top- grade flow process • When considering crowdfunding, new ideas are the fuel that drives the business. • So it is recommendable to incorporate relevant categories, and suitable form fields. • Moreover, allow creators to include descriptions, website, images, videos etc related to the project. • In whole, produce a streamlined management system to manage, create, edit and post crowdfunding projects.
  • 13. Even-handed Approach To Incorporate Both Creators And Investors
  • 14. • A successful fundraising business concept is to treat both entities with equal importance by assuring similarity and thus create an impression of recognition. – Design an investor alone area where creators can share special updates/rewards with them – Add a specific space for entrepreneurs to showcase their successfully funded projects – Include a ‘get to know’ feature that allows investors to communicate with project owners directly before funding any projects – Allow users shortlist their favorite projects, report those which violated the guidelines
  • 15. Solid Payment Gateways For Flauntless Transactions • A reliable payment gateway system is the most important factor to consider while setting up your crowdfunding portal. • One can always choose between two known payment methods, all-or-nothing or partial models. • The partial payment method includes collecting the money up front and giving at least a certain amount to the project. • Most importantly, pick from the right online payment gateways, Wepay or Paypal.
  • 16. Build A Mobile App For Improved Visibility • Launch a mobile app for both iOS and Android, that might help project owners to track their project’s progress. At the same time, investors will get real-time updates as well. • Every business, whether it is an industry expert or a small one, they all incorporate mobile apps into their business strategies. • This happens as they realize the potential possibilities of mobile applications in improving the visibility and brand recognition, creating a direct marketing channel, enhancing customer loyalty and so much more.
  • 17. • Agriya’s remarkable Kickstarter clone is a unique blended, The full-fledged crowdfunding script is a well-sophisticated clone and thus enables you to build a customized reward-based fundraising portal with much ease and great efficiency.
  • 18. Agriya• For more information, Visit our website: www.agriya.com