The document discusses literacy trends in India, highlighting a significant increase in literacy rates from 12% in 1947 to 74% in 2012, with a notable gap between urban (86%) and rural (71%) areas. It also addresses children's declining interest in reading, as a survey indicated that 93% of children aged 6-10 do not enjoy storybooks, and suggests that a digital library could enhance engagement and improve academic performance. Furthermore, the document outlines a financial model for schools to adopt a subscription-based digital library service to foster reading habits and overall academic improvement.

1. Digitizing reading the fun way

2. Reading book industry trend

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Literacy trend
Literacy rate
12% (1947)
74% (2012)
Age 7 & above (2011)
Male - 82.1%
Female – 65.5%

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Urban
19% (1947)
86% (2011)
Rural
10% (1947)
71% (2011)
Literacy trend

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Environmental trends in India
India fastest growingIndia fastest growing
GDP countryGDP country
Large awareness ofLarge awareness of
quality educationquality education
20% of India’s20% of India’s
population is in K-12population is in K-12
SchoolsSchools
Internet reach acrossInternet reach across
all geographiesall geographies
Technology reach atTechnology reach at
“Taluka” level“Taluka” level
Private Schools reachPrivate Schools reach
at village levelat village level
Technology leadTechnology lead
education gainingeducation gaining
shareshare

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Book reading trends in India (Millions)
• 29.4% of total book readers will be from K-12 schools
• Implies an average annual incremental market size of 5 Million K-
12 children

7. Findings

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Survey – Geography split
• Feedback from children aged between 6 years to 10 years
• 9 states – MP, Rajasthan, Orissa, UP, Uttrakhand, Haryana, Bihar, Gujarat and
Maharashtra
• 69 urban cities
43%
39%
10%
7%

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Survey – 1200 children
16%
19%
23%
18%
24%

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Survey – Questions
• Do you read story books? If “Yes” which type?
• If “No”, why?
• What do you like doing?

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Survey – Like reading story books?
93% children said “No” to reading story books

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Why are children loosing interest in reading?
Monatomic
Syllabus lead
Fixed place
Not playful
Comprehension
difficulty

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Survey – What do you like doing?
41%
28%
21%
13%

14. Why all this?

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Science has proved that
children who read, perform
37% better in academics v/s
non-readers

16. a story book library can do all
this……

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Reasons for a child to go away from book reading
What they love doing

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Talking Digital LibraryTalking Digital Library
Which can do so muchWhich can do so much

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What if?

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What if?

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What if?

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What if?

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What if?

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What if?

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What if?

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What if?

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What if?

28. Why should a student use this?

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 Reading improves comprehension and vocabulary
 All subjects of a child, except Hindi and Sanskrit are in English language
 Science has proved that children who read, perform 37% better in academics v/s non-
readers
 If reading is boring, then the voice over will make it interesting for the child
 Even if the child listens, they will learn correct pronunciation and also several elements
of grammar and vocabulary, thus, possibly impacting their academic performance
 The child can read as per convenience and without adult supervision
 The child can access this on mobiles, laptops or tablets, using internet

30. Financial model for schools

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 School charges Rs 699 per student for a 6 months subscription or increases monthly fee by Rs
120 per month
 Income to school = Rs 699 X 2 (twice a year) X 400 students X 25% school share
 School earns
Schools are free to decide their internal package rates for
monthly or bi-annual, but company rates will remain fixed

32. WIN – WIN for all

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Improved grammar
Improved
comprehension
Improved
academics
Improved results
Unique facility
Parent engagement
Financial gain

34. Subscription packages - India

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Rs 299
Rs 499
Rs 799 Rs 1299
tax extra

36. Debit & credit cards

37. How does it work?

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To experience, visit our GUEST SECTION on:-
www.digital.dreamzzeducation.com

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https://www.youtube.com/watch?v=mnRQvLibj24

40. THANK YOU
© DREAMZZ TRADEWING LLP
Gaurav Tandon
Dreamzz Tradewing LLP
Ph: +91 70600 98535
E-mail :- elibrary@dreamzzeducation.com
Website :- www.dreamzzeducation.com
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