The World Wildlife Fund (WWF) is the world's leading conservation organization, working in over 100 countries with the mission of stopping environmental degradation and building harmony between humans and nature. It focuses on biodiversity conservation, securing food and water resources, protecting endangered species, combating climate change through renewable energy, and engaging with companies to make supply chains more sustainable. The WWF's conservation initiatives are important as they help both society and nature by preserving forests that store carbon, provide resources and habitat, and may contain undiscovered medical treatments.

1. World Wildlife Fund
(WWF)

2. What is the World Wildlife Fund?
 It is an international Non-governmental organization .
 It is founded on April 29, 1961 in Morges, Switzerland.
 It is also the world’s leading conservation organization and it
works in 100 countries.
 It is also supported by 1.2 million members in the United
States and close to 5 million people globally.

3. The World Wildlife Fund’s Mission
 World Wildlife Fund’s mission is to stop the degradation of our
planet's natural environment, and to build a future in which
humans live in harmony with nature.
 In order to achieve this mission, WWF focuses its efforts on
two broad areas: Biodiversity and Footprint.

4. What does the World Wildlife Fund do?
 It conserves the world’s most important forests and safeguards healthy
oceans and marine livelihoods.
 It also secures water for people and nature.
 It protects the world’s most important and endangered species.
 It doubles the net food availability by refining production and has
distributions to combating waste and environmental impacts.
 It also aims to create a climate-resilient and zero-carbon world, their vision
is a world powered by renewable energy with communities and
ecosystems that are resilient in the face of climate changes.

5. How does the World Wildlife Fund impact
society?
 WWF engages with major companies and their supply chains to change
the way global commodities are produced, processed, consumed, and
financed worldwide. Working with these companies, WWF seeks to reduce
the negative impact that these commodities and sectors have on the most
ecologically important places and species on Earth.
Transforming how goods are sourced and processed provides benefits to
our planet and can result in tangible gains for businesses by conserving or
preserving their means of production and, as a result, access to raw
materials over the long term.

6. Why does the World Wildlife Fund help
both society and nature?
 Firstly, WWF helps the forest because people depend on the forests as
they provide us with a vast amount of resources such as food and
medicine.
 Secondly, trees store carbon dioxide in the process of photosynthesis, if
trees are cut down, the stored carbon dioxide will be released into the
atmosphere, thus leading to global warming and climate change.
 Lastly, the forests are home to many species of animal and plants, and
certain plants may have undiscovered medical value. If people cut down
trees for agricultural uses, the habitats of animals will be destroyed and
the medicinal value of the certain plants will be lost forever.

7. Why are the initiatives of the World Wildlife
Fund important?
Using freshwater as an example for one of the many initiative that the World
Wildlife Fund have done,
 Firstly, water is essential for a healthy human life. However, about 1.1 billion people do
not have access to water while about 2.4 billion people do not have adequate sanitation.
 Secondly, energy and water are interdependent. Energy is required for pumping, storing,
transporting and treating water, and water is essential for producing almost all kinds of
energy.
 Lastly, water is essential for the growing of crops to accommodate the growing demand
for food

8. What does the World Wildlife Fund
do to solve the problems mentioned above?
 World Wildlife Fund is promoting good water governance by seeking to
change how water is managed around the world. They are also
encouraging the reliance of the same rivers to better coordinate their
shared freshwater resources
 World Wildlife Fund also helps to protect the freshwater ecosystem. WWF
works on the ground in key river basins around the world, supporting
responsible water use and infrastructure, and testing and implementing
innovative solutions
Using freshwater as an example,

9. BY BING XUAN, EDWIN, BENJAMIN,
KEVIN AND YANGZHI