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Team Members
Samia Billah
Patrick Mooney
Michelle Mancilla
Jason Lin
1
World Refugee Day at Dallas
Introduction
2
During the past three years, Texas has been on of the top five states in the
nation receiving refugees from abroad. Statistics has shown that:
1. In 2011, over 5500 refugees moved into Texas
2. In 2012, over 700 refugees moved to Dallas
3. In 2000, 4% of the US refugee population moved to Texas
4. In 2012, that percentage increased to 10%
Introduction
3
Figure 2. Proportion of refugees to the United States settling in
Texas. Source: Refugee Arrival Data, 2012.
http://www.youtube.com/watch?v=E3YmRKQ19Ts
Immigrant vs. Refugee
Refugee:
Under United States law, a refugee is
someone who (USCIS):
• Is living outside the US
• Is of special humanitarian concern
to the US
• Shows that they were persecuted or
fear persecution due to race,
religion, nationality, political opinion,
or membership in a particular social
group
• Is currently not settled in any other
country
• Can be moved to the United States
Immigrant:
The Immigration and Naturalization
Act , an Immigrant is someone who:
• Any alien who has entered the US,
except those under a non-
immigrant visa category.
• So, it includes anyone who has a
willingness to permanently settle in
the US, and is not in the US on
temporary/non-immigrant visa
(visitors visa, student visa, work
visa)
• Thus, an illegal immigrant is also
considered to be an immigrant
under this definition.
Background
5
Countries refugees are mainly coming from:
1. Afghanistan
2. Burma
3. Iraq
4. Congo
Common issues refugees faced:
1. Assimilation with the US culture
2. Lack of English proficiency
3. Economic self sufficiency
Aid can be brought in the form of:
1. Providing jobs
2. Access to affordable necessities
3. Information on US laws and culture
4. Improve on employee skills
Proposal
6
We are aiming on assist refugees on three aspects:
1. Teaching job acquiring skills
2. Training on US laws and regulations
3. Providing free English language courses
Plan
7
Citibank’s funds will be put toward the following:
 Purchasing skill building materials
 Hiring instructors
 Arranging transportation
 Serving food during training
 Advertisement campaign
Marketing Strategies
8
 Advertising in the Local Papers
 Radio Ads
 Local TV Station Coverage
 Social Networking
 Flyers and Msc. Advertising
 Campaign Site
Time Line
9
November 30 -Begin contact with Citibank to fund project
-Start contact with venue to rent for event
December 7 -Receive answer from Citibank
-Begin contact with Salvation Army
December 14 -Begin formulating advertisement strategy with
Salvation Army
May 30 -Begin limited advertisement campaign
(commercials, flyers, etc.)
-Order supplies
June 20 -Event day 1 (World Refugee Day)
June 28 -Event day 2
July 5 -Event day 3
July 30 -Determine if/how refugees have benefitted
from the event
August 10 -Determine whether or not to continue program
in future years
Event Day Schedule
10
10:30 AM -Arrive at event center, begin setting up
room
-Send busses to pick up those interested
12:00 PM -Event begins with speech from representative
12:30 PM -Begin basic English courses
3:30 PM -Break/snack/lunch/networking opportunity
4:30 PM -Job acquiring technique seminar
8:00 PM -Event concludes, clean up
Possible Issues
11
Women from very conservative
societies where women may not
be allowed to work
team up with local community
leaders and other religious
bodies whom the refugee
community trusts.
Women must take care of
children at home
make some special
accommodation for those
mothers.
Difficulty of
understanding English
employ interpreters to
interview the refugees
provide them English
language classes
Staffing
12
Fourteen staff members will be needed to implement this program. In
addition, we will recruit volunteers to help this program implement
efficiently.
Four manage-level staff members
• Program coordinator
Ten entry-level staff members
• reserving advertisement
• purchasing training course materials
• ordering clothes and food
• arranging transportation for refugees
Instructors
• helping refugees learn skills
Budget
13
Budget
Final CostItems Details
Clothes Salvation Army T-shirt $1,000
Food Food supply during training courses $3,500
Instructors
3 instructors for training courses with 300 per day ( US Laws, skills,
and English)
$4,500
Course Materials Pencils, notebooks, computers, software $50,000
Transportation Buses and Drivers
Bus 4 buses for $200 a day $3,000
Driver 4 bus drivers with $15 per hour for a total of 6 hours $5,400
Advertisement Ads on TV and newspaper
TV Ads Ads on local channel for 3 weeks $6,000
Newspaper Ads in Dallas Morning news for 3 weeks $1,500
Radio Ads on local station and Non-English station(KRLD 1080AM, 106.1
Kiss FM, Mega 107.5)
$600
Social Network Create a Fackbook page $0
Flyers and Msc. Ads Printed Flyers $1,000
Campaign site Ads on Campaign Site $2,000
Totals $78,500
Benefits
14
 Helping those in need
 Community service
 Goodwill
 Networking
Questions?
15

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World refugee day at dallas

  • 1. Team Members Samia Billah Patrick Mooney Michelle Mancilla Jason Lin 1 World Refugee Day at Dallas
  • 2. Introduction 2 During the past three years, Texas has been on of the top five states in the nation receiving refugees from abroad. Statistics has shown that: 1. In 2011, over 5500 refugees moved into Texas 2. In 2012, over 700 refugees moved to Dallas 3. In 2000, 4% of the US refugee population moved to Texas 4. In 2012, that percentage increased to 10%
  • 3. Introduction 3 Figure 2. Proportion of refugees to the United States settling in Texas. Source: Refugee Arrival Data, 2012. http://www.youtube.com/watch?v=E3YmRKQ19Ts
  • 4. Immigrant vs. Refugee Refugee: Under United States law, a refugee is someone who (USCIS): • Is living outside the US • Is of special humanitarian concern to the US • Shows that they were persecuted or fear persecution due to race, religion, nationality, political opinion, or membership in a particular social group • Is currently not settled in any other country • Can be moved to the United States Immigrant: The Immigration and Naturalization Act , an Immigrant is someone who: • Any alien who has entered the US, except those under a non- immigrant visa category. • So, it includes anyone who has a willingness to permanently settle in the US, and is not in the US on temporary/non-immigrant visa (visitors visa, student visa, work visa) • Thus, an illegal immigrant is also considered to be an immigrant under this definition.
  • 5. Background 5 Countries refugees are mainly coming from: 1. Afghanistan 2. Burma 3. Iraq 4. Congo Common issues refugees faced: 1. Assimilation with the US culture 2. Lack of English proficiency 3. Economic self sufficiency Aid can be brought in the form of: 1. Providing jobs 2. Access to affordable necessities 3. Information on US laws and culture 4. Improve on employee skills
  • 6. Proposal 6 We are aiming on assist refugees on three aspects: 1. Teaching job acquiring skills 2. Training on US laws and regulations 3. Providing free English language courses
  • 7. Plan 7 Citibank’s funds will be put toward the following:  Purchasing skill building materials  Hiring instructors  Arranging transportation  Serving food during training  Advertisement campaign
  • 8. Marketing Strategies 8  Advertising in the Local Papers  Radio Ads  Local TV Station Coverage  Social Networking  Flyers and Msc. Advertising  Campaign Site
  • 9. Time Line 9 November 30 -Begin contact with Citibank to fund project -Start contact with venue to rent for event December 7 -Receive answer from Citibank -Begin contact with Salvation Army December 14 -Begin formulating advertisement strategy with Salvation Army May 30 -Begin limited advertisement campaign (commercials, flyers, etc.) -Order supplies June 20 -Event day 1 (World Refugee Day) June 28 -Event day 2 July 5 -Event day 3 July 30 -Determine if/how refugees have benefitted from the event August 10 -Determine whether or not to continue program in future years
  • 10. Event Day Schedule 10 10:30 AM -Arrive at event center, begin setting up room -Send busses to pick up those interested 12:00 PM -Event begins with speech from representative 12:30 PM -Begin basic English courses 3:30 PM -Break/snack/lunch/networking opportunity 4:30 PM -Job acquiring technique seminar 8:00 PM -Event concludes, clean up
  • 11. Possible Issues 11 Women from very conservative societies where women may not be allowed to work team up with local community leaders and other religious bodies whom the refugee community trusts. Women must take care of children at home make some special accommodation for those mothers. Difficulty of understanding English employ interpreters to interview the refugees provide them English language classes
  • 12. Staffing 12 Fourteen staff members will be needed to implement this program. In addition, we will recruit volunteers to help this program implement efficiently. Four manage-level staff members • Program coordinator Ten entry-level staff members • reserving advertisement • purchasing training course materials • ordering clothes and food • arranging transportation for refugees Instructors • helping refugees learn skills
  • 13. Budget 13 Budget Final CostItems Details Clothes Salvation Army T-shirt $1,000 Food Food supply during training courses $3,500 Instructors 3 instructors for training courses with 300 per day ( US Laws, skills, and English) $4,500 Course Materials Pencils, notebooks, computers, software $50,000 Transportation Buses and Drivers Bus 4 buses for $200 a day $3,000 Driver 4 bus drivers with $15 per hour for a total of 6 hours $5,400 Advertisement Ads on TV and newspaper TV Ads Ads on local channel for 3 weeks $6,000 Newspaper Ads in Dallas Morning news for 3 weeks $1,500 Radio Ads on local station and Non-English station(KRLD 1080AM, 106.1 Kiss FM, Mega 107.5) $600 Social Network Create a Fackbook page $0 Flyers and Msc. Ads Printed Flyers $1,000 Campaign site Ads on Campaign Site $2,000 Totals $78,500
  • 14. Benefits 14  Helping those in need  Community service  Goodwill  Networking

Editor's Notes

  1. Ad graph
  2. Marketing strategy before timeline