SlideShare a Scribd company logo
Strategies for Internal
Communication and
Collaboration for
The Employee On The Go
Colin Miles
Director of Enterprise Services
Virgin Media – The historical challenge
200+ Perm
manned sites
High travel
costs
Desk based
communication
Email-centric
Heavy voice
conferences
What does it take?
Top down
sponsorship
Constant
adoption
effort
Flexibility
Employee
centric
activity
Continual
innovation
Key areas of mobile collaboration
Social business
connection
Business process
& innovation
Video
conference
Pervasive Video
Vertical & Horizontal Collaboration
Breaking down the barriers
Tap into friends’
opinions & advice
on music to buy,
or whom to date
Mobilize
friends
for events
& causes
Keep informed
of what friends
are doing and
thinking
Control what
friends can
see and know
about me
Introduce your
friends to people
you know with
similar interests
Tailor the
platform
with extensions
& applications
Tag videos and
postings that
friends should
see, filtering
out the noise
Breaking down the barriers
Tap into
colleagues’
opinions and
advice on
processes
and practices
Mobilize
colleagues
for events
and causes
Keep
informed
of what
colleagues
are doing
& thinking
Control what
colleagues can
see and know
about me
Introduce your
colleagues to
people you know
with similar
professional
interests
Tailor the
platform with
extensions &
applications
Tag videos and
postings that
colleagues should
see, filtering out
the noise
Driving Productivity
Centre of
excellence
for mobility
Adoption is crucial
Measure Success
Start small
think big
Create
Quantitative
& Qualitative
Measures
User
experience
is king
Yesterdays way of working – Twitter issue
?
1
2
3
Todays way of working – Twitter issue
Lessons Learned
Culture and
ethos
Communications Small things
matter
Adoption
matters
Be
transparent
Human
voice
Think
consumer
One conversation
at a time
Mobility @ Work
Bob @ WorkBob @ Work
Improve
productivity
& efficiency
Improve customer
satisfaction
Increase
first time fix
Cost
savings
Q&A

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World class mobile collaboration

  • 1. Strategies for Internal Communication and Collaboration for The Employee On The Go Colin Miles Director of Enterprise Services
  • 2.
  • 3. Virgin Media – The historical challenge 200+ Perm manned sites High travel costs Desk based communication Email-centric Heavy voice conferences
  • 4. What does it take? Top down sponsorship Constant adoption effort Flexibility Employee centric activity Continual innovation
  • 5. Key areas of mobile collaboration Social business connection Business process & innovation Video conference
  • 7. Vertical & Horizontal Collaboration
  • 8. Breaking down the barriers Tap into friends’ opinions & advice on music to buy, or whom to date Mobilize friends for events & causes Keep informed of what friends are doing and thinking Control what friends can see and know about me Introduce your friends to people you know with similar interests Tailor the platform with extensions & applications Tag videos and postings that friends should see, filtering out the noise
  • 9. Breaking down the barriers Tap into colleagues’ opinions and advice on processes and practices Mobilize colleagues for events and causes Keep informed of what colleagues are doing & thinking Control what colleagues can see and know about me Introduce your colleagues to people you know with similar professional interests Tailor the platform with extensions & applications Tag videos and postings that colleagues should see, filtering out the noise
  • 13. Measure Success Start small think big Create Quantitative & Qualitative Measures User experience is king
  • 14. Yesterdays way of working – Twitter issue ? 1 2 3
  • 15. Todays way of working – Twitter issue
  • 16. Lessons Learned Culture and ethos Communications Small things matter Adoption matters Be transparent Human voice Think consumer One conversation at a time
  • 18. Bob @ WorkBob @ Work Improve productivity & efficiency Improve customer satisfaction Increase first time fix Cost savings
  • 19. Q&A

Editor's Notes

  1. About VM, who are we?
  2. Describe our motivations, business challenges, the benefits. Tell the story about Eamon (CFO). I don’t get
  3. These are all the areas Sei Mani has helped us with. Adoption is about getting a large number of small things right. Visual identity through to testing, training and communications (e.g. the video you will see) Provide an in-house adoption team High touch on-demand coaching and training model Showed us how to treat delivery with same care and attention as a consumer product launch Human centric methodology that works The power of super connectors Simple collaboration solutions
  4. Describe our motivations, business challenges, the benefits. Tell the story about Eamon (CFO). I get WebEx but not WeBex social and how we met the challenge by describing the difference between vertical and horizontal collaboration It’s all about: What’s in it for me? Value creation is the point of collaboration, not the act or tool of collaboration itself Be transparent, listen Bring people along the journey Tone of voice is everything Speak with a human voice Information makes people think but emotion makes them act Talk to the right (emotional) brain Always think consumer launch methodology Make the user experience as visually appealing as possible On-demand adoption model works ‘Conversion’ happens ‘one conversation at a time’ Network effects are the most successful way to grow