This document details a case study of Egnyte, a customer with a global footprint and a large workforce, utilizing Sei Mani's Genius Desk coaching service to enhance collaboration technology adoption. The Genius Desk offers on-demand, high-touch virtual coaching to improve productivity and user experience, aiming to transition employees away from traditional email habits. The study highlights significant adoption rates, positive user feedback, and the overall effectiveness of the coaching in meeting the customer's cybersecurity and digital maturity needs.

1. CUSTOMER CASE STUDY
1
01 Customer Profile
This Egnyte customer has offices in 80 locations operating in 50 countries and 17,000
employees. It provides a wide range of professional services to the business
community from M&A execution and corporate finance to big data analytics, market
pricing tools, and organisational design.
Sei Mani provided its Genius Desk, an on demand, high touch coaching service
delivered virtually using web/video conferencing apps.
It’s offered to employees in roll out communications, responds to requests for
coaching in minutes and provided across multiple time zones and languages. The
Genius Desk coaches people on how to get outcomes and value from using
collaboration technologies for example; higher productivity, less travel, shorter
meetings, faster decisions. There’s no ticketing or appointment necessary and
people can be coached in groups or individually.
Partner with us on large enterprise projects where culture
and behaviour change is the key challenge. Genius Desk
doesn’t marginalise customer success teams, it augments
them.
Customer funds Sei Mani services and Egnyte enjoys the
upside of multi-year renewals resulting from very high
adoption in short timescales.
› Genius Desk
› Communications
› Scheduled training
› Self-service learning
› Adoption planning
› Adoption performance
› Self service microsite creation
› Adoption analytics
Customer wants to mitigate the risks of the global increase in cyber-attacks, whilst
maintaining its legal obligations related to the secure exchange of sensitive
information, and improve its digital maturity credentials with clients. Customer’s
choice of Egnyte is influenced by demand from case teams for a user experience
identical to consumer facing apps that increase productivity and enable secure
information exchange on any device.
The key challenge is to change the addictive email behaviours of a large number of
people in a short space of time to achieve a critical mass of use.
Illustration pricing based on industry average for enterprise deals. 60% adoption in the first year.
High probability of multi year renewal.
2,040,0002 Years
3,060,0003 Years
02 Challenge
03 Solution – Genius Desk
› 50-60% of Case Team Colleagues using Egnyte at least 4 times per week
› 91.8% of Case Teams think Egnyte is easy to use in their daily work
› Average Collaboration Practitioners coaching score: 8.8/10
› Egnyte has been successfully deployed to 9000+ Case team members
› 5000+ Non-Case Team colleagues request to use Egnyte – This number is growing daily
04 Results
05 Value
06 Partner with Sei Mani 07 Services provided
5
$ Per Month
1,020,000
Total PA
17,000
No. Licenses

2. About the Genius Desk
No one left behind
2
On Demand Coaching
Reporting/Analytics
Planning
Communications
Floor walks/Roadshows
4
0 hrs
24 hrs
20
8
12
16
We use customer’s equipment, tools, and identity to communicate with
and coach people so that we are perceived as colleagues rather than
outsiders. Coaching is mostly delivered virtually but can also be provided
in person for Exec/PA white glove service and video room coaching.
Identity
Collaboration
Practitioners
This is where the magic happens. Collaboration coaches
respond to requests for learning in minutes and teach
people how to get value from the tools.
On Demand & Scheduled Coaching
By receiving near instant support at the moment of need,
conversion is higher resulting in peer recommendation
and network effects that accelerate adoption, so no one
is left behind.
The Genius Desk can operate in multiple time
zones
On site presence to launch and promote tools. Reverse mentoring for senior
leaders on digital workplace tools.
We write operational emails, design and conduct surveys and execute the
overall comms plan.
Definition: The Genius Desk is an on demand, high touch coaching service delivered
virtually. It teaches people how to get outcomes and value from using collaboration
technologies for example; less travel, shorter meetings, flexible working, faster decisions,
and working from home.
Offline Adoption
Communications

3. 3Classification – Internal
About Sei Mani
Who we are, what we do
Technology Expertise
The activities required to change the way organisations work, evolving their
collaboration culture. Production of PR and communications materials,
execution of comms plan, adoption performance measurement, optimisation
of IT service delivery processes and senior stakeholder management.
Our secret sauce. An on-demand team of collaboration practitioners and
community managers with product specific knowledge and an unmatched
passion that transmits itself to end users so they adopt the technologies
faster.
The design of world class enterprise video collaboration experiences from
room architecture, end point choice and furniture to network design, room
booking, supplier selection and business case definition.
We creatively conceive and concisely answer major strategic questions in
digital transformation and translate them into industrial-strength business
cases for Board review and sign off.
An index that describes how evolved an organisation is in its use of
collaboration technologies, the financial value of high levels of adoption and a
benchmarking tool that compares performance with the market.
Short impactful sessions that capture a wide range of information related to
specific collaboration initiatives and technologies that produce high level ‘Get
Well’ plans, data insights and detailed adoption plans.
No collaboration platform is an island. We write code to connect
collaboration applications in a meaningful way and migrate content between
them using state of the art Agile and DevOps processes.
Change
Management
Genius
Desk
Visual
Collaboration
Business
Case Design
Collaboration
Maturity
Assessment
Discovery
Workshop
Software
Development
Customers
Sei Mani was founded in 2011 to address the
massive gap between the expectation of
enterprises’ investment in collaboration
technologies and the reality of too few people using
them.
ISO 9001/27001 Certified, Jan 2017.
SERVICES DESCRIPTION

4. QUESTIONS?
Leon Benjamin
+44 7974 766615
leon.benjamin@sei-mani.com