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Actions at European Level Budapest 30-31 May 2011 Philippe Roux Deputy Head of Unit European Commission  Directorate General for Health and Consumers ACTION FOR PREVENTION – Conference on Member States’ Activities on Nutrition, Physical Activity and Smoking related health issues
The European Commission’s approach ,[object Object],[object Object],[object Object],[object Object],[object Object]
EU Strategy on Diet, overweight and obesity health related issues 2007-2013 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EU policies examples   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], of 15  of 15
Many projects funded  since 2005 Page  Obesity Governance -  Partnership, healthy eating and innovative governance as tools to counteract obesity and overweight
Half way:  boosting action ,[object Object],[object Object]
Renewed objectives of the Platform  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Actions underway:  examples  i nformation ,[object Object],Kellogg’s Breakfast Clubs: Serving 1 million breakfasts each year
The EU Pledge: Changing the way food is advertised to children •  No advertising of products to children under 12 years, except for products which fulfil specific nutrition criteria based on accepted scientific evidence and/or applicable national and international dietary guidelines.  •  No communication related to products in primary schools, except where specifically requested by, or agreed with, the school administration for educational purposes. Actions underway:  examples  Marketing and advertising
Danish Heart Foundation Testing aerobic fitness in schools Actions underway:  examples  Physical Activity
Environment of families France -  EPODE SPAIN -  THAO BELGIUM -  VIASANO GREECE -  PAIDEIATROFI … in South Australia   … in Mexico   Creation of an environment facilitating the adoption of  healthier lifestyles  by the families Actions underway:  example community based approach EPODE NATIONAL COORDINATION Social Marketing Approach INDEPENDENT SCIENTIFIC COMMITTEE NATIONAL INSTITUTIONAL SUPPORT PRIVATE PARTNERS  (Sponsors, NGOs, Scientific groups…) LOCAL  STEERING COMMITTEE Micro-changes Micro-changes LOCAL PROJECT MANAGERS Local stakeholders MAYORS, Elected representatives
[object Object],Actions underway:  examples  product reformulation Better-for-You products taking out 15% of the saturated fat from MARS
2013: Where we want to go ,[object Object],[object Object],[object Object],[object Object]
2013: Where we want to be ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you!

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Workshop1 p roux

  • 1. Actions at European Level Budapest 30-31 May 2011 Philippe Roux Deputy Head of Unit European Commission Directorate General for Health and Consumers ACTION FOR PREVENTION – Conference on Member States’ Activities on Nutrition, Physical Activity and Smoking related health issues
  • 2.
  • 3.
  • 4.
  • 5. Many projects funded since 2005 Page Obesity Governance - Partnership, healthy eating and innovative governance as tools to counteract obesity and overweight
  • 6.
  • 7.
  • 8.
  • 9. The EU Pledge: Changing the way food is advertised to children • No advertising of products to children under 12 years, except for products which fulfil specific nutrition criteria based on accepted scientific evidence and/or applicable national and international dietary guidelines. • No communication related to products in primary schools, except where specifically requested by, or agreed with, the school administration for educational purposes. Actions underway: examples Marketing and advertising
  • 10. Danish Heart Foundation Testing aerobic fitness in schools Actions underway: examples Physical Activity
  • 11. Environment of families France - EPODE SPAIN - THAO BELGIUM - VIASANO GREECE - PAIDEIATROFI … in South Australia … in Mexico Creation of an environment facilitating the adoption of healthier lifestyles by the families Actions underway: example community based approach EPODE NATIONAL COORDINATION Social Marketing Approach INDEPENDENT SCIENTIFIC COMMITTEE NATIONAL INSTITUTIONAL SUPPORT PRIVATE PARTNERS (Sponsors, NGOs, Scientific groups…) LOCAL STEERING COMMITTEE Micro-changes Micro-changes LOCAL PROJECT MANAGERS Local stakeholders MAYORS, Elected representatives
  • 12.
  • 13.
  • 14.

Editor's Notes

  1. This is the main points of the White Paper. It is a small document – 12 pages but it is accompanied by an Impact Assessment much bigger. It is a policy document so it does not describe direct actions to be taken on a joint EU level since the Commission has rather limited competence ( do you remember what that is) in the nutrition field, most of the legal competence rest with the Member States. It rests heavily on the fact that the obesity cause is multifactoral and as such calls for a multifactoral way for solution.
  2. Children addressed as one of the priority groups identified in the White Paper School Fruit Scheme launched 2009
  3. First the general rules which represents the base for the financial regulation of the European Union funding and are applicable to all funding mechanisms are four Co-funding rule: meaning that an external co-financing from a source other than EU funds is required (coming from own resources or financial contribution from third parties, like national grants. Non profit rule: the grant may not have the purpose or effect of producing a profit for the beneficiaries, Non retroactivity rule: only costs incurred after the starting date stipulated in the grant agreement can be co-funded Non cumulative rule: only one grant can be awarded for a specific action carried out by a given beneficiary
  4. For the purpose of the Pledge, ‘advertising to children under 12 years’ means advertising to media audiences with a minimum of 50% of children under 12 years.
  5. AVMSD = Audio Visual Media Services Directive