12. MOBILE APPS NEED
SCALABLE,
HIGHLY AVAILABLE,
AND DURABLE
BACK-ENDS
13.
14.
15. 40
instances
to
5000
in
3
days
Number of EC2 Instances
EC2 scaled to peak of 5000
instances
“Techcrunched”
Launch of Facebook modification
Steady state of ~40
instances
4/12/2008 4/13/2008 4/14/2008 4/15/2008 4/16/2008 4/17/2008 4/18/2008 4/19/2008 4/20/2008
53. Kindle Fire became the
most successful product launch
in the history of Amazon.com
• Earned over 10,000 5-star customer reviews
• Remained the #1 best-selling product on Amazon
• Captured 22% of U.S. tablet sales in just nine months
58. TinyCo
found
that
Kindle
Fire
average
revenue
per
user
(ARPU)
outperforms
iPad
ARPU
by
43%
based
on
the
performance
of
their
game
Tiny
Village.
“Amazon
is
a
gold
mine,”
wrote
Jennifer
Lu,
Director
of
Business
Development
in
an
April
2012
Blog
post.
In
2012,
TinyCo
began
focusing
development
on
both
Android
and
iOS
by
using
a
proprietary
game
engine
that
enables
them
to
write
code
once,
then
deploy
and
make
updates
on
iOS
and
Android
simultaneously.
They
launched
Tiny
Village
in
three
App
Stores
(Amazon,
iTunes,
and
Google
Play),
and
it's
currently
a
top
grossing/top
free
game
in
all
three
stores.
