Presentation for the workshop on Social Media at the Publishing Next conference held in Goa on 16,17th September 2011.

1. Social Publishing

2. What? Why? How?

4. Key terms : social interaction, web-based technologies, DIALOGUES

5. For the book trade - to further the promotion of books, feedback, two-way communication

6. For your Company – Devise your own unique strategy

8. 1,866 fans on Facebook

9. 875 people were interested in their tweets

10. Videos had been viewed 45,117 times Still not sure if you want to embrace Social Media?

12. 2,388 fans on Facebook

13. 3,884 people were interested in their tweets

14. Online books had been read 3,01,097 times

15. Photographs had been viewed 91,351 times

16. Videos had been viewed 3,554 times It surely is the time to jump on the social media bandwagon!

17. Figuring Out Your Social Media Strategy

19. Reflects the personality of your organization and your aims

20. More flexibility over other mediums

21. Pratham Books: community based, publishing news, literacy-related, regular updates, goes beyond their own titles .

22. Radio Mirchi alliance, community run book launch

23. Tara Books: Essays on topics relevant to publishing venture, less frequent updates, focus on topics broadly linked to Tara.

24. Tulika Books – talk about their books, authors reveal interesting facts about the books, blogathon

28. Potential to reach a massive audience.

29. Easy to maintain

30. Tara Books - using it in a similar way to how Pratham Books use their blog

31. Penguin - far more regular, smaller posts. Use of facebook chat with authors.

32. Karadi Tales - use of Karadi Bear persona, sharing artwork from their books in a monthly 'calendar', etc.

37. News, views and reviews from India's fastest growing publisher

39. Wide range of self-publishing services including print-on-demand and book restoration and archival

40. Deliver *-* across India

41. Will eventually grow up and get a real job. Until then, will keep making things up and writing them down

42. Actor ... well at least some are STILL saying so!!

43. Writer (has 2 million followers)

44. Put Your Thinking Caps On... A good bio shares your experience, builds your credibility, makes a first impression and displays your personality. Having a great Twitter bio is important as it can make or break a person’s decision whether to follow you or not. (via gigaom.com) Example of @induviduality's Twitter bio: Children's writer & illustrator. Traveller. Elephant lover. Pomfret Fundamentalist. Trash collector. Fabric fiend. Retro Bollywood Junkie. Learning Urdu.

46. Takes time to build a community

47. Limited space for content but unlimited possibilities

48. Easier for your followers to recommend you to others

49. Pratham Books – Boi Gari, Skype storytelling sessions, Bike ride

50. Tulika Books – Kweezzz

51. Tara Books – Meeting people like @playbythebook

52. Blaft – distinct personality

53. #pubnext

56. Focus on best medium for effective use

57. Tara Books - Youtube and the journey of a book

58. Pratham Books – Flickr for illustrations, Scribd for content sharing and creation, Soundcloud for audio books

59. Tulika Books - Slideshare

62. Ideas for using social media

64. Create brand awareness

65. Assess customer needs

66. Customer support and complaints

67. Listen, observe and pick up on opportunities

68. Allows bookshops and customers to sample your books

71. Transparency and honesty, handling controversies immediately

72. Just one of the media channels. Need to use traditional media as well.

74. Slow growth in the beginning

75. Numbers of fans/followers aren't always accurate metrics

76. Getting your voice heard

77. Getting whole team on board

78. Relatively limited reach

79. Need to respond as soon as one can

80. Using correct forum for sensitive issues, clarity of message

81. Decide on a strategy & pick & use your platforms accordingly Each company has its own personality Social media is for everyone

82. Illustrations : Ruchi Shah