SlideShare a Scribd company logo
1 of 22
Social Media for the Uncomfortable™ Crafting Your Online Integrated Marketing Campaign
Workshop Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Do You Know Yourself to Be?
How Do You Add Value?
What Do You Have to Offer?
Why Personal Branding?
YOU the Integrated Marketing Campaign “ Be True To Yourself,” Yolanda Rios
On Message: All Communications  Relate to One Another
Your Content Elements:   The Inverted Pyramid One Paragraph Description Resume/Bio/CV Tagline Professional Headline Elevator Pitch Keywords
Let Your Personality Out of the Bag!
Go Forth and Share Your Brilliance!
 
What Problems Can You Solve?
 
 
 
 
 
 
 
 
 

More Related Content

What's hot

Your Online Presence: Putting Your Best Foot Forward
Your Online Presence: Putting Your Best Foot ForwardYour Online Presence: Putting Your Best Foot Forward
Your Online Presence: Putting Your Best Foot ForwardStrella Social Media
 
Personal Branding Checklists for You and Your Team in 2016
Personal Branding Checklists for You and Your Team in 2016Personal Branding Checklists for You and Your Team in 2016
Personal Branding Checklists for You and Your Team in 2016Kredible
 
Personal branding for wedding professionals
Personal branding for wedding professionalsPersonal branding for wedding professionals
Personal branding for wedding professionalsStrella Social Media
 
LinkedIn Profile & Social Best Practices
LinkedIn Profile & Social Best PracticesLinkedIn Profile & Social Best Practices
LinkedIn Profile & Social Best PracticesCraig Canton
 
How to build your personal brand
How to build your personal brandHow to build your personal brand
How to build your personal brandKelly Services
 
Presentation for linked in
Presentation for linked inPresentation for linked in
Presentation for linked inFrank_Short
 
Presentation For Linked In
Presentation For Linked InPresentation For Linked In
Presentation For Linked InFrankShort
 
Brand-Yourself.com
Brand-Yourself.comBrand-Yourself.com
Brand-Yourself.comPete Kistler
 
Personal Branding: a winning job-search strategy
Personal Branding: a winning job-search strategyPersonal Branding: a winning job-search strategy
Personal Branding: a winning job-search strategyIsabel Albelda Ros
 
Personal Branding Basics
Personal Branding BasicsPersonal Branding Basics
Personal Branding BasicsDara Murray
 
A Social Media "Check In"
A Social Media "Check In"A Social Media "Check In"
A Social Media "Check In"Leesa Watego
 
#RevenueSummit San Francisco 2017 - Ralph Barsi - How the Top SDR's Overcome ...
#RevenueSummit San Francisco 2017 - Ralph Barsi - How the Top SDR's Overcome ...#RevenueSummit San Francisco 2017 - Ralph Barsi - How the Top SDR's Overcome ...
#RevenueSummit San Francisco 2017 - Ralph Barsi - How the Top SDR's Overcome ...#FlipMyFunnel
 
[Webinar Slides] Expert to Entrepreneur
[Webinar Slides] Expert to Entrepreneur[Webinar Slides] Expert to Entrepreneur
[Webinar Slides] Expert to EntrepreneurCAREEREALISM
 
LinkedIn & Your Personal Brand
LinkedIn & Your Personal Brand LinkedIn & Your Personal Brand
LinkedIn & Your Personal Brand Mitch Miles
 
Creating a Personal Brand on Social Networks
Creating a Personal Brand on Social NetworksCreating a Personal Brand on Social Networks
Creating a Personal Brand on Social NetworksLynn Haliburton
 

What's hot (19)

Your Online Presence: Putting Your Best Foot Forward
Your Online Presence: Putting Your Best Foot ForwardYour Online Presence: Putting Your Best Foot Forward
Your Online Presence: Putting Your Best Foot Forward
 
Personal Branding Checklists for You and Your Team in 2016
Personal Branding Checklists for You and Your Team in 2016Personal Branding Checklists for You and Your Team in 2016
Personal Branding Checklists for You and Your Team in 2016
 
Personal branding for wedding professionals
Personal branding for wedding professionalsPersonal branding for wedding professionals
Personal branding for wedding professionals
 
ManagingYourCareer 09.29.2015
ManagingYourCareer 09.29.2015ManagingYourCareer 09.29.2015
ManagingYourCareer 09.29.2015
 
Brand You
Brand YouBrand You
Brand You
 
LinkedIn Profile & Social Best Practices
LinkedIn Profile & Social Best PracticesLinkedIn Profile & Social Best Practices
LinkedIn Profile & Social Best Practices
 
Ways to win on social media
Ways to win on social mediaWays to win on social media
Ways to win on social media
 
How to build your personal brand
How to build your personal brandHow to build your personal brand
How to build your personal brand
 
Presentation for linked in
Presentation for linked inPresentation for linked in
Presentation for linked in
 
Presentation For Linked In
Presentation For Linked InPresentation For Linked In
Presentation For Linked In
 
Introducing Social Media
Introducing Social MediaIntroducing Social Media
Introducing Social Media
 
Brand-Yourself.com
Brand-Yourself.comBrand-Yourself.com
Brand-Yourself.com
 
Personal Branding: a winning job-search strategy
Personal Branding: a winning job-search strategyPersonal Branding: a winning job-search strategy
Personal Branding: a winning job-search strategy
 
Personal Branding Basics
Personal Branding BasicsPersonal Branding Basics
Personal Branding Basics
 
A Social Media "Check In"
A Social Media "Check In"A Social Media "Check In"
A Social Media "Check In"
 
#RevenueSummit San Francisco 2017 - Ralph Barsi - How the Top SDR's Overcome ...
#RevenueSummit San Francisco 2017 - Ralph Barsi - How the Top SDR's Overcome ...#RevenueSummit San Francisco 2017 - Ralph Barsi - How the Top SDR's Overcome ...
#RevenueSummit San Francisco 2017 - Ralph Barsi - How the Top SDR's Overcome ...
 
[Webinar Slides] Expert to Entrepreneur
[Webinar Slides] Expert to Entrepreneur[Webinar Slides] Expert to Entrepreneur
[Webinar Slides] Expert to Entrepreneur
 
LinkedIn & Your Personal Brand
LinkedIn & Your Personal Brand LinkedIn & Your Personal Brand
LinkedIn & Your Personal Brand
 
Creating a Personal Brand on Social Networks
Creating a Personal Brand on Social NetworksCreating a Personal Brand on Social Networks
Creating a Personal Brand on Social Networks
 

Viewers also liked

Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systemsJeVaughn Ferguson
 
Module 8 the promotional mix (2)
Module 8  the promotional mix (2)Module 8  the promotional mix (2)
Module 8 the promotional mix (2)JeVaughn Ferguson
 
Module 5 product and service marketing
Module 5  product and service marketingModule 5  product and service marketing
Module 5 product and service marketingJeVaughn Ferguson
 
Module 8 the promotional mix (3)
Module 8  the promotional mix (3)Module 8  the promotional mix (3)
Module 8 the promotional mix (3)JeVaughn Ferguson
 
Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing worldJeVaughn Ferguson
 

Viewers also liked (6)

Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systems
 
Module 6 pricing products
Module 6  pricing productsModule 6  pricing products
Module 6 pricing products
 
Module 8 the promotional mix (2)
Module 8  the promotional mix (2)Module 8  the promotional mix (2)
Module 8 the promotional mix (2)
 
Module 5 product and service marketing
Module 5  product and service marketingModule 5  product and service marketing
Module 5 product and service marketing
 
Module 8 the promotional mix (3)
Module 8  the promotional mix (3)Module 8  the promotional mix (3)
Module 8 the promotional mix (3)
 
Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing world
 

Similar to Workshop October

How to exploit LinkedIn to systematically generate prospects and quality leads
How to exploit LinkedIn to systematically generate prospects and quality leadsHow to exploit LinkedIn to systematically generate prospects and quality leads
How to exploit LinkedIn to systematically generate prospects and quality leadsGilbert Mizrahi
 
Linked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.eventLinked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.eventChuck Sink
 
Personal Branding Presentation
Personal Branding PresentationPersonal Branding Presentation
Personal Branding Presentationacrain
 
Marketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education IndustryMarketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education IndustryEngagement Strategies, LLC
 
Marketing Your NonProfit for Growth_11_13_15
Marketing Your NonProfit for Growth_11_13_15Marketing Your NonProfit for Growth_11_13_15
Marketing Your NonProfit for Growth_11_13_15Lisa Landry
 
Tackling the Tip of the Iceberg: Get Marketing Savvy October 15, 2015
Tackling the Tip of the Iceberg: Get Marketing Savvy October 15, 2015Tackling the Tip of the Iceberg: Get Marketing Savvy October 15, 2015
Tackling the Tip of the Iceberg: Get Marketing Savvy October 15, 2015Lisa Landry
 
Marketing Outside the Box_Veterans Business Connection 11-4-15
Marketing Outside the Box_Veterans Business Connection 11-4-15Marketing Outside the Box_Veterans Business Connection 11-4-15
Marketing Outside the Box_Veterans Business Connection 11-4-15Lisa Landry
 
Personal Branding Workshop -
Personal Branding Workshop - Personal Branding Workshop -
Personal Branding Workshop - Michelle Williams
 
Linked in essentials 2018
Linked in essentials 2018Linked in essentials 2018
Linked in essentials 2018Evandro MINATO
 
Personal Branding and LinkedIn
Personal Branding and LinkedInPersonal Branding and LinkedIn
Personal Branding and LinkedInLeneka Rhoden
 
Central Chapter, AR Society of CPAs
Central Chapter, AR Society of CPAsCentral Chapter, AR Society of CPAs
Central Chapter, AR Society of CPAsKarrh & Associates
 
The Nuts and Bolts of Social Media
The Nuts and Bolts of Social MediaThe Nuts and Bolts of Social Media
The Nuts and Bolts of Social MediaStrella Social Media
 
Developing Your Personal Brand
Developing Your Personal BrandDeveloping Your Personal Brand
Developing Your Personal BrandSamantha Dennis
 

Similar to Workshop October (20)

Personal brand 2.0
Personal brand 2.0Personal brand 2.0
Personal brand 2.0
 
Self Branding for College Students Using Social Media
Self Branding for College Students Using Social Media Self Branding for College Students Using Social Media
Self Branding for College Students Using Social Media
 
How to exploit LinkedIn to systematically generate prospects and quality leads
How to exploit LinkedIn to systematically generate prospects and quality leadsHow to exploit LinkedIn to systematically generate prospects and quality leads
How to exploit LinkedIn to systematically generate prospects and quality leads
 
Using LinkedIn for Personal & Corporate Branding
Using LinkedIn for Personal & Corporate BrandingUsing LinkedIn for Personal & Corporate Branding
Using LinkedIn for Personal & Corporate Branding
 
Linked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.eventLinked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.event
 
Personal Branding Presentation
Personal Branding PresentationPersonal Branding Presentation
Personal Branding Presentation
 
Marketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education IndustryMarketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education Industry
 
Marketing Your NonProfit for Growth_11_13_15
Marketing Your NonProfit for Growth_11_13_15Marketing Your NonProfit for Growth_11_13_15
Marketing Your NonProfit for Growth_11_13_15
 
Tackling the Tip of the Iceberg: Get Marketing Savvy October 15, 2015
Tackling the Tip of the Iceberg: Get Marketing Savvy October 15, 2015Tackling the Tip of the Iceberg: Get Marketing Savvy October 15, 2015
Tackling the Tip of the Iceberg: Get Marketing Savvy October 15, 2015
 
Marketing Outside the Box_Veterans Business Connection 11-4-15
Marketing Outside the Box_Veterans Business Connection 11-4-15Marketing Outside the Box_Veterans Business Connection 11-4-15
Marketing Outside the Box_Veterans Business Connection 11-4-15
 
Personal Branding Workshop -
Personal Branding Workshop - Personal Branding Workshop -
Personal Branding Workshop -
 
Linked in essentials 2018
Linked in essentials 2018Linked in essentials 2018
Linked in essentials 2018
 
Personal Branding and LinkedIn
Personal Branding and LinkedInPersonal Branding and LinkedIn
Personal Branding and LinkedIn
 
Social Media - Making The Face To Face Connections
Social Media - Making The Face To Face ConnectionsSocial Media - Making The Face To Face Connections
Social Media - Making The Face To Face Connections
 
Turn your social media connections into face to
Turn your social media connections into face toTurn your social media connections into face to
Turn your social media connections into face to
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Central Chapter, AR Society of CPAs
Central Chapter, AR Society of CPAsCentral Chapter, AR Society of CPAs
Central Chapter, AR Society of CPAs
 
The Nuts and Bolts of Social Media
The Nuts and Bolts of Social MediaThe Nuts and Bolts of Social Media
The Nuts and Bolts of Social Media
 
Developing Your Personal Brand
Developing Your Personal BrandDeveloping Your Personal Brand
Developing Your Personal Brand
 
The Low Down on LinkedIn - making it work for Real Estate Agents
The Low Down on LinkedIn - making it work for Real Estate AgentsThe Low Down on LinkedIn - making it work for Real Estate Agents
The Low Down on LinkedIn - making it work for Real Estate Agents
 

Workshop October