The document summarizes a creative brief meeting for an advertising production project. The student group "aerial advertising" discussed ideas for the name, slogan, and color scheme for a new sour water beverage. They ultimately selected "Sour Power" as the name, "It will make your tongue tingle!" as the slogan, and a green and yellow color scheme with a lemon logo.

1. Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name: Ryan Harris
Group Name: aerial advertising
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
Ryan
Sour power Green They go well together Nobody has tried sour water, so it
may be risky
Ben
Very berry red They go very well together Has been attempted before,
therefore you have to reach up to
expectations.
Final Chosen Name Final Chosen Slogan Final Chosen Colour
Scheme
Any Other Final Decisions
Sour Power
It will make your tongue tingle! Green and yellow Lemon Logo