Dr. Tatiana Indina offers practical workshops for professionals on developing business and communications across cultures. The workshops cover topics such as intercultural competence, intercultural management, global leadership, doing business with foreign partners, international networking, international etiquette, international negotiations, international business writing, establishing a business reputation in a new market, building a strong multicultural team, and creativity and emotional intelligence in business. The goal is to provide professionals with the skills and knowledge needed to succeed in international business environments and global operations.

1. Tatiana
Indina

2. Dr. Tatiana A. Indina
Practical Workshops for Professionals
Developing Business and
Communications Across the Cultures

3. Synthesizing Business & Culture
Effective communication across cultures is
paramount.
• In international business culture has major
impact on international sales, marketing,
recruitment, management and mergers.
• Intercultural training is now increasingly being
recognized as a critical element in succeeding
on the global stage.
• The impact of cultural values on business
norms, practices and behavior is hard to
overestimate.

4. 1. Intercultural competence
• Sometimes working, meeting, dealing, entertaining,
negotiating and corresponding with people from different
cultures can be a minefield.
• Knowing another country’s language does not always
guarantee understanding the people.
• Improving cross-cultural competence and awareness is a first
step to made when coming to the international arena.

5. 2. Intercultural management
• Today's manager increasingly
has to work in international and
cross cultural environments.
• Managers are now required to
deal with challenges of cross
cultural differences.
• Effective management in the
modern environment
necessitates cross cultural
competency in order to get the
best out of a multicultural team.
Goal: To develop people
with strong managerial
experience and broad
global mindset.

6. 3.Global Leadership
• The most ambitious goal of the
future is to develop leaders who
can effectively lead global
operations in diverse economic
and cultural environments;
• What qualities and competences
are necessary to succeed across
the cultures?
• Models of leadership developed
in different countries and
cultures around the globe will
help to understand establish
global leadership.
Goal: To develop leaders
who will make a difference
and impact in the World.

7. 4. Doing business with foreign partners
Knowledge of:
• International business and culture;
• Cultural stereotypes and styles of doing
business across the globe;
• Country and culture specifics of
business communication;
• Mentality and behavior patterns of:
– Europeans;
– Americans;
– Asians
• Country specific protocol of business
events and celebrations
will help to establish and develop
effective and reliable business relations
with partners around the globe.

8. 5. International Networking:
How to build strong professional network across the globe?
Establish international connections and partnership to empower
your business.

9. 6. International
etiquette
• Understanding other people's
languages, cultures, etiquettes and
taboos is of great value to the
business person
• Whenever you host or make a visit,
knowledge of international
etiquette will become a cornerstone
for your reputation.

10. 7. International Negotiations
• Investment in negotiation skills
development is absolutely imperative
for the successful strategy in any
business.
• Cross-cultural differences can often
be a reason of misunderstanding and
tension in international negotiations.
• The training framework will provide
up to date international experience in
complex, multi-party, cross-cultural
negotiations to improve mutual
understanding in business dialogue.

11. 8.International Business Writing
• Business communication you generate
on a weekly or daily basis: letters,
proposals, emails, newsletters, blog
articles, memos, etc. can destroy your
business reputation and brand.
• Although not as visible as public
marketing messages, writing mistakes
in your international business
communication are just as toxic to
your international image.
• With your emails you often make your
first self-presentation and impression
on international partners.
• Key tools for
international business
writing is your key to
a new market.

12. How do you establish your business
reputation when entering a new country or
new market?
Choose the right strategy of self presentation;
Consider cultural differences;
Use cross-cultural tips and techniques for :
– Building,
– Maintaining ,
– Recovering
a good business reputation in a foreign
environment
to become an ultimate leader.

13. 10.Build a strong multicultural team
Approaches:
• Exploring the way in which
culture impacts businesses,
personnel and team building.
• Agreeing on team goals and
objectives.
• Improving personal relationship
• Exploring ways in which
differences can be resolved.
• Establishing strategies for dealing
with future issues.
Goal:
• Facilitate multicultural team building
• Foster mutual understanding and
respect.
• Provide solutions, guidelines and
techniques to help the team building
process.

14. 11. Creativity and emotional
intelligence in business
Inspiration..
Discovery..
Insight…

15. Contacts:
Tatiana A. Indina
www.indina.ru
007 (925) 517- 5205
tatiana@indina.ru