This were the preliminary findings of a workshop I held in Media lab in the year 2013. This presentation was for internal use. 14.11.2013. Media lab, ARTS, Aalto University

1. Workshop
Design concepts for the reuse
of EUscreen content
Mariana Salgado
Media Lab, ARTS,Aalto University
Helsinki
14th November 2013

2. In practical terms
CC by Mariana Salgado-Our City project

3. In practical terms
CC by Mariana Salgado-Our City project
DATE/PLACE
8TH NOVEMBER 2013
MEDIA LAB- AALTO UNIVERSITY

4. AIM
Creating meaningful ways
to engage with
communities of
immigrants that could
enjoy/enrich/ interpret
audio visual content
CC BY EUscreen
CC BY EUscreen

5. In practical terms
To find meaningful uses of online
video to empower immigrants.
To look for new concepts for
digitalTV programs in which a)
EUscreen audiovisual material is
used, b) immigrants are the ones
creating new interpretations, c)
immigrants and Finns are the
audience.
CC by Mariana Salgado-Our City project
IN
PRACTICAL
TERMS

6. In practical terms
CC by Mariana Salgado-Our City project
PARTICIPANTS
AnnaTallberg (English)- Independent Script Writer/Concept designer
Carolina Bermúdez (Colombian)- TV producer
Eva Durall (Catalonian)- Media Researcher (Aalto University)
Teresa Machia (Italian)- Media Researcher (Trento University)
Jairo Acosta Lara (Colombian)- Sound and media designer (Aalto)
Marek Pluckiennik (Polish)-Video artist (Catalysti Ry / Ptarmigan Ry)
Borislav Borisov (Bulgarian)-Video artist and community worker

7. 1st Task
Concept design:
reusing Euscreen content
digital TV program (?)

8. Kids create by reusing
Euscreen materials
family stories Documentary
about this process
Materials from:
News,
Documentaries,
Tv series,
Historical
moments
TELL ME YOUR STORY
Minorities
communities
Finns + Swedish speakers
Culture- Education- History

9. Crowd voices of
immigrants to resolve
society challenges
(based in OpenIDEO)
CULTURE SHOK
DIY online tool
for users to
create their own
documentary
(mash ups to edit
clips + images)
MYTAKE
Comedy Mash up tool (E.g. Hitler finds
out). Users can create scripts + mash
to contrasting content for comedy
effects (e.g. animals voice over)
Film making technology for beginners (using archives as examples)
Mash up tools: a keyword to generate
content automatically

10. 2ndTask
A TV Program on Food
CC BY EUscreen

11. THE LAST SUPPER
If this would be your last meal
on earth, what would you cook
and who would you invite?
Historical
Meals on
TV
10 episodes
Protagonist:
immigrants
(cook) +
guests
Euscreen: reference to contextualize the food
making process, in terms of personal life, and
history of the food.

12. KITCHEN SURVIVER
Can you cook it?
5 challenges
Euscreen
Recipes
archives
Reality
Competition
Fun
10 episodes
F2F competitions
Etno restaurants

13. Preliminary conclusions
Further analysis of the material will be done.This is
only and overview on the workshop
Involving video practitioners from immigrants
background is part of a long-term agenda for
exploring remixing practices
(WP3,Task 3.1- Remix)

14. Thanks!!!
mariana.salgado@aalto.fi